臺灣博碩士論文加值系統

E-commerce is growing rapidly, not only in the developed countries but also in the developing countries. E-commerce and its ability to save time, money and as well as access better products and services are the main advantages of using E-commerce these days. Although e-commerce is so efficient and effective, however for some reasons we also found that there are some lack on e-commerce website which could make customer does not have the intention to purchase online. In the past 5 years, Internet penetration and e-commerce transaction in Indonesia is substantially increased due to the growths of its infrastructure and Internet connections but still at low end. This study is to facilitate e-commerce in Indonesia, which is needed to understand Indonesian customers’ decisions regarding the use of online. Customers’ attitude toward online shopping regarding the ease of use, hours spent online, and the importance of trust based on their experience and confidence in security, are investigated. Questionnaires were distributed to only Indonesian working people and students to collect data.
Our newest findings indicated that in Indonesia customer satisfaction and customer wired lifestyle (spending most of the time using internet at home or work) are insignificant towards customer online purchase intention. Perhaps, this newest findings are different than other purchase intention research because of culture differences between countries, while other variables are showing highly significant numbers from the regression results.

Table Content
1. INTRODUCTION 1
1.1. RESEARCH BACKGROUND 1
1.2. RESEARCH MOTIVATION 3
1.3. RESEARCH PURPOSE 4
2. LITERATURE REVIEW & HYPOTHESES 6
2.1. TECHNOLOGY ACCEPTANCE MODEL (TAM) 6
2.2. THEORY OF PLANNED BEHAVIOR (TPB) 10
2.3. CUSTOMER TRUST 17
2.4. CUSTOMER ONLINE PURCHASE INTENTION 19
3. RESEARCH METHODOLOGY 22
3.1. RESEARCH DESIGN 22
3.2. SAMPLING 22
3.3. DATA ANALYSIS METHOD 23
4. EMPIRICAL ANALYSIS AND RESULT 26
4.1. DESCRIPTION OF DATA 26
4.2. SURVEY QUESTIONNAIRES AND VARIABLES 28
4.3. MEASUREMENT OF VARIABLES 29
4.4. HYPOTHESES TEST 31
5. CONCLUSIONS AND DISCUSSIONS 36
6. LIMITATION & SUGGESTIONS 40
REFERENCES 41

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