臺灣博碩士論文加值系統

隨著國際環保概念的興起，「綠色產品」、「綠色行銷」等環保意識及觀念逐漸在人們的自我覺醒中蔓延開來，許多企業也因此採取環保概念與綠色產品作為其行銷主軸來廣泛推廣，然而，有些企業所發出的綠色訊息卻不是完全正確的(Makower, 2009)。本研究之目的為探討綠色消費者購買意願是否因綠色品牌形象與綠色信任之關係進而對綠色消費者購買意願有影響。本研究對消費者以發放問卷方式收集量化資料，研究樣本以大台北地區以隨機抽樣方式選取賣場，再以便利抽樣方式對至賣場消費之消費者於購物結束時進行調查。再經由SPSS統計軟體分析，並採用敘述性統計分析、信度分析、皮爾森相關係數分析來探討綠色品牌形象、綠色信任與綠色購買意願之間的關係，本研究總共發放350份問卷，有效回收問卷為299份，有效的回收率約為85.4%。結果發現，若企業擁有正面的綠色品牌形象的確會正向影響消費者的綠色信任再進一步的影響消費者的綠色購買意願。

This study on the consumer to disseminate the questionnaire to collect quantitative data through SPSS statistical software analysis for household appliances (such as: re-frigerators, air conditioners, washing machines) and other government-approved envi-ronmental protection and energy saving mark products, explore the green brand image , the relationship between green credentials, and green purchase intention and found that, if the company has a positive green brand image will indeed be a positive influence consumers 'green credentials further affect consumers' green purchase intention.

中文摘要　．．．．．．．．．．．．．．．．．．．．． iii
英文摘要　．．．．．．．．．．．．．．．．．．．．． iv
誌謝辭　　．．．．．．．．．．．．．．．．．．．．． v
內容目錄　．．．．．．．．．．．．．．．．．．．．． vi
表目錄　　．．．．．．．．．．．．．．．．．．．．． viii
圖目錄　　．．．．．．．．．．．．．．．．．．．．． ix
第一章　　緒論．．．．．．．．．．．．．．．．．．． 1
　　第一節　　研究背景．．．．．．．．．．．．．．． 1
　　第二節　　研究問題與目的．．．．．．．．．．．． 3
第三節 研究架構．．．．．．．．．．．．．．． 5
第二章　　文獻探討．．．．．．．．．．．．．．．．． 7
　　第一節　　綠色產品．．．．．．．．．．．．．．． 7
　　第二節　　綠色品牌形象．．．．．．．．．．．．． 　9
第三節 綠色信任．．．．．．．．．．．．．．． 13
　　第四節　 綠色購買意願．．．．．．．．．．．．． 16
第三章 研究方法．．．．．．．．．．．．．．．．． 20
　　第一節　　研究架構與假設．．．．．．．．．．．． 20
　　第二節　　變數之操作性定義與衡量．．．．．．．． 23
第三節 控制變數．．．．．．．．．．．．．．． 25
第四節 研究樣本與資料蒐集．．．．．．．．．． 26
第五節 資料分析方法．．．．．．．．．．．．． 27
第四章 資料分析．．．．．．．．．．．．．．．．． 31
第一節 基本資料分析．．．．．．．．．．．．． 31
第二節 信度分析．．．．．．．．．．．．．．． 34
第三節 相關分析．．．．．．．．．．．．．．． 37
第四節 研究假設之驗證結果．．．．．．．．．． 38
第五章 結論與建議．．．．．．．．．．．．．．．． 43
第一節 結論．．．．．．．．．．．．．．．．． 43
第二節 建議．．．．．．．．．．．．．．．．． 45
參考文獻　．．．．．．．．．．．．．．．．．．．．． 48
附錄　　研究問卷．．．．．．．．．．．．．．．．．． 65

表 4-1 有效樣本之基本資料分佈統計表．．．．．．．．．． 33
表 4-2 綠色品牌形象之信度分析．．．．．．．．．．．．． 35
表 4-3 綠色信任之信度分析．．．．．．．．．．．．．． 36
表 4-4 綠色購買意願之信度分析．．．．．．．．．．．． 37
