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研究生:黃洛敏
研究生(外文):Lo-Min Huang
論文名稱:影響島嶼觀光客負責任環境行為因素之研究:目的地吸引力、滿意度與地方依附間之關係
論文名稱(外文):The Affects of Island Tourists’ Responsible Environmental Behavior Factors: The Relationship Among Destination Attractiveness, Satisfaction and Place Attachment
指導教授:鄭天明鄭天明引用關係
指導教授(外文):Tien-Ming Cheng
學位類別:碩士
校院名稱:國立屏東商業技術學院
系所名稱:休閒遊憩與創意產業管理研究所
學門:民生學門
學類:觀光休閒學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:中文
論文頁數:209
中文關鍵詞:目的地吸引力滿意度地方依附負責任環境行為島嶼觀光
外文關鍵詞:Destination AttractivenessSatisfactionPlace AttachmentEnvironmentally Responsible Behavior
相關次數:
  • 被引用被引用:26
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本研究目的旨在探討目的地吸引力、滿意度、地方依附與負責任環境行為之因果關係,並分析滿意度與地方依附在目的地吸引力與負責任環境行為之間所扮演的中介角色。首先依據過去文獻提出研究假設,並採用問卷方式調查413位澎湖島嶼觀光客,其次運用結構方程式(SEM)來驗證模式因果之關係。研究結果顯示:(一)島嶼觀光客之目的地吸引力程度愈高,對其旅遊活動的滿意度就愈高;(二)島嶼觀
光客之目的地吸引力程度愈高,愈能加深對旅遊地的地方依附性;(三)島嶼觀光客之滿意度愈高,愈能強化旅遊地的地方依附性;(四)島嶼觀光客之滿意度愈高,負責任的環境行為的表現愈低;(五)觀光客對島嶼旅遊地之地方依附程度愈強烈,愈會表現出負責任的環境行為;(六)島嶼觀光客之目的地吸引力程度愈高,愈能表現出負責任的環境行為;(七)滿意度在目的地吸引力與負責任環境行為之間不具有中介效果存在;(八)地方依附在目的地吸引力與負責任環境行為之間扮演著中介的角色;(九)地方依附在滿意度與負責任環境行為之間扮演著中介的角色。本文根據研究結果提出建議,以提供澎湖觀光管理單位在永續觀光發展策略上之參考。
The purposes of the present study were to examine the relationship among islands tourists’ destination attractiveness, satisfaction, place attachment, and environmentally responsible behavior. Besides that we
test the mediate effect of satisfaction and place attachment. This study builds a model and hypothesis according to literatures, and also collects 413 valid questionnaires from Penghu islands tourists. Hierarchical
structural equation modeling (SEM) is applied to test cause relations between destination attractiveness, satisfaction, place attachment, and environmentally responsible behavior, and further investigate the mediate effect of satisfaction and place attachment. The results of this study were
as follows: (a) destination attractiveness has positive relationship with satisfaction; (b) destination attractiveness has positive place attachment; (c) satisfaction has positive relationship with place attachment; (d) satisfaction hasn’t positive relationship with environmentally responsible behavior; (e) place attachment has positive environmentally responsible
behavior; (f) destination attractiveness has positive relationship with environmentally responsible behavior; (g) satisfaction isn’t play a mediator role between destination attractiveness and environmentally
responsible behavior; (h) place attachment is play a mediator role between destination attractiveness and environmentally responsible behavior; and (i) place attachment is play a mediator role between satisfaction and environmentally responsible behavior. Based on the results of this study, suggest for Penghu Island’s managerial sector.
