一、英文文獻
1.Adams , J. S. (1963).Toward An Understanding of inequity. Journal of Abnormal and Social Psychology.
2.Ahmed, P. K. & Rafiq, M. (2003)hCommentary Internal Marketing Issues and Challenges, European Journal of Marketing.
3.Al-Alawi A. I., (2005). Motivating factors on information technology employees in Bahrain hotel industry. Issues in Information Systems.
4.Alderfer, C. P. (1969). “An Empirical Test of a New Theory of HumanNeeds”. Organizational
5.Allen, S. B. (1999), Life and Health Insurance Marketing, 2nd edition, LOMA.
6.Ames, C. (1992). Classrooms: Goals, structures, and student motivation. Journal of Educational Psychology.
7.Bak, C. A., Vogt, L. H., George, W. R. & Greemtree, I. R. (1994), Management by Team: An Innovative Tool for Running a Service Organization through Internal Marketing, Journal of Services Marketing.
8.Beehr,T.A.(1996).Basic Organization Psychology. Boston:Allyn & Bacon
9.Behavior and Human Performance.
10.Behrman, Douglas N. and William D. Perreault,Jr. (1982). “Measuring the Performance of Industrial Salespersons”, Journal of Business Research.
11.Berry, L. L. & Parasuraman, A. (1991), MarketingServices:Competing ThroughQuality, New York: The Free Press.
12.Berry, L. L.(1980), Services Marketing Is Different. Business.
13.Berry, L.L. (1981), The employee as customer. Journal of Retail Banking.
14.Boekaerts, P. R. Pintrich, & M. Zeidner (Eds.), Handbook of self-regulation San Diego, CA: Academic Press.
15.Borman, W. C. & Motowidlo, S. J. (1993), Expanding the Criterion Domain to Include Elements of Contextual Performance, in Schmitt, N. and W. C. Borman (Eds.), Personnel Selection in Organizations. San Francisco: Jossey-Bass.
16.Boyatzis, R. E. (1982), The Competence Manager: A Model for EffectivePerformance, New York: Johm Wiley & Sons Inc.
17.Brett, J. F., & VandeWalle, D. (1999). Goal orientation and goal content as predictors of performance in a training program. Journal of Applied Psychology.
18.Bunderson, J. S., & Sutcliffe, K. M. (2003). Management team learning orientation and business unit performance. Journal of Applied Psychology.
19.Button, S. B., Mathieu, J. E., & Zajac, D. M. (1996). Goal orientation in organizational research: A conceptual and empirical foundation. Organizational Behavior and Human Decision Processes.
20.Button, S. B., Mathieu, J. E., & Zajac, D. M. 1996. Goal orientation in organizational research: A conceptual and empirical foundation. Organizational Behavior and Human Decision Processes.
21.Cahill, D. J. (1996), InternalMarketing: YourCompany.sNextStage ofGrowth, Binghamton, N,Y.and London:Haworth Press.
22.Campball, J., Dunnette, M. D., Lawler, E. E., Ⅲ & Weick, K. R., (1970). Managerial Behavior, Performance and Effectiveness, McGraw-Hill, New York.
23.Campbell, D.J. (1990), Modeling the Performance Predication Problem in Industrial and Organization Psychology, CA:Consulting Psychologists Press.
24.Campbell, J. P. (1990). Modeling the performance prediction problem in industrial and organizational psychology, In M.D. Dunnette &; L.M. Hough (Eds.). Handbook of Industrial and Organizational Psychology, Palo Alto, CA: Consulting Psychologists Press.
25.Cascio, W. F. (1991). Costing human resources: The financial impact of behavior in organizations, 3rded. Boston, MA: Kent.
26.Conduit, J. & Mavondo, F.T. (2001), How Critical is Internal Customer Orientation to Market Orientation, Journal of Business Research, Vol.51(January).
27.Cooper, Jack and Cronin, John J. (2000), ―Internal marketing: A competitive strategy for the long-term care industry‖, Journal of Business Research.
28.Dale S. Beach (1980) Personnel: The Management of People at Work, 4th edition, New York: Macmillon Publishing Co.
29.David King(1964) Training Within the Organization(Chicago:Educational Method,Inc.)
30.Davis, H. (1972), Human Behavior at Work:Organizational Behavior,5th ed., New York, New York:McGraw-Hill.
31.Dessler, 1992, Human resource management. New Jersey :Prentice-Hall,3. Farias, G., and Varma, A., 2000, Integrating job characteristics, sociotechnical systems and reengineering: Presenting a unified approach to work and organization design, Organization Development Journal.
32.DeVellis R. F.(1998). Scale Development: Theory and Applications. CA: Sage.
33.Dweck, C. S. (1986). Motivational processes affecting learning. American Psychologist.
34.Dweck, C. S., & Leggett, E. L. (1988). A social-cognitive approach to motivation and personality. Psychological Review.