表 4-5 Pearson 績差相關係數矩陣表．．．．．．．．．．． 38
表 4-6 綠色品牌形象與綠色購買意願之層級迴歸分析．．． 39
表 4-7 綠色品牌形象與綠色信任之層級回歸分析．．．．． 40
表 4-8 綠色信任與綠色購買意願之層級迴歸分析．．．．． 41
表 4-9 綠色品牌形象、綠色信任與綠色購買意願之迴歸分析 42
表 5-1 假設檢定結果彙總表．．．．．．．．．．．．．．． 43

圖1-1 研究架構圖．．．．．．．．．．．．．．．．．．．．．． 6
圖2-2 Keller品牌知識圖．．．．．．．．．．．．．．．．．．．10

一、中文部分
于健，陳姿璇(2011)，產品綠色屬性與綠色形象對消費者購買意願之研究－以油電混合車為例，環境管理研究期刊，12(1)，68-84。
于寧、賴明伸(2005)，綠色消費的國際發展趨勢，科學發展期刊，387(5)，20-25。
王傳勝(2010)，生態知識、生態情感、生態意圖對綠色消費行為之影響-以綠色產品風險知覺為干擾變項，中國文化大學國際企業管理研究所未出版之碩士論文。
吳立敏(2008)，品牌形象、知覺品質、品牌忠誠度與再購買意願關係之研究－以中式加工肉品業為例，崑山科技大學企業管理研究所未出版之碩士論文。
吳佳蓉(2007)，生活型態與綠色消費意願之研究-以環境知覺與環境知識為干擾變項，中國文化大學國際企業管理研究所未出版之碩士論文。
呂正成(1993)，綠色消費者之消費行為研究—以主婦聯盟會員為例，台灣大學未出版之碩士論文。
李城忠，何正朋(2007)，整合行銷傳播對提升消費者購買意願之研究－以裕隆通用汽車為例，運動事業管理學術研討會論文集，6(3)，33-36。
沈佩鈴(2004)，廣告訴求、品牌信任與購買意願 因果關連性之研究 －以行動電話產業為例，銘傳大學管理科學研究所未出版之碩士論文。
林南宏，王文正，邱聖媛，鍾怡君(2007)，產品知識及品牌形象對購買意願的影響－產品類別的干擾效果，行銷評論季刊，4(4)，481-504。
Foxall, G., Goldsmith, R. and Brown, S. (2004)，Consumer Psychology for Marketing，(姜定宇、虞邦祥、陳至芸譯)，新加坡：亞洲湯姆生國際，25-36，(原文於2005年出版)。
胡小軍，周劍，張希良(2008)，環保節能汽車支付意願影響因素研究，消費經濟期刊，24(4)，25-35。
胡欣慧，何玉珍(2008)，消費者對量販店自有品牌食品購買意願之研究，餐旅暨家政學刊，5(3)，273-293。
柴松林(2001)，綠色消費主義，環保標章簡訊，(25)，4-5。
秦明賢(2010)，口碑傳播、訊息信任對綠色消費意願影響之研究，中國文化大學國際企業管理研究所未出版之碩士論文。
陳君玲(2010)，企業知覺、環境知覺、產品知覺與綠色消費意願之研究－以產品風險知覺為干擾變項，中國文化大學國際企業管理研究所未出版之碩士論文。
陳金蘭(2005)，廚餘回收再利用方案之研究，大葉大學環境工程學系未出版之碩士論文。
陳俊宇(2009)，宗教性、利他性與主觀規範對於綠色產品購買意願之影響，台灣大學國際企業學研究所未出版之碩士論文。
陳澤義，葉香麟(2007)，品牌形象、品牌關係與知覺品質關係之研究—以美白化妝品品牌為例，吳經濟商學學報，58(1)，1-30。
黃俊英(1994)，有環保概念的綠色行銷，卓越期刊，5(2)，147-149。
黃俊義，潘龍瑞，林玉凡(2008)，綠色品牌定位與綠色購買意願之實證研究：以綠色品牌態度為中介變數，行銷評論季刊，5(3)，371-408。
黃義俊(2003)，環保導向的價值觀與企業的綠色管理關係之實證研究，行銷評論季刊，3(2)，305-326。
楊緒永(2009)，品牌形象、知覺價值、口碑、產品知識與購買意願之研究－以手機為例，南華大學企業管理系管理科學未出版之碩博士班碩士論文。
葉松剛(2009)，家用清潔劑毒嗎?，台北：華泰書局，11-25。
劉家瑋(2011)，消費者綠色產品信任度之研究，逢甲大學國際貿易所未出版之碩士論文。
蔡汶靜，黃嘉彥(2009)，消費者對綠色行銷之反應與購買行為之研究，勤益科技大學管理學術研討會。
鄭舜華(2010)，同儕壓力對綠色消費意願影響之研究-以來源國形象為干擾變數，中國文化大學國際企業管理研究所未出版之碩士論文。
蕭伊君(2010)，來源國形象、企業形象對購買意願之影響－以綠色產品、產品涉入程度為調節作用，東華大學國際企業學系碩士論文。
戴坤輝(2001)，轉換型領導、交易型領導、信任、工作滿足及組織承諾之關聯性研究-組織自尊的干擾效果，國防管理學院資源管理研究所未出版之碩士論文
二、英文部分
Aaker, D. A. (1991). Managing brand equity. New York: The Free Press.
