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研究生:黃天德
研究生(外文):Van Nhi Hoang
論文名稱:DesignandEvaluationofKiosks:OfficeEnvironmentandBreakfastFranchise
論文名稱(外文):Design and Evaluation of Kiosks: Office Environment and Breakfast Franchise
指導教授:Charles Trappey
指導教授(外文):Charles Trappey
學位類別:碩士
校院名稱:國立交通大學
系所名稱:管理科學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2003
畢業學年度:91
語文別:中文
論文頁數:103
中文關鍵詞:Kioskoffice environmentbreakfast franchise
外文關鍵詞:Kioskoffice environmentbreakfast franchise
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A kiosk is a computer with a screen housed in a tight casing with the intention to provide information or enable transactions at any time and anywhere. The kiosk focuses on accessibility, usability and acceptability to facilitate usage of applications and services creating competitive advantages for the corporation and provide convenient customers and corporation interactions. My thesis targets the design of a kiosk for office use and evaluates consumers’ perceptions of the kiosk’s design and application attractiveness. In addition, this research also evaluates consumers’ perceptions of the kiosk system solutions to provide information about office worker at offices and to purchase breakfast on a kiosk at a breakfast franchise. To design the kiosk system, it requires changes and improvements of office and breakfast franchise business processes to interrelate with the kiosk system. Financial justifications are derived to show that the kiosks and its system solutions for office use and as a drive-through ordering system at breakfast franchises are profitable to implement in practice. The research study confirms that kiosk design characteristic of style is perceived as preferable on kiosks in office use. Moreover, use of a kiosk is more preferable than go to a reception to obtain office worker information. The proposed kiosk systems for offices and breakfast franchises are less costly than existing systems.

A kiosk is a computer with a screen housed in a tight casing with the intention to provide information or enable transactions at any time and anywhere. The kiosk focuses on accessibility, usability and acceptability to facilitate usage of applications and services creating competitive advantages for the corporation and provide convenient customers and corporation interactions. My thesis targets the design of a kiosk for office use and evaluates consumers’ perceptions of the kiosk’s design and application attractiveness. In addition, this research also evaluates consumers’ perceptions of the kiosk system solutions to provide information about office worker at offices and to purchase breakfast on a kiosk at a breakfast franchise. To design the kiosk system, it requires changes and improvements of office and breakfast franchise business processes to interrelate with the kiosk system. Financial justifications are derived to show that the kiosks and its system solutions for office use and as a drive-through ordering system at breakfast franchises are profitable to implement in practice. The research study confirms that kiosk design characteristic of style is perceived as preferable on kiosks in office use. Moreover, use of a kiosk is more preferable than go to a reception to obtain office worker information. The proposed kiosk systems for offices and breakfast franchises are less costly than existing systems.

CHAPTER 1 INTRODUCTION 3
1.1 KIOSKS 3
1.2 REVIEW OF OFFICE ENVIRONMENTS 4
1.3 BREAKFAST FRANCHISES 5
1.4 MOTIVATION 5
1.5 RESEARCH PURPOSE 7
1.6 RESEARCH PROCESS 7
CHAPTER 2 LITERATURE REVIEW 9
2.1 KIOSK CONFIGURATION 9
2.2 PREVIEWING POSSIBILITIES OF KIOSKS 10
2.3 TOUCH SCREEN 11
2.4 KIOSK CLASSIFICATION 12
2.5 KIOSK FOR DIFFERENT SECTORS 14
2.6 HUMAN COMPUTER INTERACTION 15
2.7 DESIGN GUIDELINES AND USER REQUIREMENTS OF KIOSKS 16
2.7.1 Locating and Encouraging Use of Kiosks 17
2.7.2 Physical Access 17
2.7.3 Privacy 18
2.7.4 Inputs to a Kiosk System 19
2.7.5 Outputs from a Kiosk System 20
2.7.6 Structure and Navigation 22
2.8 KIOSK IMPLEMENTATION GUIDELINES 22
2.9 A KIOSK FRAMEWORK FOR OFFICE ENVIRONMENTS 23
2.10 RECEPTION IN OFFICES 24
2.11 PROBLEM IDENTIFICATION 26
CHAPTER 3 AS-IS BUSINESS PROCESSES 28
3.1 SEARCHING FOR AN OFFICE WORKER PROCESS 28
3.2 BREAKFAST FRANCHISE PROCESSES 29
3.2.1 Purchasing Breakfast Process 29
3.2.2 Cleaning Process 31
3.2.3 Supply Ordering Process 31
3.2.4 Organization 32
3.2.5 Menu 32
CHAPTER 4 DESIGNS 34
4.1 KIOSK DESIGN FOR OFFICE USE 34
4.2 KIOSK TECHNICAL DESIGN FOR OFFICE USE 35
4.3 TO-BE SEARCHING FOR AN OFFICE WORKER PROCESS 37
4.4 TO-BE BREAKFAST FRANCHISE BUSINESS PROCESSES 39
4.4.1 Purchasing Breakfast Process 39
4.4.2 Cleaning Process 41
4.4.3 Supply Ordering Process 42
4.4.4 Organization 42
4.4.5 Menu 43
CHAPTER 5 SYSTEM DESCRIPTIONS 44
5.1 OFFICE KIOSK FRAMES 44
5.2 BREAKFAST FRANCHISE DRIVE-THROUGH ORDERING KIOSK FRAMES 48
5.3 BREAKFAST FRANCHISE INTERNET ORDERING FRAMES 53
5.3.1 Franchise Screen Frames 53
5.3.2 Customer Screen Frames 56
CHAPTER 6 FINANCIAL JUSTIFICATIONS 60
6.1 FINANCIAL JUSTIFICATION OF BREAKFAST FRANCHISES 60
6.1.1 Facts 60
6.1.2 Assumptions 61
6.1.3 Calculations 62
6.1.4 Financial Statements 63
6.2 FINANCIAL JUSTIFICATION OF OFFICE PROCESSES 64
6.2.1 Facts 64
6.2.2 Assumptions 64
6.2.3 Calculations 65
6.2.4 Financial Statements 65
CHAPTER 7 DESIGN TESTING 67
7.1 HYPOTHESES 67
7.2 METHODOLOGIES 69
7.2.1 Survey Design 69
7.2.2 Data collection 71
7.2.3 Data analysis 72
7.3 RELIABILITY AND VALIDITY 72
7.4 RESULTS 73
7.4.1 Background of Respondents 73
7.4.1 Analysis of Surveys 75
7.4.2 Analysis of results 76
7.5 CONCLUSION 80
7.6 CONTRIBUTION 81
7.7 DISCUSSION 82
LIST OF REFERENCES 84
APPENDICES 91
APPENDIX A: TO-BE BREAKFAST FRANCHISE MENU 91
APPENDIX B: SURVEY FORMS 93

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