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ABSTRACT
In recent years, OEM is the important drive for industry developing in the world. Depending on high quality HVM ability, Taiwan’s manufacturing companies become the first priority choice for many international companies to cooperate while doing OEM. However, the industrial environment changed recently, Taiwan’s manufacturing companies lost the competitive advantage in OEM. In order to face this new challenge, besides continue to OEM for international companies, some manufacturing companies in Taiwan try to create their own brand-OBM. By doing so, unavoidably these companies have competition with those international companies which they do OEM for. Finding these questions how those companies keep co-opetition relationship? In this moment, what roles do Taiwan’s manufacturing companies play? What is their co-opetition relationship life cycle? This article presents some propositions, and exams them by case study. To hope to provide some suggestions for those companies which are in different stages of co-opetition relationship makes strategies.
In this research, finding the co-opetition relationship is good for both parties and also explains why co-opetition occurs and in what areas they cooperate and compete. They can co-operate with in production, R & D and quality control. But they may compete in market、brand and resources. In different co-opetition life cycle stages, Taiwan’s manufacturing companies play different role in it and they keep different relationship with those companies which they OEM for. Simultaneously, developing the factors affects the stability of co-opetition. The results show the higher organization ability and leader’s ambition, the co-opetition relationship is easy to eliminate between companies. Therefore, if Taiwan’s manufacturing companies have both OBM and OEM can well use the resources from international brand companies, and develop the benefits between two parties. Then it’s a good way to promote their competition advantages and creates win-win situation
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