Aaker, D. A. (1996). Building strong brand. Journal of Marketing, 52, 2-22.
Adcock, D. (2000). Marketing strategies for competitive advantage. New York: Wiley, 132.
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. New Jersey: Prentice Hall.
Ambler, T. (1997). How much of brand equity is explained by trust. Management Decision, 35(4), 283-292.
Anthony, S., Lin, Z., & Xu, B. (2006). Determinants of escrow service adoption in consumer-to-consumer online auction market: An experimental study. Decision Support Systems Review, 42(3), 189-199.
Arjun, C., & Morris, B. H. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65, 81-93.
Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality Social Psychology, 51(6), 1173-1182.
Bech, L. T. (1996). Danish consumers' attitudes to the functional and environmental characteristics of food packaging. Journal of Consumer Policy, 19, 339-363.
Benito, G. C., Noya, F. J., & Paniagua, A. (1999). Actitudesy comportamientos hacia el medioambiente en españa. Madrid: Centro de Investigaciones Sociológicas.
Bergin-seers, S., & Mair, J. (2009). Emerging green tourists in Australia: Their behaviours & attitudes. Tourism & Hospitality Research, 9(2), 109-119.
Bhat, S., & Reddy, S. (1998). Symbolic and functional positioning of brands. Journal of Consumer Marketing, 15(1), 32-44.
Biel, A. L. (1992). How brand image drives brand equity. Journal of Advertising Research, 32(6), 6 -12.
Biel, A. L. (1993). How brand image drives brand equity. Journal of Advertising Research, 32(6), 8.
Chan, Y. K. (2001). Determinants of chinese consumers' green purchase behavior. Psychology & Marketing, 18(4), 389.
Chan, Y. K. (2004). Consumer responses to environmental advertising in China. Marketing Intelligence and Planning, 22(4), 427.
Chan, Y. K., & Lau, B. Y. (2000). Antecedents of green purchases: A survey in China. The Journal of Consumer Marketing, 17(4), 3.
Chan, Y. K., & Lau, B. Y. (2001). Explaining green purchasing behavior: A cross-cultural study on American and Chinese consumers. Journal of International Consumer Marketing, 14(2-3), 9.
Chen (2009). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93, 307-319.
Coddington, W. (1993). Environmental marketing: Positive strategies for reading the green consumer. New York: McGraw Hill.
Cretu, A. E., & R. J. Brodie (2007). The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective. Industrial Marketing Management, 36(2), 230-240.
Dobni, D., & V. A. Zeithaml (1990). In search of brand image: A foundation analysis. In Advancesin Consumer Research, 17(1), 110-119.
Dodds, B. W., Monroe, K. B., & Grewal, D. (1991). Effects of price, brands and store information on buyers’ product evaluation. Journal of Marketing Research, 28, 307-319.
Dodds, B. W., Monroe, K. B., & Grewal, D. (1994). Effects of price, brand, and store informationon buyers’ product evaluation. Journal of Marketing Research, 28(5), 307-319.