目錄
中文摘要 i
英文摘要 ii
謝 誌 iv
目 錄 xi
圖目錄 xi
表目錄 xiii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 6
第三節 研究問題 6
第四節 研究內容與流程 8
第五節 名詞解釋 11
第二章 文獻探討與假設建立 13
第一節 島嶼觀光 13
第二節 目的地吸引力 25
第三節 滿意度 31
第四節 地方依附 36
第五節 負責任環境行為 48
第六節 目的地吸引力與滿意度之關係 57
第七節 目的地吸引力與地方依附之關係 58
第八節 滿意度與地方依附之關係 58
第九節 滿意度與負責任環境行為之關係 60
第十節 地方依附與負責任環境行為之關係 60
第十一節 目的地吸引力與負責任環境行為之關係 62
第十二節 滿意度在目的地吸引力與負責任環境行為 63
第十三節 地方依附在目的地吸引力與負責任環境行為 64
第十四節 地方依附在滿意度與負責任環境行為 65
第十五節 總結 66
第三章 研究方法與設計 68
第一節 研究架構 68
第二節 研究變數之操作型定義 71
第三節 問卷設計 76
第四節 樣本選取與資料收集 81
第五節 資料分析方法 83
第六節 量表信、效度分析 87
第七節 小結 95
第四章 實證研究分析與結果 96
第一節 樣本結構分析 96
第二節 目的地吸引力、滿意度、地方依附與 98
第三節 結構方程模式分析 104
第四節 小結 118
第五章 結果與討論 121
第一節 目的地吸引力與滿意度之關係 121
第二節 目的地吸引力與地方依附之關係 122
第三節 滿意度與地方依附之關係 123
第四節 滿意度與負責任環境行為之關係 124
第五節 地方依附與負責任環境行為之關係 125
第六節 目的地吸引力與負責任環境行為之關係 126
第七節 滿意度在目的地吸引力與負責任環境行為之中介 127
第八節 地方依附在目的地吸引力與負責任環境行為之中介 128
第九節 地方依附在滿意度與負責任環境行為之中介關係 129
第六章 結論與建議 130
第一節 結論 130
第二節 管理意涵 133
第三節 研究限制與未來研究方向 134
參考文獻 135
附錄 187

圖目錄
圖1-4-1 研究流程圖 10
圖2-1-1 澎湖地理位置 17
圖3-1-1 本研究之概念性架構 68
圖3-1-2 滿意度在目的地吸引力與負責任環境行為之中介角色 69
圖3-1-3 地方依附在目的地吸引力與負責任環境行為之中介角色 69
圖3-1-4 地方依附在滿意度與負責任環境行為之中介角色 69
圖4-3-3 目的地吸引力對負責任環境行為之直接效果影響 111
圖4-3-4 目的地吸引力、滿意度與負責任環境行為之中介效果 113
圖4-3-5 目的地吸引力、地方依附與負責任環境行為之中介 114
圖4-3-6 滿意度、地方依附與負責任環境行為之中介效果關係 116
圖附1 湖西鄉 179
圖附2 湖南(馬公市) 179
圖附3 白沙鄉 180
圖附4 西嶼鄉 180
圖附5 東北海 181
圖附6 南海 181

表目錄
表2-1-1 澎湖島嶼的觀光資源(觀光吸引力) 21
表2-4-1 地方依附之構面及定義 42
表2-4-2 負責任環境行為之構面及定義(一) 51
表2-4-3 負責任環境行為之構面及定義(二) 52
表 3-3-1 目的地吸引力之操作型定義一覽表 72
表 3-3-2 滿意度之操作型定義一覽表 73
表 3-3-3 地方依附之操作型定義一覽表 74
表 3-3-4 負責任環境行為之操作型定義一覽表 75
表3-4-1 目的地吸引力衡量之題項 78
表3-4-2 滿意度衡量之題項 78
表3-4-3 地方依附衡量之題項 79
表3-4-4 負責任環境行為衡量之題項 80
表3-7-1 目的地吸引力問卷項目分析(續) 88
表3-7-2 滿意度問卷項目分析(續) 89
表3-7-3 地方依附問卷項目分析(續) 90
表3-7-4 負責任環境行為問卷項目分析(續) 91
表3-7-5 目的地吸引力之驗證性因素分析 93
表3-7-6 滿意度之驗證性因素分析(續) 93
表3-7-7 地方依附之驗證性因素分析(續) 94
表3-7-8 負責任環境行為之驗證性因素分析(續) 94
表3-7-9 變項與構面之平均數、標準差與相關係數 95
表4-1-1 樣本人口統計變項分析 97
表 4-2-1 目的地吸引力構面與題項平均數與標準差 100
表4-2-2 滿意度構面與題項平均數與標準差 101
表4-2-3 地方依附構面與題項平均數與標準差 102
表4-2-4 負責任環境行為構面與題項平均數與標準差 103
表4-3-1 研究模式適配度 107
表4-3-2 潛在變數對觀察變數之標準化參數估計值 108
表4-3-3 目的地吸引力與負責任環境行為關係模式配適表 111
表4-3-4 目的地吸引力、滿意度與負責任環境行為之中介模式 113
表4-3-5 目的地吸引力、地方依附與負責任環境行為之中介 114
表4-3-6 滿意度、地方依附與負責任環境行為之中介模式配適表 116
表4-4-1 滿意度與地方依附之中介效果分析 120
參考文獻
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