臺灣博碩士論文加值系統

面對禽流感再度爆發的可能性，人人必須提高警覺性，尤其針對家禽業者而言，警覺性不足不僅可能危害自身健康，同時可能造成重大金錢損失，並影響國家經濟生產力，進而衍生出社會與民生問題，因此家禽業者之防疫工作更顯其重要性。當家禽業者認知到禽流感事件之不確定性及損失的風險時，是否同時更有意願支付相關防疫費用之金錢態度，並積極落實防疫行為，是本研究欲深入探討之議題。
本研究之研究對象為養殖雞、鴨、鵝等禽類業者，採取立意問卷調查法取得研究樣本，將問卷分為三大構面進行分析，回收之有效問卷為848份，其中養雞戶為723份，水禽部分的養鴨戶為81份，養鵝戶為44份，有效回收率達71.86%。
透過變異數分析及路徑分析，得到研究結果如下：1.家禽業者之屬性（不同年齡層高低、教育程度高低、每日平均工作時數長短及禽舍規模大小）對於金錢態度與因應行為方面均有顯著差異性存在；2. 家禽業者面對禽流感疫情的風險知覺程度愈高，對於防疫工作的金錢態度呈現正向關係，且對防疫相關支出之意願愈高；3. 家禽業者面對防疫工作的金錢態度愈具正面態度，對於落實防疫工作的因應行為意願愈高；4. 家禽業者面對禽流感的風險知覺程度愈高時，愈重視其防疫相關之因應行為。

Facing the possibility of avian influenza which erupts once again, people must enhance the vigilance, especially the poultry farmers. The lack of vigilance may harm poultry farmers’ health, cause the significant money loss, influence the country economy productive forces, and bring the problem of society and livelihood of people. Therefore, anti-epidemic work is obviously important for poultry farmers. This study is mainly to confer the topic about that whether the money attitude of poultry farmers is more willing to pay the anti- epidemic outlay, and execute positively anti-epidemic work, when uncertainty and loss domesticated poultry farmer cognition to the risk of avian influenza.
This study focuses on the poultry farmers of cultivation chickens, ducks, and geese, and uses questionnaire measurement. The questionnaires are separated into three different aspects to analyze. 848 counts of valid survey were collected. Those from chicken were 723. Those from ducks were 81. Those from geese were 44.
Through One-Way ANOVA and Path Analysis, the result shows: 1.The higher risk perception of avian influenza which poultry farmers face, the more care about coping behavior of anti-epidemic. 2. For poultry farmers, the anti-epidemic is not only considered by risk perception, but also influenced by the economic factor of cost analysis, and the money intermediary effect will promote poultry farmers to do the anti-epidemic behavior more actively. 3. The characteristics of poultry farmers (in different ages, education level, daily average working time, and the scales of farms) have significant differences in money attitude and coping behavior.

目錄 iii
表目錄 iv
圖目錄 v
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 6
第三節 研究對象與範圍 7
第四節 名詞界定 7
第二章 文獻探討 9
第一節 風險知覺 9
第二節 金錢態度 13
第三節 禽流感之因應行為 24
第四節 風險知覺、金錢態度與因應行為相關文獻 27
第三章 研究方法 30
第一節 研究架構與假設 30
第二節 研究設計 31
第三節 資料分析方法 33
第四章 資料分析與研究 39
第一節 基本資料分析 39
第二節 結構方程模式分析 42
第三節 業者屬性對風險知覺、金錢態度與因應行為之差異分析 47
第五章 結論與建議 52
第一節 研究結論 52
第二節 政策建議 56
第三節 研究限制與建議 57
參考文獻 59
附錄一 問卷 66

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