臺灣博碩士論文加值系統

近年來政府推展文化產業，帶動地方新商機，紛紛推出當地文化特色商品，除可了解當地文化之外，也能將深具文化特色商品帶回家，此時包裝就扮演著重要角色。一個好包裝除了視覺觸動購買意願與資訊傳達、保護功能，從購買到攜帶回家的過程中，若能在包裝上貼心加上具有運輸功能「提把」，解決攜帶的煩惱，必能提升購買意願。
當提把結構是包裝造型的一環時，更會影響攜帶、取放商品的方便性，因此，採用何種結構是「手提式紙包裝盒」設計必需要考量重要因素。綠色設計是包裝的趨勢，單一材質更是降低成本兼顧環保，由於紙取得容易並對社會環境影響最小，因此「紙」就是最首選的包材。

通用設計是當今世界設計的趨勢，以人本關懷為出發點的設計概念也深刻影響各設計領域。本研究秉持這種精神，試以通用設計之精神融入紙器包裝結構設計中的提把結構設計面向，運用針對一般民眾的問卷調查與專家的結構式間接訪談，歸納出初步的符合通用設計原則的結構設計方向，並輔以實驗驗證再次修正並確認最終的結構設計準則，藉以獲得實際之結論。

研究方法則是以蒐集國內外手提式紙包裝盒及獲得中華民國專利之手提式包裝結構樣本方式，並採用「KJ」歸島法，進行樣本歸島揀選出六種手提結構代表性樣本，並進行專家結構性間接訪談，此次訪談可藉由專家豐富的包裝設計經驗，彙整出最佳手提包裝結構。同時進行一般大眾之體驗之問卷(問卷調查法)了解一般民眾對於紙包裝盒手提式結構的使用評價，再將結果綜合分析歸納出符合通用設計原則之紙包裝盒提把結構的初步設計方向，導入通用設計P.P.P評估法、ISO Guide71配慮指針等，建立初步的提把結構設計模式之後，進行代表性樣本之改良設計。

此改良後之樣本，再進行抽樣實驗驗證問卷調查，將實驗驗證問卷結果統計分析後，獲得通用設計原則並應用於提把結構設計的具體結論，建構符合通用設計的紙包裝盒提把結構設計模式，提供日後設計師與業界於「符合通用設計」之「紙包裝盒提把結構設計」創作時，能夠獲得提把結構相關資訊的協助。

Recently, our government promotes and supports the Cultural Industries to push new business profits of the local forward. Thus, the local owners launch the merchandise with local cultural characteristics. The merchandise not only leads us to understand the local cultures but also let us take unique cultural merchandise home. For these multiple purposes, the package of the merchandise plays a key role in the situation. A good package has to provoke the consumers’ shopping desire by visual impulses meanwhile communicate information and protect the inner item. On the process from purchasing to carrying home, if the package could have the portable handle with transportation function, the thoughtful idea could solve the problems for carrying and rise purchase intention.

When we take the portable handling structures as an aspect of package shape, it influences the convenience of carrying, taking out and putting in. Therefore, what kind of the structures we choose is the important factor to concern in portable handling carton package design. The carton’s main material is paper. Thus, in order to follow the trend of Green packaging design and hold the advantages such that single material would reduce costs and consider about the environmental protection. Additionally, paper is accessible and environmental harmless so paper is premium material of package.

Universal Design is trend of world design, the human-centered concepts of design made influence on various design fields. This study held that kind of spirit, intending to apply the UD concepts to the portable handling structures of carton package structures design. With using Questionnaire Survey (for normal candidates) and Structured Indirect Interview Method (for experts), we could induct the initial design criteria of portable handling structures consisting with Universal Design Principles. Afterward, we modified the design criteria with back-testing experiment and gradually derived the ultimate design criteria of portable handling structures consisting with Universal Design Principles and got the concrete conclusion.

Our research methods divide into certain parts as followed, first collecting domestic and foreign portable handling carton package and carton package samples in R.O.C. Patent official system. Then, apply KJ Method to select 6 symbolic samples of portable handling carton package and conduct Structured Indirect Interview with the experts. Through the Structured Indirect Interview, we could get an optimal portable handling structure of carton package. Meanwhile, we conduct Questionnaire Survey on normal candidates to figure out the valuation about using portable handling structures carton package. Furthermore, we analyzed the conclusions of these two parts and derived the initial design direction of portable handling structures. Then, adding the P.P.P., ISO Guide71 into the design direction, establish the initial design criteria of portable handling structures for back-testing experiment of symbolic samples.

