臺灣博碩士論文加值系統

過去五十年，台灣經濟快速發展，雖然締造了「經濟奇蹟」，因為企業過度重視經濟發展，卻忽略環境保護與生態保育，造成生態環境嚴重損害。近年來，隨著環保意識日漸崛起受到重視，同時兼顧「經濟」、「社會」及「環保」三者的發展，所以「永續經營」的概念逐漸受到企業的重視。公司企圖在激烈經濟競爭環境和綠色環保之中創造出雙贏的機會。為了達成公司邁向新的目標，綠色產品的開發與使用，能成功創造出環境策略和公司朝向環境保護的永續經營概念下發展。本研究將以我國電子電機廠商探討策略導向、綠色創造力對於綠色新產品開發之影響，加以整合能耐此一變數探討其是否對於綠色新產品競爭優勢關連性強度有所影響。
本研究採以問卷調查法，回收有效問卷為158份，採線性結構關係模式(SEM)以AMOS 7.0統計分析軟體，結果顯示策略導向對於綠色新產品競爭優勢無顯著正向關係；綠色創造力對於綠色新產品競爭優勢有顯著正向相關；策略導向和綠色創造力對於整合能耐有顯著正向相關；模型加上整合能耐為中介變項，得知策略導向和綠色創造力對於綠色新產品競爭優勢有顯著正向相關；最後綠色新產品競爭優勢對於公司競爭優勢有顯著正向相關。可以得知，一家公司開發綠色新產品對於公司未來競爭優勢有幫助。

For the past 50 years, despite rapid economic development in Taiwan creating a so-called economic miracle, because of overemphasized economic development among business organizations, environmental protection and ecological conservation were ignored to result in tremendous damage to ecological environment. Recently, with increased emphasis on environmental protection awareness, together with the thoughtful consideration of economic, society and environmental protection. Global business activities had to face challenges, business profit and the effort made to reduce environmental pollution had to be considered to create a win-win opportunity. Therefore, to reach new goals for business management, new environmental protection strategies for development and usage of green products would bring about the concepts of permanent management for environmental protection among business organizations.
This research was operated with questionnaires and there were questionnaires delivered with 158 valid replies received. From local electronic and electromechanical industries, strategic orientation and the influence caused by green creativities onto new green products were explored. Furthermore, the variable, integration capability, was also explored to understand the influence on correlation of competition edges among new green products. SEM was established with subsequent verification on the hypothesis created for this research. AMOS 7.0 was used to analyze data. The research results confirmed that: The strategic orientation did not exert obvious impact on the green new product competitive advantage; A positive relation was showed between the green creativity and the green new product competitive advantage; The strategic orientation and the green creativity exerted a positive impact on the integration competence; The model added on the integration competence intermediary for variable, knew the strategic orientation and the green creativity exerted a positive impact on the green new product competitive advantage; Finally the green new product competitive advantage exerted a positive impact on the company competitive advantage. It was showed the integration competence can help to improve the green new product competitive advantage. Therefore, a company will develop the green new product to enhance the competitive advantage of the company in the future.

摘 要 I
目 錄 IV
表目錄 VI
圖目錄 VIII
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 5
第三節 研究架構與流程 7
第二章 文獻探討 9
第一節 電子電機產業分析 9
第二節 策略導向 15
第三節 綠色創造力 20
第四節 整合能耐 26
第五節 綠色新產品競爭優勢 32
第三章 研究方法 38
第一節 研究架構 38
第二節 研究假說 39
第三節 研究變數之操作性定義與衡量 46
第四節 研究設計 50
第五節 資料分析方法 56
第六節 信度與效度分析 59
第四章 研究結果與分析 65
第一節 樣本特性分析 65
第二節 各構面問項之敘述性分析 68
第三節 相關分析 74
第四節 複迴歸分析 79
第五節 LISREL線性結構關係模式分析 87
第五章 結論與建議 91
第一節 研究結果 92
第二節 研究發現 93
第三節 管理意涵與實務建議 96
第四節 研究貢獻 97
第五節 研究限制與後續研究建議 99
參考文獻 100
附錄一：問卷 109

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