臺灣博碩士論文加值系統

本文所介紹的 SBSAS(Smartphone Based Shopping Assistant System) 是一個用於量販店(如 Costco)的智慧型手機應用程式平臺,提供顧客在現實世界的賣 場中能使用的各種購物的輔助性服務。此平臺包括 IPS(Item Positioning System) 輔助顧客搜尋特定貨架的商品,或 IIS(Item Information System)除了有紀錄顧客 購物清單的功能,也提供顧客取得各種的個人化優惠券,藉以讓消費者得到的購 物的便利性、趣味性、經濟性的好處。本系統除了可能增加賣場的流通量或業績 之外,賣場、品牌商得以和顧客交換資料,達成市場分析的目的,同時藉此產生 適用於不同顧客的個人化服務。

此手機應用程式有三大功能:第一、顧客可以從手機獲得賣場的個人化商品 清單,並從商品清單中得到商品資訊,或將商品加入自己的購物清單。第二、顧 客可以取得每日優惠券(Today’s Promotion)及創新的「風火輪優惠券(Hotwheel Promotion)」,其中每日優惠券是由系統推薦的個人化優惠,而風火輪優惠能提供 顧客離線進行遊戲式的優惠,是結合本系統中室內定位功能,創新的互動式優惠。 第三、顧客可以利用手機定位和導航目標商品之位置。手機辨識解碼環境中的 QR-Code 取得自身的位置後,顧客可以利用觀察地圖的方式得到導航智商品的最 佳路徑,或是利用新式樣的擴增實境(AR, Augmented Reality)系統:貨架透視鏡 (SF, Stock Fluoroscope),透過手機鏡頭和螢幕的來觀察目標商品的位置,此擴增 實境的商品搜尋系統是重要的技術核心,我們在本論文中會專注於這部份設計與 測試的敘述。

The Smartphone Based Shopping Assistant System (SBSAS) is an application platform, which delivers several ancillary real time services that can be used in warehouse-styled retail store (e.g., Costco). The application platform comprises Item Positioning System (IPS) and Item Information System (IIS). IPS assists in finding specific item in different stocks. IIS assists customers in producing or making records as shopping list, and provides personalized coupon, in order to make customers find convenience, delight and economization in shopping. A Store powered by the system is possible to increase sales performance and smooth the stream of customers; In addition, manufacturers and stores are allowed to cooperatively trade data with customers in purpose of market analyzing and producing personalized services for different customers.
There are three main functions in this system. First, customers can obtain detailed item information by selecting target item in customized item list; also add items toward shopping list. Second, customers are allowed to download two kinds of coupon, the Daily Promotion and the innovative “Hotwheel Promotion”. The Daily Promotion is a personalized coupon recommended by the system, and Hotwheel Promotion provides off-line game-liked access to obtain the coupon, which is combined with indoor positioning techniques. Third, customers are allowed to operate positioning and navigating functions in order to search target items in reality. After recognizing and decoding the QR-Code tags in environment to locate customers’ own position, one can obtain the optimized navigating routes by observing map, or operate SF (Stock Fluoroscope), which is a unique augmented reality system aiding customers to see the actual position of target item in screen through the camera lens. We concentrate on describing the designs and tests of SF, which is the core technology of this thesis.

口試委員會審定書.........................................................................................................#
誌謝 i
摘要 iii
ABSTRACT iv
目錄 v
圖片目錄 vii
表格目錄 viii
Chapter 1 序論 1
1.1 研究背景 1
1.2 研究動機與目的 2
1.2.1 量販店內即時的服務系統 2
1.2.2 最低成本的有效室內定位 3
1.2.3 提供不依靠任何無線網路的服務 4
1.2.4 利用個人化資訊創造具有擴充性的行銷空間 5
1.2.5 新型的擴增實境技術 5
Chapter 2 相關技術與文件 7
2.1 智慧型手機的硬體與軟體 7
2.2 定位與導航技術 8
2.2.1 手機定位技術 8
2.2.2 環境感知系統 9
2.3 相關應用 10
2.3.1 手機室內定位相關應用 10
2.3.2 購物輔助相關應用 11
Chapter 3 研究方法與系統架構 13
3.1 系統建構流程和研究方法 13
3.2 需求描述與系統架構 14
3.3 系統特點 18
3.3.1 貨架透視鏡（Stock Fluoroscope） 18
3.3.2 個人化的行動服務 25
3.4 程式流程介紹 30
Chapter 4 系統實驗與實測 32
4.1 系統軟硬體需求 32
4.2 系統實驗 33
4.3 系統操作與實測 34
4.3.1 擴增實境商品搜尋功能 35
4.3.2 模擬地圖路徑導航功能 37
4.3.3 優惠券功能 38
4.4 延伸情境 39
Chapter 5 結論與未來工作 41
5.1 研究結論 41
5.2 未來改進及發展 41
附錄A 辭彙表（Glossary） 43
REFERENCE 44

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