The modified samples were used in sampling survey for back-testing experiment. With the analyzed conclusion, we got the design criteria of portable handling structures and tended to apply on the concrete conclusion. Establishing the design criteria of portable handling structures consisting to UD principles will provide designer and related corporations a reference model when they create the portable handling structures of carton package. Besides, they could be helped by the related information of portable handling structures for Universal Design.

摘要 ................................................................................................................................. V
目錄 ............................................................................................................................... VII
圖目錄 ............................................................................................................................. IX
表目錄 ............................................................................................................................ XII
一、緒論........................................................................................................................... 1
1.1 研究背景與動機 .............................................................................................................. 1
1.2 研究目的 .......................................................................................................................... 2
1.3 研究範圍與限制 .............................................................................................................. 2
1.4 研究架構 .......................................................................................................................... 3
二、文獻探討 ................................................................................................................... 4
2.1包裝 ................................................................................................................................... 4
2.1.1 紙盒 ......................................................................................................................... 4
2.1.2 手提式產品 .............................................................................................................. 4
2.1.3 便利性機能 .............................................................................................................. 4
2.2包裝結構 ........................................................................................................................... 6
2.2.1 包裝構造設計 .......................................................................................................... 6
2.2.2 產品包裝的協調因素 .............................................................................................. 7
2.3把手設計 ........................................................................................................................... 7
2.3.1 提把大小.................................................................................................................. 9
2.3.2 重心與把手位置 ...................................................................................................... 9
2.3.3 慣性力矩................................................................................................................ 11
2.3.4 把手設計................................................................................................................ 11
2.4通用設計(UD) ................................................................................................................. 13
2.4.1 UD的起源.............................................................................................................. 14
2.4.2 UD的定義.............................................................................................................. 15
2.4.3 UD與設計.............................................................................................................. 15
2.4.4 設計與UD.............................................................................................................. 15
2.4.5 通用設計與無障礙設計的不同 ............................................................................ 16
2.4.6 UD的原則.............................................................................................................. 17
2.5 國內UD的現況 ............................................................................................................. 21
2.6 UD相關作品 ................................................................................................................... 23
三、研究方法 ................................................................................................................. 24
3.1研究流程 ......................................................................................................................... 25
3.2研究對象與範圍 ............................................................................................................. 26
3.2.1 樣本蒐集................................................................................................................ 26
3.2.2 研究對象................................................................................................................ 26
3.2.3 樣本取樣................................................................................................................ 26
3.2.4 蒐集方式................................................................................................................ 26
VIII
3.2.5 樣本選取與限制 .................................................................................................... 26
3.3研究工具 ......................................................................................................................... 27
3.3.1 KJ歸島法 ............................................................................................................... 27
3.3.2 結構間接式訪談 .................................................................................................... 28
3.3.3 一般大眾問券 ........................................................................................................ 30
3.3.4 實驗驗證................................................................................................................ 34
3.3.5 實驗驗證方法 ........................................................................................................ 34
3.4資料統計分析方法 ......................................................................................................... 37
四、研究結果與分析 ...................................................................................................... 38
4.1手提式紙包裝盒提把結構便利性分析(一般大眾) ....................................................... 38
4.1.1 0到14歲問券結果分析 ....................................................................................... 38
4.1.2 15到44歲問卷結果分析 ..................................................................................... 49
4.1.3 45到64歲問券結果分析 ..................................................................................... 60
4.1.4 65歲以上問券結果分析 ....................................................................................... 71
4.1.5 手提式紙包裝盒提把結構一般大眾問券綜合分析 ............................................ 82
4.1.6 結論分析.............................................................................................................. 128
4.2專家結構便利性分析 ................................................................................................... 129
4.2.1 KJ法歸島結果 ..................................................................................................... 129
4.2.2 結構式間接訪談結果 .......................................................................................... 129
4.2.3 平均數分析 .......................................................................................................... 136
4.2.4 樣本與評估項目分析 .......................................................................................... 137
4.2.5 優缺點分析 .......................................................................................................... 138
4.2.6 相關系數分析 ...................................................................................................... 139
4.2.7 小結 ..................................................................................................................... 139
4.3一般民眾與專家問卷結果交叉分析 ........................................................................... 140
4.3.1 歸納出符合通用設計的提把結構設計方向 ...................................................... 143
4.4紙包裝盒提把結構設計模式建立 ............................................................................... 144
4.5實驗驗證分析 ............................................................................................................... 145
4.5.1 實驗驗證方法 ...................................................................................................... 145
4.6 實驗驗證分析小結 ....................................................................................................... 165
4.7 符合通用設計原則的紙盒包裝提把結構設計準則 ................................................... 167
五、結論與建議 ........................................................................................................... 168
5.1結論 ............................................................................................................................... 168
5.2後續研究建議 ............................................................................................................... 170
參考文獻....................................................................................................................... 171
附錄一 國外書籍包裝盒樣本蒐集 .................................................................................. 173
附錄二 中華民國智慧財產局取樣 .................................................................................. 174
附錄三 台北縣市市場蒐集取樣 ...................................................................................... 175
附錄四 專家問券 .............................................................................................................. 176
附錄五 一般大眾問卷調查表 .......................................................................................... 180
附錄六 實驗問卷 .............................................................................................................. 184
附錄七 簡易版PPP ............................................................................................................ 188