35.Dweck, C., & Elliott, E. (1983). Achievement motivation. In E. Heatherington (Ed.), Handbook of child psychology: Socialization, personality, and social development. New York: Wiley.
36.Elliot, A. J. (1997). Integrating the “ classic” and “contemporary” approaches to achievement motivation: A hierarchical model of approach and avoidance achievement motivation. In M. L. Maehr & P. R. Pintrich (Eds.), Advances in motivation and achievement. Greenwich, CT: JAI Press.
37.Elliot, A. J., & Church, M. A. (1997). A hierarchical model of approach and avoidance achievement motivation. Journal of Personality and Social Psychology.
38.Elliot, A. J., Murayama, K., & Pekrun, R. (2011). A 3 × 2 achievement goal model. Journal of Educational Psychology.
39.Elliott, E. S., & Dweck, C. S. (1988). Goals: An approach to motivation and achievement. Journal of Personality and Social Psychology.
40.Ford, J. K., Smith, E. M., Weissbein, D. A., Gully, S. M., & Salas, E. 1998. elationships of goal orientation, metacognitive activity, and practice strategies with learning outcomes and transfer.Journal of Applied Psychology.
41.Gellerman, S.(1963), Motivation and Productivity, 3rd ed., New York:American Management Association.
42.George, W. R. (1977), ―The Retailing of Services-A Challenging Future‖, Journal of Retailing.
43.George, W. R. and Gronroo, C. (1989), Developing Customer-Conscious Employee at Every Level-Internal Marketing, in Handbook of Services Marketing, Carole A. Congram and Margaret L. Friedman, eds., AMACOM, New York.
44.Ghiselli, R. F., Joseph, M. L. L. & Billy, B., “Job Satistaction, Life Satisfaction, and Turnover Intent,” Cornell Quarterly.
45.Gilley & Eggland. (1989). Principles of Human Resources Development. San Francisco: Addison-Wesley.
46.Gomez-Mejia, L. R, Balkin, D. B., Cardy, R. L. & Dimick, D. E. (1995), ManagingHumanResources, Prentice-Hall Inc.
47.Gronroos, C. (1981), InternalMarketing-AnIntegralPartofMarketing Theory, In Donnelly, J. H. & George, W. E(.Eds.), Marketing of Services, American Marketing Association Proceedings Series.
48.Hall, D. T. & Goodale, J. G. (1986), HumanResourceManagement: Strategy,DesignandImplement, Scotland Foresmen Company.
49.HarvardReview, Vol.56(Jul. 6(Jul.
50.Herzberg, F., Mausner, B. & Snyderman, B. (1959), The Motivation to Work, New York:John Wiley Co.
51.Hoppock, R. (1935). Job satisfaction. New York: Harper and Brothers.
52.Janssen, O., & Van Yperen, N. W. 2004. Employees’ goal orientations, the quality of leader-member exchange, and the outcomes of job performance and job satisfaction. Academy of Management Journal.
53.Johnson, E. M. & Seymour, D. T. (1985), TheImpactofCrossSelling on the Selling on the Service Encounter in Retail Banking, In John A. Czepiel, Michael R. Solomon, and Carol Surprenant (Eds.),The Service Encounter :Managing Employee/Customer Interactionin Service Business, Lexington, MA: Lexington Books, pp. 225-239..
54.Johnson, Eugenhe M.; Scheuing, Ebehard E.; Gaida, Kathleen A. (1986), ProfitableService Marketing, Dow-Jones Irwin, Homewood, IL.
55.Joseph, W. B. (1996), Internal Marketing Builds Service Quality, MarketingReview.
56.Jucius, M. J. (1975). Personnel Management. Illinois: Irwin. International Journal of Service Industry Management, 6 (5), 53–71..
57.Kane, V. E. (1976). Process Capability Indices. Journal of Quality Technology.
58.Kotler, P. &Armstrong, G.,( 1991) Principles of Marketing, 5th ed., Englewood, N.j.:Prentice-Hall,.
59.Kotler, Philip (1972), "A Generic Concept of Marketing,‖ Journal of Marketing.
60.LIMRA, (1993). The High-Retention Agency, Hardford:Life Insurance Marketing and Research.
61.Locke, E. A. (1976), “The Nature and Causes of Job Satisfaction,” In M. C. Dunnette (Ed.), Handbook of Industrial and Organizational Psychology. Chicago: RandMcNally.
62.Lodahl, T. M. & Kejner, M. F. (1965), The Definition and Measurement of Job Involvement, Journal of Applied Psychology.
63.Lucas, G. H., Babakus, E. & Ingram, T. N.(1990). An empirical test of the job satisfaction-turnover relationship: Assessing the role of job performance for retail managers. Journal of the Academy of Marketing Science.
64.Maslow, A.H. (1954). Motivation and Personality, New York: Harper and Row.
65.McClelland, D. C. (1961). The Achieving Society. New York: Free Press.
66.McGehee, W. & Thayer, P. W., 1961, Training in Business and Industry, New York:Wiley.
