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研究生:郭可晟
研究生(外文):Kuo Ko Chen
論文名稱:創新中小企業研究─三火紡織公司
論文名稱(外文):Triple Fire Textile International : A Business Plan
指導教授:熊震寰
指導教授(外文):Ed Jen-Huarn Shyurng
學位類別:碩士
校院名稱:輔仁大學
系所名稱:國際創業與經營管理學程碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:英文
論文頁數:98
中文關鍵詞:創業計畫
相關次數:
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創新中小企業研究─三火紡織公司
Executive Summary
As we can see in the textile industry in Taiwan, more and more factories
choose to shut down their firms in Taiwan, and go to China to search for
better or lower salary. Therefore, most textile factories which still remain
in the island keep on searching and producing higher function or nature
material fabrics, therefore, nowadays this industry brings a kind of
energy to combine fashion and functional factors to enhance the level of
Taiwan textile industry.
We are the spinoff company, because we had 15 years experience of
functional yarn and fabrics develop and sale. We also set up our
laboratory 10 years ago. Through the laboratory we can do the R&D and
product test business. We believe we have mature technology and
enough experience to independent and continue our functional knitting
fabrics business even better than the original company.
The company will set up in Taipei or Taoyuan, because most of knitting
fabric factories had located in northern Taiwan. Our business will be to
provide functional knitting fabric to our customers. We will follow the
market and fashion trend to continuous innovation and develop functional
fabrics and provide to customers, such as: POLO, NIKE, M&S…etc. At
the same time, we will also follow our customers’ requirements to
develop or search existing product and ship for them. The product we
provided will be unique, high quality and high value added. Through
these kinds of fabrics, our customers can produce the most unique
product to sale to consumer. To reach: First One: first one to use this
product; Only one: the only one use this product and stand in the first place;
Top One: become their sales number become the top one in the market. Let
them always remember us when they plan to launch a new product. Also, we
will use B2B network platform to find customer and make a chance to let
customer who interest to our product able to find us.
The fabrics we provide are all knitting fabrics. We will focus on use functional
yarn to develop multi-functional knitting fabrics, not like our competitors
combine both woven and knitting fabrics, or processing to produce fabrics with
specific functions. We also will cooperate with our suppliers to develop and
produce fabrics. Supplier alliance is useful for our business model because it
won’t restrain us from function of production machines. We can produce many
different products at same time.
Because most of our colleagues have related experience in this industry
and we have some customers who guarantee will follow us. So, we hope
at second year, we can break even. Since second year, the sales will
become 13 million USD.
Executive Summary 1
Why set up a new Company 3
The Industry 6
Market 11
Company 21
Product 25
Customers 37
Strategy 40
Marketing 50
Competition and competitive edges 56
Manufacturing and Operation 63
Team 78
Sustainability and Impact 88
Risk, Problems 94
Finance 97
New Venture Creation Entrepreneurship for the 21st Century
Transnational Management
Contemporary Strategy Analysis
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