臺灣博碩士論文加值系統

企業經營的最終目的是追求永續經營，而在追求永續經營的過程中，難免要遭遇到內、外部環境如:企業內部、同業間、異業間不斷的衝擊及競爭，在這殘酷的競局中，如何贏取競賽中的勝利?必須有一套的競爭策略。所謂「功欲善其事必先利其器」，企業除了有好的策略與方法外，更需要有好的利器(也就是資訊科技)來輔助，才能達到事半功倍之成效。
隨著資訊科技的進步與創新，企業組織已將焦點擺在資訊科技的應用上，過去傳統式的商務處理方式，已不符合今日快速變動的時代，譬如:如何引用Extranet來協助企業縮短交貨期?便是值得探討的問題。因此，面對這快速變化的環境，網路科技尤其Extranet正可發揮其跨組織、跨空間及無時間限制的長處。本研究主要以多元化角度，藉由一般迴歸、中介迴歸分析，探討企業網路採用Extranet策略之考量，並利用規則相關分析，探討企業引進Extranet後對企業提昇競爭優勢的影響。
研究發現，在以「提昇競爭優勢」為採用策略考量時，增強企業競爭力、掌握市場動態為目的等都為重要考量因素之一，而企業網路關係、企業結構及流程，都成為以「企業網路關係」為採用策略之重點考量。在提昇企業競爭優勢方面，以「提昇決策效率」與「提昇顧客滿意度」兩項最為可能給企業帶來競爭優勢，而此需求會反應在Extranet採用策略構面中的「提昇競爭優勢」與「企業網路關係」等目標上，以增強Extranet科技採用策略的效能，進而以達到企業持續性的競爭優勢。

To keep long-term management is the purpose for business. Meanwhile, the business will encounter competition and impacts from inside or outside environment change, like as enterprise itself or the homogenous / heteromerous business. How to run successfully in the competitive and changeable environment? A competitive tool is needed. Just like the saying said: “ Working for complete jobs, should be having powerful tools”. Thus, the call for enterprises with powerful tools, information technology, becomes loud.
Upon the upgrading and innovating of information technology, the enterprise has focused on the application of information technology. The traditional process is not fit enough for the variable era. Extranet is a good method to shorten the transaction for enterprise, and is a good topic for research. The network technology --extranet-- with the advantage of cross over organizations, spaceless and timeless has just fit the quick changeable environment. Diversity of facets is considered in this research. Factor analysis, regression, moderated regression analysis are used to reduce variables. And canonical correlation analysis is used for analyzing the relationships between competitive advantages with adoption strategies.
The results revealed that increasing enterprise competitive ability, controlling dynamic market are significant for the factor of “Upgrade competitive advantage”. Business network relationship, enterprise constituent and process are significant in the factor of “Business network relationship”. For upgrading enterprise competitive advantage, “Improving decision effectiveness” and “Promoting customer satisfaction “ are the most key factors. These two factors will also affect the extranet adoption tendency in the facets of “Upgrade competitive advantage” and “Business network relationship” that will increase the effectiveness of extranet technology adoption strategy in order to arise long-term competitive advantage.

