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研究生:哈俊傑
研究生(外文):Hoang Lam Ha
論文名稱:Wondersign 亞洲:數位看板雲端服務
論文名稱(外文):Wondersign Asia – A Digital Cloud Signage Service
指導教授:邱宏仁邱宏仁引用關係
指導教授(外文):Carlos Chiu
口試委員:繆敏志莊熙平陳峙維
口試委員(外文):Min-Chih MiaoEric ChuangSzu-Wei Chen
口試日期:2014-07-25
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:企業管理碩士專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:英文
論文頁數:38
中文關鍵詞:亞洲雲端服務
外文關鍵詞:AsiaCloud ServiceDigital Signage
相關次數:
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  • 點閱點閱:179
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The world is constantly being digitalized the more and more. Everywhere you go, you will see electronic displays containing more or less relevant information in form of advertising, news reports, weather forecasts or maps.
Wondersign wants to help businesses to be able to leverage these digital and dynamic signboards as well, but don’t have the necessary budget to afford such an installment.
Wondersign’s approach is to offer a lean and lightweight digital signage service that leverages the benefits of cloud computing. So that heavy server procurement and maintenance costs can be omitted.
Wondersign’s goal is to let the customer fully focus on the screen content without having to worry about any technical issues.

Executive Summary ii
Table of Contents iii
List of Illustrations v
List of Tables vi
1. Basic Questions 1
2. Business concept 2
2.1. Digital Signage 2
2.2. Service Offering 2
2.2.1. Overview 2
2.2.2. Fulfillment 4
2.3. Business Objectives 5
2.4. Business Model &; Value proposition 5
2.5. The customer’s benefits with Wondersign 6
3. Target Market 9
3.1. Target customers 9
3.2. The willingness to pay 10
4. Market Analysis: Trends and Opportunities 13
4.1. Marketsize 13
4.2. Changes in the customer’s target profile 14
4.3. Changes in the strategic environment 14
4.4. Market Entry Barriers 15
4.5. Industry competition level 16
5. Potential Niches 17
5.1. Classrooms 17
5.2. Medical Applications 17
5.3. Content Consulting 17
6. Industry Standards and other players 19
6.1. Industry Regulations 19
6.2. Market Dynamics 19
6.3. Licensing and Certifications 19
6.4. Significant other non-competition players in the industry 20
7. Competition 22
7.1. The main competitors 22
7.2. New Entrants 24
7.3. Available industry resources 25
7.4. Wondersign’s advantages 25
7.5. Indirect competitors 26
8. Operating requirements 28
8.1. Technological and production requirements 28
8.2. Liability issues 28
8.3. Staffing requirements 29
9. Marketing Plan 30
9.1 Marketing Strategy 30
10. Management requirements 32
10.1. Management team 32
10.2. Management Profile 32
10.3. Hiring of external expertise 33
11. Financial requirements 34
11.1. Assumptions 34
11.2. Projected Profit and Loss 34
11.3. Cash Flow 35
11.4. Balance Sheet 35
11.5. Three Year Net Worth Forecast 36
12. Critical Risks and Opportunities 37
12.1. Potential risks 37
12.2. Potential Opportunities 37
13. Appendix 38
13.1. In-Detail Sales Forecast 38


Application of Information Industry leap Plan - Industrial Development Bureau, Ministry of Economic Affairs in the year 102 of the annual results of the project plan execution behavior

Erwin Blaauw - https://economics.rabobank.com/publications/2013/november/country-report-taiwan/

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