D'Souza, C. (2004). Eco-label programmes: A stakeholder (consumer) perspective. Corporate Communications, 9, 179-188.
D'Souza, C., Taghian, M., & Khosla. R. (2007). Examination of environmental beliefs & its impact on the influence of price, quality & demographic characteristics with respect to green purchase intention. Journal of Targeting, Measurement & Analysis for Marketing, 15(2), 69-78.
D'Souza, C., Taghian, M., Lamb, P., & Peretiatkos, R. (2006). Green products and corporate strategy: an empirical investigation. Society and Business Review, 1(2), 144.
Eagly, A. H., & Kulesa, P., (1997). Attitudes, attitude structure, and resistance to change. Journal of International Consumer Marketing, 5(3), 122-153.
Ebreo, A., Hershey, I., & Vining, I. (1999). Reducing solid want linking recycling to environmentally responsible consumerism. The Journal of Social Psychology, 31(1), 207-235.
Elena, D. B., (2004). Applicability of a brand trust scale across product categories european. Journal of Marketing, 38(6), 573-592.
Engel, J. E., Blackwell, R. D., & Miniard, P. W. (1993). Consumer Behavior (7th ed.) .Chicago: Dryden Press.
Engel, J. E., Blackwell, R. D., & Miniardc, P. W. (1990). Consumer Behavior. Chicago: Dryden Press.
Engel, J. F., & Blackwell, R. D. (1984). Consumer Behavior. Chicago: Dryden Press.
Fishbein, M. & Ajzen, I. (1975). Belief Attitude Intention and Behavior: An Introduction to Theory and Research, Mass: Addison-Wesley.
Fishbein, M. (1963). An investigation of the relationships between beliefs about an object and the attitude toward that Object. Human Relations, 9(3), 233-240.
Fukuda, Y., Pecht, M. G., Fukuda, K., & Fukuda, S. (2003). Lead-free soldering irt the Japanese electronics industry. IEEE Transac-tions on Components and Packagïng Technologïes, 26(3),616-624.
Garbarino, E., & Johnson, M. S. (1999). The different roles of satisfaction ,trust, and commitment in customer relationships. Journal of Marketing, 63(2), 70-87.
Golembiewski, R. T., & McConkie, M. (1975). The centrality of interpersonal trust in group processes. New York: Wiley, 131-185.
Grewal, D., Monroe, K. B., & Krishnan, R. (1998). The effects of price-comparison advertising on buyers, perceptions of acquisition. Journal of Retailing, 74(4), 325-333.
Grewal, D., Julie, B., & Norm B. (1998). The effect of store name, brand name and price discounts on consumers’ evaluations and purchase intentions. Journal of Retailing, 74(3), 331-352.
Guielford, J. P. (1965). Fundamental statistics in psychology and education (4th ed.). New York: McGraw-Hill.
Henion, K. E., & Kinnear, T. C. (1976). Ecological Marketing. Chicago: American Marketing Association.
Hines, J. M., Hungerford , H. R., & Tomera, A. N. (1987). Analysis and synthesis of research on responsible environmental be-havior: A meta-analysis. Journal of Environmental Education, 18(2), 1-8.
Hsieh, M. H., Pan, S. L., & Setiono, R. (2004). Product, corporate, and country-image dimensions and purchase behavior：A mul-ticountry analysis. Journal of the Academy of Marketing Science, 32(3), 251-270.
Kalafatis, S. P., & Pollard, M. (1999). Green marketing and ajzen’s theory of planned behaviour: A Cross-Market Examination. Journal of Consumer Marketing, 16, 441-460.
Kamins, M. A., & Marks, L. J. (1991). The perception of kosher as a third party certification claim in advertising for familiar and unfamiliar brands. Journal of the Academy of Marketing Science, 19(3), 177-185.
Kates, R. W. (2000). Population and consumption. Environment, 42(3), 10-19.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer- based brand equity. Journal of Marketing, 57, 1-22.
Keller, K. L. (2001). Building customer-based brand equity (cover story). Marketing Management, 10(2),14-19.
Kotler, P. (2000) Marketing Management (10th ed.). New Jersey: Prentice-Hall.