目 錄
中文摘要-------------------------------------------------------I
英文摘要-------------------------------------------------------II
誌謝-----------------------------------------------------------III
目錄-----------------------------------------------------------IV
表目錄---------------------------------------------------------VI
圖目錄--------------------------------------------------------VIII
第一章 緒論-----------------------------------------------------1
1.1研究動機--------------------------------------------------2
1.2研究目的--------------------------------------------------3
1.3研究範圍--------------------------------------------------3
1.4研究步驟------------------------------------------------- 4
1.5研究限制--------------------------------------------------4
1.6論文結構--------------------------------------------------5
第二章 文獻探討------------------------------------------------- 6
2.1企業網路組織----------------------------------------------6
2.1.1企業網路組織之定義--------------------------------------6
2.1.2企業網路組織之類型與特質--------------------------------8
2.2資訊、網路科技之定義與內容-------------------------------10
2.2.1資訊科技之定義-----------------------------------------10
2.2.2 Internet之網路科技服務類別----------------------------12
2.2.3 Intranet之網路科技服務類別----------------------------13
2.2.4 Extranet之網路科技服務類別----------------------------13
2.3企業衡量引進資訊科技的利基-------------------------------14
2.3.1 企業本身特質與資訊科技的引用-------------------------- 14
2.3.2 企業組織因素與資訊科技的引用-------------------------- 15
2.3.3 企業環境因素與資訊科技之引用-------------------------- 16
2.3.4 企業經濟因素與資訊科技之引用-------------------------- 17
2.3.5使用者因素與資訊科技之引用-----------------------------18
2.4企業網路衡量引進資訊科技與競爭優勢-----------------------19
2.4.1資訊科技競爭策略構面-----------------------------------21
2.4.2一般性的競爭策略---------------------------------------26
2.4.3快速回應與競爭優勢-------------------------------------27
2.4.4企業網路引進資訊科技對競爭優勢的影響-------------------27
第三章 研究方法------------------------------------------------ 29
3.1研究架構-------------------------------------------------29
3.2研究假設------------------------------------------------ 30
3.3研究對象及抽樣設計-------------------------------------- 30
3.4問卷編制與內容設計-------------------------------------- 31
3.4.1問卷編制流程-------------------------------------------31
3.4.2問卷內容設計-------------------------------------------32
3.5資料分析方法---------------------------------------------44
第四章 資料分析
4.1樣本回收與檢驗-------------------------------------------48
4.1.1樣本回收情形-------------------------------------------48
4.1.2無反應偏差檢定-----------------------------------------48
4.1.3個人與公司基本背景資料分析-----------------------------48
4.1.4問卷變項基本資料分析-----------------------------------52
4.2量表的信度與效度檢定-------------------------------------58
4.2.1企業網路特質-------------------------------------------58
4.2.2企業本身特質-------------------------------------------59
4.2.3組織相關因素-------------------------------------------59
4.2.4組織外部環境相關因素-----------------------------------60
4.2.5經濟相關因素-------------------------------------------60
4.2.7網路科技採用策略相關因素-------------------------------61
4.3資料分析與假設檢定---------------------------------------63
4.3.1迴歸分析-----------------------------------------------63
4.3.2中介迴歸分析法-----------------------------------------64
4.3.3企業網路結合其他五個構面對網路科技採用之檢定-----------64
4.3.4規則相關分析-------------------------------------------69
第五章 結論與建議------------------------------------------------ 72
參考文獻------------------------------------------------------ 79
附錄---------------------------------------------------------- 84
附錄一 收斂效度及區別效度檢定------------------------------- 84
附錄二 前測問卷調查表--------------------------------------- 91
附錄三 正式問卷調查表--------------------------------------- 97
表目錄
表2~1網路與企業網路的定義------------------------------------7
表2~2產業網路型態-------------------------------------------10
表2~3資訊科技內容-------------------------------------------12
表2~4網路科技分類-------------------------------------------13
