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Corporate Identity System (CIS) is a total communication system which contains mind identity, behavior identity and visual identity; meanwhile, CIS has become a powerful strategy for managing current enterprise successfully. In order to alter former conservative corporation image and to establish a new、cordial、sincere and effective image for enterprise, CHT conducts CIS formally when reorganized. This study applies objective and scientific method of investigation to predict effect of CHT conduction of CIS1. By the Interview Survey, we found out that due to there is no exclusive administrative department for building up enterprise image for CHT, CHT had difficulty of executing identification of organization；meanwhile, because of lack of sampling when making enterprise image, CHT had problems of deficiency, mistake and misuse of regulations. 2. Compared with other private telecommunications companies, CHT had a negative comment of conservation, however, CHT also got positive appraise with powerful enterprise character and made internationally magnificent performance.3. The Questionnaire Survey shows that the investigated people are sure of that the effect of CHT conducting of corporation identification. 4. After reviewing the research, it is no doubt that the factors affecting the effect of use of CIS are emotional、rational、traditional and modern concepts, these parts play important roles and influence others mutually. The main cause influencing recognizing of particular styling (Mascots) is because of the design of corporation mark、 the characteristics of professions and the attributes of enterprises. Therefore, CI offers opportunities for enterprise to deliberate、evaluate and design strategies for im5. This study utilizes the modified method of SD for finding out the efficiency of conducting CI. Is the modified method more effective or not depends on further detailed and long researches for verification.
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