中文部分(依作者姓名筆劃排列)
01.中心年報,”93年度年報”,聯合信用卡中心,民國94年5月5日取自:http://www.nccc.com.tw/yearbook/cover.htm。
02.方世榮譯,Philip Kotler著,「行銷管理學—分析、計畫、執行與控制」,東華書局,一版,民國87年。
03.李紀珠,「台灣開放民營銀行設立之經驗與展望」,國改研究報告,財金(研)091-063號,財團法人國家政策研究基金會,民國91年。
04.林惠玲與陳正倉,「應用統計學」,雙葉書廊有限公司,二版,民國91年。
05.林欽榮,「消費者行為」,揚智文化事業公司,初版,民國91年。
06.金融機構損益概況,“金融統計”,行政院金融監督管理委員會 銀行局,民國94年5月5日取自: http://www.boma.gov.tw/public/data/boma/stat/index/index-9.xls。
07.信用卡業務統計,“金融統計”,行政院金融監督管理委員會 銀行局,民國94年5月5日取自:http://www.boma.gov.tw/public/data/boma/stat/cc/index-7.xls。
08.現金卡重要業務及財務資訊揭露,“金融資訊揭露”,行政院金融監督管理委員會 銀行局, 民國94年5月5日取自: http://www.boma.gov.tw/public/Attachment/4121174371.xls。
09.張智星,”線上教材”,“資料群聚與樣式辨認”,”2-4:模糊C-means分群法”,民國94年5月5日取自: http://neural.cs.nthu.edu.tw/jang/books/dcpr/模糊C-means分群法.pdf。
10.張堯庭、董麓、謝邦昌,「抽樣調查之理論及其應用方法」,中國統計出版社,民國87年。
11.曾干育,「溫泉旅館遊客利益區隔之研究-以苗栗泰安地區為例」,國立朝陽科技大學休閒事業管理系碩士論文,民國93年。12.賴志東,「資料挖掘文獻,資料歸納性的研究」,陳彥良教授網站,國立中央大學館理學院,民國94年5月11日取自:http://www.mgt.ncu.edu.tw/~ylchen/database/induction.doc。
13.戴久永,「統計概念與方法」,三民書局,民國84年八月。
14.戴至中譯,Mark J. Barrenechea著,“e-Business or Out of Business”,「甲骨文革命─主宰未來電子商業的ORACLE模式」,麥格羅-希爾,民國90年。
15.簡芃榛,「統計方法應用於消費性業務銀行顧客關係管理系統之研究」,國立成功大學統計學系碩士論文, 民國92年。16.魏啟林譯,Philip Kotler著,「行銷學精論」,華泰書店,民國78年。
17.顧淑馨譯,Frederick F. Riechheld著,「忠誠度:企業獲得利潤的基石」,智庫出版社,民國93年。
西文部分(依作者姓氏字母排列)
18.Bezdek, J. C., “Pattern Recognition with Fuzzy Objective Function Algorithms,” Plenum Press, New York, 1981.
19.Bhattacharyya, G. K. and Richard A. J., “Statistical Concepts and Methods,” New York: John Wiley & Sons, 1997.
20.Bloedorn, E., Wnek, J.; Michalski, R.S., and Kaufman, K., “AQ17: A Multistrategy Learning System: The Method and User’s Guide,” Report of Machine Learning and Inference Labratory, MLI-93-12, Center for AI, George Mason University, 1993.
21.Brachman, R. and Anand, T., “The process of knowledge discovery in databases: A human-centered approach. In Advances in Knowledge Discovery and Data Mining,” U.M. Fayyad, G. Piatetsky -Shapiro, P. Smyth, and R. Uthurusamy, Eds. AAAI Press/The MIT Press, Cambridge, Mass, pp. 37-57, 1996.
22.Bramer, M.A., “Induction of Classification Rules from Examples: A Critical Review,” Proceedings of Data Mining 96, London, April 1996, Unicom Conferences, pp. 140-166, 1996.
23Chen, M.S., Han, J., and Yu, P.S., “Data Mining: An Overview from Database Perspective,” IEEE Transactions on Knowledge and Data Engineering, Vol. 8, No.6, pp. 866-883, 1996.
24.Clark, P., “Machine learning: Techniques and recent developments,” In A. R. Mirzai, editor, Artificial Intelligence: Concepts and Applications in Engineering, pp. 65–93, Chapman and Hall, 1990.
25.Dunn, J. C., “A Fuzzy Relative of the ISODATA Process and Its Use in Detecting Compact Well-Separated Clusters,” Journal of Cybernetics, Vol. 3, pp. 32-57, 1973.
26.Fayyad, U., Piatetsky-Shapiro, G., and Smyth, P., “From Data Mining to Knowledge Discovery: An Overview,” In Advances in Knowledge Discovery and Data Mining, Chapter 1, pp. 1-34, AAAI Press and the MIT Press, 1996.
27.Hegland M., “Data Mining – Challenges, Models, Methods and Algorithms,” Publications of ANU Data Mining group, Draft, 2003.
28.Kaufman, K. A. and Michalski, R. S., “The AQ18 Machine Learning and Data Mining System: An Implementation and User’s Guide,” Reports of the Machine Learning Laboratory, George Mason University, 2000.
29.Kusiak, A.,“Feature Transformation Methods in Data Mining,” IEEE Transactions on Electronics Packaging Manufacturing, Vol. 24, No. 3, pp. 214-221, 2001.
30.Langley, P., “Elements of machine learning,” San Francisco: Morgan Kaufman, 1996.
31.Machine Learning and Inference Laboratory, iAQ, Retrieved May 27, 2005 from the World Wide Web: http://www.mli.gmu.edu/msoftware.html.
32.Makhoul, J., Rpucos, S., and Gish, H., “Vector quantization in speech coding,” Proceedings of IEEE, 73, pp.1551 - 1558., 1985.
33.Michalski R.S., Mozetic, I., Hong, J. and Lavrac, N., “The Multi-Purpose Incremental Learning System aq15 and Its Testing Application to Three Medical Domains,” Proc. Fifth Nat'l Conf. Artificial Intelligence, pp. 1041-1045, 1986.
34.Olaru, C. and Wehenkel, L., “Data Mining,” IEEE Computer Applications in Power, Vol. 12, no. 3, pp. 19-25, 1999.
35.Schaeffer, R.L., Mendenhall, W., Ott, L., “Elementary Survey Sampling,” Duxbury Press, A Division of Wadsworth Publishing Company, pp. 76-82, 1995.
36.William J. Frawley, Piatetsky-Shapiro, G. and Christopher J. Matheus, “Knowledge Discovery in Databases-An Overview,” AI Magazine, pp. 57-70, 1992.
37.Wnek, J. and Michalski, R.S., “Hypothesis-driven Constructive Induction in AQ17-HCI: A Method and Experiments,” Machine Learning, Springer Science +Business Media B.V., Vol. 14, No. 2, pp. 139-168, 1993.
38.Wojtusiak, J., "AQ21 User's Guide," Reports of the Machine Learning and Inference Laboratory, MLI 04-3, George Mason University, Fairfax, 2004.