Kotler, P., & Armstrong, G. (1991). Principles of Marketing (5th ed.). New Jersey: Prentice-Hall.
Laroche, M., Bergeron, J., & Barbaro-Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. The Journal of Consumer Marketing, 18(6), 503-520.
Laroche, M., Kim, C., & Zhou, L. (1996). Brand familiarity and confidence as determinants of purchase intention: An Empirical Test in a Multiple Brand Context. Journal of Business Research, 37(2), 115-120.
Li, L.Y. (1997). Effect of collectivist orientation and ecological attitude on actual environmental commitment: The moderating role of consumer demographics and product involvement. Journal of International Consumer Marketing, 9(4), 31-53.
Liebermann, Y., & Flint-Goor, A. (1996). Message strategy by prod-uct-class type: A matching model. International Journal of Marketing Research, 13, 237-249.
Magid, J. M., Anthony, D., & Dena, S. (2006). Quantifying brand image: Empirical evidence of trademark dilution. American Business Law Journal, 43(1), 1-42.
Makower, J. (2009). Strategies for Green Economy-Opportunities and Challenges in the New World of Business (2nd ed.). McGraw Hill Companies Inc.
Mehta, A. (1999). Using self-concept to assess advertising effectiveness. Journal of Advertising Research, 39(1), 81-89.
Menon, A., & Menon, A. (1997). Enviropreneurial marketing strategy: The emergency of corporate environmentalism as market strategy. Journal of Marketing, 61, 51-57.
Michell, P., Reast, J., & Lynch, J. (1998). Exploring the foundations of trust. Journal of Marketing management, 14, 159-172.
Moorman, C., Deshpande, R., & Zaltman, G. (1993). Factors effecting trust in market research relationships. Journal of Marketing, 57(1), 81-101.
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58, 20-38.
Morgan, R. M., & Hunt, S. (1994). Relationship-based competitive advantage. Journal of Business Research, 46, 281-290.
Morwitz, V. G., & Schmittlein, D. (1992). Using segmentation to im-prove sales forecasts based on purchase intent: Which intenders actually buy. Journal of Marketing Research, 25(4), 391-405
Mostafa, M. M. (2007). A hierarchical analysis of the green consciousness of the Egyptian consume. Psychology and Marketing, London, 24(5), 445.
Ottman, J. A., & Creasey, J. (1998). Green marketing: Opportunity for innovation. Lincolnwood, Illinois: NTC Business Books.
Padgett, D., & Allen, D. (1997). Communicating experiences: A Narrative approach to creating.
Park, C. W., Joworski, B. J., & MachInnis, D. J. (1986). Strategic brand concept image management. Journal of Marketing, 50(4), 135-145.
Patrick, H., Ibáñez, V. A., & Sainz, F. J. F. (2005). Green branding effects on attitude: Functional versus emotional positioning strategies. Marketing Intelligence and Planning, 23(1), 9-30.
Pearce, D., Barbier, E., & Markandya, A. (1990). Sustainable Development: Economics and Environment in the third World. England: Edward Elgar Publishing Limited.
Peattie, K. (1992). Green Marketing. London: Pitman.
Peattie, K. (1995). Environmental Marketing Management. London: Pitman.
Peattie, K. (2001a). Towards sustainability: The third age of green marketing. The Marketing Review, 2, 129-146.
Peattie, K. (2001b). Golden goose or wild goose? The hunt for the green consumer. Business Strategy and the Environment, 10, 187-199.
Peattie, K., & Naish, J. (2008). Enough. London: Hodder.
Peattie, K., & Peattie, S. (2009). Social marketing: A pathway to consumer reduction?. Journal of Business Research, 62, 260-268;
Porter, E. M., & Kramer, R. M. (2006). Strategy and society: The link between competitive advantage and corporate social responsibility and environmental management. Harvard Business Review, 84(12), 78-92.
Richardson, P. S., Dick, A. S., & Jain, A. K. (1994). Extrinsic and extrinsic cue effect on perceptions of store brand quality. Journal of Marketing Research, 58(4), 28-36.
Richardson, P.S., Jain, A.K., & Dick,A. (1996). Household store brand proneness: A framework. Journal of Retailing, 72(2), 159-185.