表2~5企業本身特質與資訊科技的引用之彙總表-------------------15
表2~6組織因素與資訊科技的引用之彙總表-----------------------16
表2~7環境因素與資訊科技的引用之彙總表-----------------------17
表2~8經濟因素與資訊科技的引用之彙總表-----------------------18
表2~9使用者因素與資訊科技的引用之彙總表---------------------19
表2~10企業網路衡量引進資訊科技與競爭優勢之彙總表------------21
表2~11資訊科技競爭優勢策略構面之彙總表----------------------26
表2~12企業網路引進資訊科技對競爭優勢的影響之彙總表----------28
表3~1企業網路特質類型及參考文獻-----------------------------34
表3~2企業本身特質及參考文獻- -------------------------------35
表3~3組織因素及參考文獻-------------------------------------36
表3~4環境因素及參考文獻-------------------------------------37
表3~5經濟因素及參考文獻-------------------------------------39
表3~6使用者因素及參考文獻-----------------------------------40
表3~7資訊科技引用策略及參考文獻-----------------------------41
表3~8資訊科技引用對競爭優勢影響因素及參考文獻---------------43
表4.1無反應偏差檢定結果-------------------------------------48
表4.2個人與公司基本背景資料分析-----------------------------49
表4.3 Extranet建置情形基本資料分析----------------------------50
表4.4資訊科技使用情形基本資料分析---------------------------51
表4.5企業網路特質-------------------------------------------53
表4.6企業本身特質-------------------------------------------53
表4.7組織相關因素-------------------------------------------54
表4.8組織外部環境相關因素-----------------------------------54
表4.9經濟相關因素-------------------------------------------55
表4.10使用者相關因素----------------------------------------56
表4.11網路科技採用策略相關因素------------------------------56
表4.12企業競優勢評估相關因素--------------------------------57
表4.13企業網路特質影響因素分析結果一覽表--------------------59
表4.14企業本身特質影響因素分析結果一覽表--------------------59
表4.15組織相關影響因素分析結果一覽表------------------------60
表4.16組織外部環境影響因素分析結果一覽表--------------------60
表4.17經濟相關影響因素分析結果一覽表-----------------------61
表4.18使用者相關影響因素分析結果一覽表---------------------61
表4.19網路科技採用策略影響因素分析結果一覽表---------------62
表4.20企業競爭優勢評估影響因素分析結果一覽表---------------63
表4.21六個構面與Extranet採用策略之因素迴歸分析------------64
表4.22企業本身特質結合網路對Extranet採用策略影響分析------66
表4.23企業組織結合企業網路對Extranet採用策略影響分析------66
表4.24企業環境結合網路對Extranet採用策略影響分析----------67
表4.25企業經濟結合網路對Extranet採用策略影響分析----------68
表4.26使用者結合網路對Extranet採用策略影響分析------------69
表4.27網路科技採用策略對企業競爭優勢構面之規則相關分析-----70
表4.28網路科技採用策略對企業競爭優勢構面之規則相關分析函數-71
附表1企業網路特質構面之相關矩陣----------------------------84
附表2企業本身特質構面之相關矩陣----------------------------84
附表3企業組織構面之相關矩陣--------------------------------85
附表4企業組織構面之區別效度--------------------------------85
附表5企業外部構面之相關矩陣--------------------------------86
附表6企業外部環境構面之區別效度----------------------------86
附表7企業經濟構面之相關矩陣--------------------------------87
附表8企業經濟構面之區別效度--------------------------------87
附表9使用者構面之相關矩陣----------------------------------88
附表10網路科技採用策略構面之相關矩陣-----------------------88
附表11網路科技採用策略構面之區別效度-----------------------89
附表12企業競爭優勢評估構面之相關矩陣-----------------------89
附表13企業競爭優勢評估構面之區別效度-----------------------90
圖目錄
圖1~1本研究流程圖----------------------------------------------5
圖2~1產業網路結構----------------------------------------------8
圖2~2誰是中間階層----------------------------------------------9
圖2~3三種企業網路式組織---------------------------------------10
圖2~4策略網路規劃之程序---------------------------------------20
圖2~5資訊環境(IE)圖--------------------------------------------21
圖2~6競爭策略基本構面圖--------------------------------------- 22
圖2~7獲得與保有競爭優勢--------------------------------------- 22
圖2~8影響企業市場策略因素------------------------------------- 23
圖2~9 Levi Strauss’s的顧客價值傳遞網路-------------------------23
圖2~10決定產業獲利能力的五種競爭力---------------------------- 26
圖2~11三種一般性策略------------------------------------------ 27
圖3~1概念性研究之架構圖--------------------------------------- 29
圖3~2問卷編制流程圖------------------------------------------- 32
圖3~3資料分析方法程序圖---------------------------------------45
圖4.1網路科技採用策略對企業競爭優勢構面之規則相關模式圖-------71
圖5.1各構面與「提昇競爭優勢」採用策略相關圖-------------------72
圖5.2各構面與「企業網路為主」採用策略相關圖-------------------73
圖5.3以「提昇競爭優勢」角度看五個構面各結合網路對採用策略圖---74
圖5.4以「網路關係為主」角度看五個構面各結合網路對採用策略圖---75

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