（1）中文書籍
1.靳埭強 (2001) ，方便條件，平面設計家叢書5包裝設計，香港九龍土瓜灣馬坑涌道5B-5F地下1號，萬里書局，P16.
2.李天來 (1992) ，攜帶性方便的包裝，包裝 點‧線‧面，永和市中正路498號，北星圖書事業股份有限公司，P153.
3.簡澤民、洪有明 (1978) ，消費者的便利性，包裝工程，台北市郵政信箱53-2號，財團法人徐氏基金會，P7、P71.
4.朱陳春田 (1996) ，配合消費者需求的設計方針，包裝設計，台北縣中和市中和路322號8F之1，新形象出版事業有限公司，P135-136.
5.許杏蓉(2003) ，便利性機能，現代商業包裝學，視傳文化事業有限公司，台北，P45-46.
6.余虹儀著《愛．通用設計》台北，大塊文化，2008。
7.中川 聰著《通用設計教科書》台北，龍溪國際圖書有限公司，2006。
8.席汝楫(2003) ，社會與行為科學研究方法，台北，五南書局。
9.簡澤民、洪有明《包裝工程》台北，台北市徐氏基金會，1978。
10.原著William H Cushman Rochester, NY, U.S.A著,蔡登傳‧宋同正譯(1996)《產品設計的人因工程》台北，六合出版社，台北，P301-312。
11.Neville Stanton原著，張文德譯 (2003) ，消費產品之人因工程，六合出版社，台北，P188、
172

（2）英文書籍
1.Rosenberg, D. (1982). The designers guide to portable products. In Proceedings Report. The Third National Symposium on Human Factors and Industrial Design in Consumer Products(pp. 187-197). Santa Monica, CA: Human Factors Society, Consumer Products Technical Group.、

（3）中文期刊、論文
1.楊福馨（2002）。〈便利的食品包裝設計〉。《食品資訊》，2002年7/8月，p28-33。
2.小松原明哲(2005)「新製品開発の新しい視点としてのユニバーサル・デザイン」『FINIPED』情報処理教育研修助成財団、第8 号、9 月、頁8。
3. 蔡旺晉、李傳房(2002)。通用設計發展概況與運用之探討。工業設計，第30卷，第2期，284-289。

（4）網站資源
財團法人自由空間基金會(2012，5，15) http://www.ud.org.tw/2008/about/index.html
http://www.ud.org.tw/web/award/about.php）
香港理工大學 設計學院 http://www.sd.polyu.edu.hk/web/
University of the East http://www.ue.edu.ph/
Nikkei Design雜誌 http://business.nikkeibp.co.jp/nds/cp/
豐田汽車 通用設計展館 http://www.megaweb.gr.jp/About/en.html
新加坡協議會 http://www.designsingapore.org/
飛越花甲創意社 http://www.greaterthan60.com/
Design For All Institute of India http://www.designforall.in/
自由空間教育基金會 http://www.ud.org.tw/web/award/ http://www.freeuniverse.org.tw/
台灣創意設計中心 http://www.tdc.org.tw/ http://www.boco.com.tw/
國際通用設計協會(IAUD) http://www.iaud.net/index.php
共用品推進機構http://www.kyoyohin.org/
Center for Universal Design http://www.ncsu.edu/project/design-projects/udi/
Adaptive Environments http://www.humancentereddesign.org/
IDSA http://www.ap.buffalo.edu/idea/Home/index.asp
Helen Hamlyn Centre http://www.hhc.rca.ac.uk/