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The experiencing value of visitors for world heritage tours was studied. The recreational market has grown exponentially in Taiwan. Believing in that thousands of miles traveled are better than thousands of books read, there are wide ranges of selections on the popular sight-seeing spots around the world to one’s amazement; for example, “Great Pyramids” and the “Temple of Abu Simbel” located in Egypt, which is one of the World Heritage in the northern Africa, to be allured by people who are in-depth travelers, prefer to have seen once personally than only by hearing in hundred times, and would like to personally go to the places for witnessing the intricacies as well as revealing their mysterious covers.
Field survey was conducted in Egypt, with depth interviews on the tourists who actually make visits to the research locations, to make analysis on the correlations between experiencing values and leisure and recreation. Hopefully, the purpose will be beneficial to travelers for them to analyze their own values on travelling, instead to make travelling consumptions by bandwagon effects, and at the same time, to bring attention on the related units for emphasis on tourist experiencing, in order to pour into the leisure travelling with more diverse as well as abundant vivacity.
For the experiencing value of efficiency, although the reactions seen from the practical sides such as finance, time and sensual feelings are the shortcut to find out most quickly on “efficiency”, what the tourists would like to achieve not only just the exchange of money for a quick experiencing, but during the process of in-person visit, either if to encounter good or bad circumstances, or if to gain tangible or intangible rewards, there are also incorporations between how one’s body senses and how one actually feels inside. For the experiencing value of aesthetics, to produce experiencing of inward emotions from the actual environment and generation of ambience, allowing one to have innermost understandings due of personal sentiments and opinions, able to reflect on one’s attitudes and performances later in life, sometime to show one’s emotions out of reflex, or even to be reinforced dominantly on the way of how one gets along with others. For the experiencing value of excellence, both excellent expertise in leadership and reinforcement on the social potential of individual, can all strengthen social superiority on the interactions with people. Finally, on the aspect of escaping from reality, for example, relief of work pressures, diversion from ordinary schedules both routine and mechanical, enhancement of knowledge and enjoyment of amusements, and recharging once again from the living inspirations.
Thus, the experiencing values of the four major constructs are not divided in separation, instead to be beneficiary connection of complement among one another.
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