Richardson, Paul S., Alan S. D., & Arun K. J. (1994). Extrinsic and extrinsic cue effect on perceptions of store brand quality. Journal of Marketing Research, 58(4), 28-36.
Romaniuk, J., & Sharp, B. (2003). Measuring brand perceptions: Testing quantity and quality. Journal of Targeting, Measurement and Analysis for Marketing, 11(3), 218-229.
Rousseau, D. M., Sitkin, B. S., Burt, R. S., & Camerer C. (1998). Not so different after all: A cross-disicipline view of trust. The Academy of Management Review, 23(3), 393-404.
Schiffman, L. G., & Kanuk, L. L. (2000). Consumer behavior (7th ed.) . New Jersey: Prentice Hall.
Shrum, L. J., McCarty, J. A., & Lowrey T. M. (1995). Buyer charac-teristics of the green consumer and their implication for advertising strategy. Journal of Advertising, 24(2), 71-82.
Signitzer, B., & Prexl, A. (2008). Corporate sustainability communications: Aspects of theory and professionalization. Journal of Public Relations Research, 20(1), 1-19.
Shingh, J., & Sirdeshmukh, D. (2000). Agency and trust mechanisms in consumer satisfaction and loyalty judgments. Journal of the Academy of Marketing Science, 28(1), 150-167.
Sitkin, S. B., & Roth, N. L. (1993). Explaining the limited effect of legalistic remedies for trust or distrust. Organisational Science, 4(2), 367-392.
Soonthonsmai, V. (2001). Predicting intention and behavior to pur-chase environmentally sound or green products among Thai consumers: An application of the theory of reasoned action. Unpublished doctoral dissertation, University of Nova Southeastern, Columbia, 35-45.
Straughan, R. D., & Roberts, J. A. (1999). Environmental segmenta-tion alternatives: A look at green consumer behaviour in the new millennium. Journal of Consumer Marketing, 16(6), 558-575.
Swan, J. E., Trawick, I. F., Rink, D. R. & Roberts, J. J. (1988). Measuring Dimensions of Purchaser Trust of Industrial Salespeople. Journal of Personal Selling and Sales Management, 8(1), 1-9.
Taylor, S. & Todd, P.(1995). Understanding household garbage reduction behavior: A test of an integrated model. Journal of Public Policy and Marketing, 14, 192-204.
Thaler, R. (1985). Mental accounting and consumer choice, marketing science. Linthicum: Summer, 4(3), 199-214.
The Roper Organization. (1990). The environment: Public attitude and behavior. New York.
Vining, J., & Ebreo, A. (1990). What makes a recycler? A compari-son of recyclers and nonrecyclers. Environment and Behavior, 22(1), 55-73.
Walters, K. (2006). Certified green. Business Review Weekly, 16(3), 199-221.
Xiang, R. E., & Chen, Y. U. (2003). The problems of trust. Journal of Guangzhou University, 2(5), 92-96.
Zeithaml, V. A. (1988). Consumer Perceptions of Price. Quality and Value: A Means-End Model.
Zucker, L. G. (1986). Production of trust: Institutional sources of economic structure, In Staw, B. W., & Cummings L. L. (Eds). Greenwich, 10(PP. 1840-1920). Connecticut: JAI Press.
三、網路
環保署永續發展室的國際環保動態資訊計畫[線上資料]，來源：http://www.endseurope.com/22022?referrer=new，[2009/08/31]。
環保署永續發展室的國際環保動態資訊計畫[線上資料]，來源：http://www.env.go.jp/press/press.php?serial=11497，[2009/08/25]。
環保署永續發展室的國際環保動態資訊計畫[線上資料]，來源：http://www.ens-newswire.com/ens/aug2009/2009-08-31-02.asp，[2009/08/31]。
環保署永續發展室的國際環保動態資訊計畫[線上資料]，來源：http://www.endseurope.com/21977，[2009/08/18]。
環保署永續發展室的國際環保動態資訊計畫[線上資料]，來源： http://www.env.go.jp/press/press.php?serial=11465，[2009/08/17]。
環保署永續發展室的國際環保動態資訊計畫[線上資料]，來源：http://www.energyefficiencynews.com/i/2369/，[2009/09/03]。