臺灣博碩士論文加值系統

在國際間互動頻繁且網際網路興盛的世代，網路外部性商品在國際貿易上之動態，已是持續受到關注的焦點。本文探討生產網路外部性產品之跨國廠商，如何從出口與直接投資中，選取最有利的進入模式，並探討地主國政府會如何利用關稅使跨國廠商選擇其所希望的模式。本研究結果發現，在跨國廠商與本國政府間之互動中，跨國廠商技術優勢將是影響選擇進入模式的主要關鍵，而網路效果大小也將對技術優勢產生一定互補的影響。

第一章 前言 1
第二章 模型設定 6
第三章 價格競爭均衡 10
第一節 外國廠商選擇出口方式 10
第二節 外國廠商選擇直接投資方式 16
第四章 最適市場進入模式 21
第一節 網路外部性效果相對商品偏好效果較小 21
第二節 網路外部性效果與商品偏好效果相等 24
第三節 網路外部性效果相對商品偏好效果較大 25
第五章 本國福利與市場進入模式 29
第六章 結論 40
參考文獻 42

一、中文文獻
王光正、蔡明芳、邱俊榮 (2008)，「網路外部性、商譽與市場失靈」，人文及社會科學集刊，第20卷2期，173-203
王智賢、黃志維、陳恭平 (2005)，「開放原始碼下的價格與品質競爭」，經濟論文叢刊，第33卷2期，115-147。
白檸瑤(2009)，《跨國企業參進模式之研究－出口、直接投資與授權的選擇》，國立中央大學產業經濟研究所，碩士論文。
余家銘 (1999)，「網路效果與標準化的三個議題」，國立台北大學經濟研究所，碩士論文。
余家銘、周建富 (2001)，「網路效果、網路規模與技術競爭」，台灣經濟學會年會論文集，219-237。
洪廣朋 (1997)，「網路外部性下雙佔廠商之技術標準選擂與產品相容性決策之研究」，國立台灣大學商學研究所，碩士論文。
陳宏易、林虹妤、邱俊榮 (2006)，「網路外部性與進口貿易政策的效果」，經濟論文，第34卷2期，161-190。
陳建成 (2001)，「相容性、技術開放、與廠商競爭」，淡江大學產業經濟研究所，碩士論文。
黃春銘 (2002)，《網路外部性下之最適貿易政策》，國立政治大學國際貿易學研究所，碩士論文。
蔡宜臻、邱俊榮 (2009)，「跨國廠商的進入模式－直接投資、出口與授權決策」，經濟論文，第 37 卷 1 期，1-26。
二、英文文獻
Belderbos, R. and L. Sleuwaegen (1998), “Tariff Jumping FDI and Export Substitution: Japanese Electronic Firms in Europe,” International Journal of Industrial Organization, 16, 601-638.
Campa, J., S. Donnenfeld and S. Weber (1998), “Market Structure and Foreign Direct Investment,” Review of International Economics, 6(3), 361-380.
Chou, C. F. and O. Shy (1990), “Network Effect without Network Externalities,” International Journal of Industrial Organization, 8, 259-270.
Chou, C. F. and O. Shy (1993), “Partial Compatibility and Supporting Services,” Economics Letters, 41, 193-197
Chou, C. H. and D. Wu (2002), “Compatibility Choice and Network Product Market,” Taiwan Economic Review, 30, 229-245.
Dixit, A. (1984), “International Trade Policy for Oligopolistic Industries,” Economic Journal, 94, 1-16.
Economides, N. (1996), “Network Externalities, Complementarities, and Invitations for Enter,” European Journal of Political Economy, 12, 211-232
Eicher, T. and J. W. Kang (2003), “Trade, Foreign Direct Investment or Acquisition: Optimal Entry Modes for Multinationals,” Journal of Development Economics, 77, 207-228.
Ethier, W. J. (1986), “The Multinational Firm,” Quarterly Journal of Economics, 80, 805-833
Farrell, J. and G. Saloner (1986), “Standardization and Variety,” Economics Letters, 20, 71-74.
Gandal, N. and O. Shy (2001), “Standardization Policy and International Trade,” Journal of International Economics, 53, 363–383.
Harris, R. and N. Schmitt (2000), “Strategic Export Policy with Foreign Direct Investment and Import Substitution,” Journal of Development Economics, 62, 85-104.
Horstmann, I. and J. R. Markusen (1987), “Strategic Investment and the Development of Multinationals,” International Economic Review, 28, 109-121.
Horstmann, I. and J. R. Markusen (1992), “Endogenous Market Structures in International Trade,” Journal of International Economics, 10, 361-368.
Katz, M. L. and C. Shapiro (1985), “Network Externalities, Competition, and Compatibility,” American Economic Review, 75, 424-440.
Katz, M. L. and C. Shapiro (1986), “Technology Adoption in the Presence of Network Externalities,” Journal of Political Economy, 94, 822-841.
Matutes, C. and P. Regibeau (1988), “Mix and Match: Product Compatibility without Network Externalities,” Rand Journal of Economics, 19, 221–234.
Matutes, C. and P. Regibeau (1996), “A Selective Review of the Economics of Standardization, Entry Deterrence, Technological Progress and International Competition,” European Journal of Political Economy, 12, 183–209.
Motta, M. (1992), “Multinational Firms and the Tariff-Jumping Argument,” European Economic Review, 36, 1557-1571.
Motta, M., J. F. Thisse and A. Cabrales (1997), “On the Persistence of Leadership and Leapfrogging in International Trade,” International Economic Review, 38, 809-824
Qiu, L. D. and Z. Tao (1999), “Export, Foreign Direct Investment, and Local Content Requirement,” Journal of Development Economics, 66, 101-125.
Rob, R. and N. Vettas (2003), “Foreign Direct Investment and Exports with Growing Demand,” Review of Economic Studies, 69, 1-20.
Rohlfs, J. (1974), “A Theory of Interdependent Demand for a Communications Service,” Bell Journal of Economics, 5, 16-37.
Rowthorn, R. E. (1992), “Intra-industry Trade and Investment under Oligopoly: The Role of Market Size,” Economic Journal, 412, 402-414.
Smith, A. (1987), “Strategic Investment, Multinational Corporations and Trade Policy,” European Economic Review, 31, 89-96.
Stähler, F. (2006), “Market Entry and Foreign Direct Investment,” International Journal of Industrial Organization, 24, 335-347.
Yang, Y. N. and B. B. Christopher (2002), “Nonconcave, Nonmonotonic Network Externalities,” Taipei Economic Inquiry, 38(1), 1-22