臺灣博碩士論文加值系統

本研究主要以醫療事業機構中開始拓展連鎖經營體系的皮膚科診所為主要的研究主體，探討其跳脫傳統的經營模式，開始轉向連鎖經營模式的內、外在因素為何？受到何種法規環境的影響？隨後進一步探討這樣一個新的商業營運機制，從理論角度來檢視是否具有其可行性，因此，本研究即採用價值網的概念，從四個價值創造的構面來逐一檢視此商業運作機制下，各利害關係人是否均能從此商業模式獲取價值創造的果實。最後，針對連鎖體系運作可能存在的內部管理問題做更詳細的討論，並提出相對應可行的管理機制，以求創造出內部綜效(synergy)。

This research focuses on the dermatologic clinic of medical institutions as the main research frame. The purpose of this study is the investigation of what internal and external factors are and how regulatory environment affect for the franchising business model. In the light of the concept of value net, further, this study explore whether the newly business model is available.

As such, this study adopts four dimensions of value net and investigates whether organizational stakeholder create value through the newly business model. Finally, this study discusses the operative system of franchising which exists internal management problems, and it offers the feasible management mechanisms to create internal synergy.

第一章 緒論………………………………………………………………1
第一節　　研究背景與動機……………………………………………1
第二節　　研究問題……………………………………………………5
第三節　　研究目的………………………………………………………5
第四節　　研究流程………………………………………………………6
第二章　文獻探討………………………………………………………………8
第一節　　交易成本理論………………………………………………………8
第二節 連鎖加盟………………………………………………………10
第三節 創新商業模式……………………………………………………16
第三章　研究方法…………………………………………………………………..20
第一節　　研究方法的選擇……………………………………………..20
第二節 研究對象及資料收集來源…………………………………..21
第三節 概念性架構圖………………………………………………..22
第四章　醫療產業之總經環境與價值鏈………………………….………..….…..23
第一節 醫療機構產業發展概況………………………….…….……23
第二節 醫療產業之總經環境………………………………….…….29
第三節 產業結構分析………………………………………….…….40
第四節 個案公司介紹………………………….….…………………47
第五章 皮膚科診所連鎖體系之新營運模式分析…………………….………….51
第一節 傳統皮膚醫療事業的經營獲利模式………………….…….51
第二節 皮膚醫療事業之創新營運模式的價值網分析………….….52
第三節 皮膚醫療事業之連鎖加盟型態的可行性分析………….….55
第六章 結論與建議………………………….….…………………………………58
第一節 研究結論與建議…………………….……………………….58
第二節 研究限制…………………….……………………………….60
參考文獻………………………….….………………………………………………62

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