臺灣博碩士論文加值系統

近幾年來，學界與業界對於如何利用網際網路來獲取競爭優勢愈來愈重
視。然而，關於策略性利用網際網路科技 ( SUIT )的研究則非常的有限
以及零散。在網際網路上的經濟環境及商業活動行為與傳統狀況也並不相
同。因此有必要從傳統的競爭理論、網際網路特性、網際網路經濟等觀點
來探討此一主題。本論文的目的即提出一個策略性利用網際網路的架構。
本論文以文獻理論及個案研究為基礎，利用定性研究的意願分析方法提出
一套架構的雛形。這個雛形將策略性利用網際網路 ( SUIT ) 的策略分為
三C的策略：營運成本、顧客關係、資訊內容/結構。本論文利用內容分析
法以進行雛形架構的驗證與修改。總結，此一架構能夠指導企業策略性地
應用網際網路。

Using Internet technology to gain competitive advantage is
gettingmore attention these years in both practical and academic
areas.However, studies in strategic use of Internet technology
(SUIT) arelimited and fragmented. Economy situations and
business operationson Internet are different from traditional
ones. It seems to benecessary to rethink this topic from the
perspectives of traditionalcompetition theories, Internet
characteristics, and Internet economy.The purpose of this thesis
is to propose a framework of strategic useof Internet.
Intention analysis had been used to develop a prototype
frameworkon the basis of academic literature and practical
application cases.Such prototype categories SUIT strategies into
three Cs: Cost ofoperations, Customer relationships, and
Content/text of Internet.Content analysis had been applied to
validate and modify thisprototype. Finally, a framework is
concluded to be able to guide corporations to use Internet
strategically.