67.Moreno & Mayer(1999). Cognitive principles of multimedia learning: The role of modality and contiguity. Journal of Educational Psychology.
68.Ngo, H. Y., D. Turban, C. M. Lau and S. U. Lui (1998), “Human Resource Practices and Firm Performance of Multinational Corporations: Influence of Country Origin,” The International Journal of Human Resource anagement.
69.Nicholls, J. G.(1984).Achievement motivation:Conceptions of ability,subjective experience, task choice, and performance. Psychological Review.
70.Parker, S. K. & Collins, C. G. (2010). Taking stock: Integrating and differentiating multiple proactive behaviors. Journal of Management
71.Philip Kotler. (2004), MarketingInsightsfromAtoZ, 台北:商周。
72.Piercy, N. & Morgan, N.(1991), Internal Narketing-The Missing Half of the Marketing Programe, LongRangePlanning.
73.Pintrich, P. R. (2000). An achievement goal theory perspective on issues in motivation terminology, theory, and research. Contemporary Educational Psychology.
74.Pintrich, P. R. (2000a). The role of goal orientation in self-regulated learning. In M.
75.Pintrich, P. R. (2000b). Mutiple goals, multiple pathways: The role of goal orientation in learning and achievement. Journal of Educational Psychology.
76.Porter, L. W. & Lawler, E. E.(1971), Managerial Attitudes & Performance, Homewood :Richard D, Irwin, Inc .
77.Porter, L. W. and Lawler, E. E.(1968) Managerial Attitudes and Performance.Homewood, Ill.: R. D. Irwin.
78.R.L.Mathis & G.H.Jackson(1979) personel:Contemporary Perspectives and Application,2edition,(New York:West Publishing Co.)
79.Robbins, S. P. (1982). Personnel, the Management of Human Resources. Englewood Cliffs, N.J.: Prentice-Hall.
80.Sasser, Earl W.,& Stephen, F. Arbeit(1976), Selling Jobs in the Service Sector, Business Horizons.
81.Schermerhorn, J.R.(1999).).horn, J.R.(1999)., Selling Jobs in the Service Sector,The Academy of Management Review.
82.Seashore, S.E. & Taber, T.D(1975), “Job Satisfaction Indicators and Their Correlations,” American Behavioral Scientist.
83.Shih,S., & Alexander,J.M(2000).Interacting effects of goal setting and self-or otherreferenced feedback on children’s development of self-efficacy and cognitive skill within the Taiwanese classroom.Journal of Educational Psychology.
84.Smith, P. C., Kendal, L. P., & Hulin, C. L. (1969). The measurement of satisfaction in work and retirement. Chicago: Rand-McNally.
85.Sujan, H., Weitz, B. A., & Kumar, N. 1994. Learning Orientation, Working Smart, and Effective Selling. Journal of Marketing.
86.Swiss Re., Bancassurance, Sigma, No(2002).
87.Taylor, F. W. (1911). Principles of Scientific Management. New York: Harper Brothers Publishing.
88.Thomas, D. R. E. (1978), Strategy is Different in Service Business,
89.VandeWalle, D. (1997). Development and validation of a work domain goal orientation instrument. Educational and Psychological Measurement.
90.VandeWalle, D. (2003). A goal orientation model of feedback-seeking behavior. Human Resource Management Review.
91.VandeWalle, D., & Cummings, L. L. 1997. A Test of the Influence of Goal Orientation on the Feedback Seeking Process. Journal of Marketing.
92.Vollmeyer, R.,Rheinberg, F.(2006).Motivational effects on self- regulated learning with different tasks.Educational Psychology Review.
93.Vroom, V.(1964), Work and Motivation, New York:John Wiley & Sons.
94.Weiss, D. J., Dawis, R. V., England, G.W., & Lofquist, L. H. (1967), “Manual for the Minnesota Satisfaction Questionnaire”, Minneapolis: The University of Minnesota Press.
95.Weiss, D. J., Dawis, R. V., England, G.W., & Lofquist, L. H. (1967), “Manual for the Minnesota Satisfaction Questionnaire”, Minneapolis: The University of Minnesota Press. Wexley, K.N. & Yukl, G.A.,(1977), Organization Behavior and Personnel Psychology. Homewood, III :Richard D. Irwin, .
96.Wexley, K. N., & Latham, G. P. (1981). Developing and training human resources in organizations, Glenview, Illinois: Scott, Foresman and Company.
二、中文文獻
(一) (書籍)
1.吳承恩(1993),組織行為學,華泰文化事業股份有限公司,臺北。
2.吳秉恩(1999)。分享式人力資源管理。翰蘆圖書出版有限公司
3.吳秉恩(2002)。管理學。翰蘆圖書出版社
4.吳秉恩(2007)。人力資源管理:理論與實務。臺北:華泰。
5.李右婷(1999)。人力資源策略與管理(第一版)。臺北:華立。
6.李田樹(1994)。現代管理學:理論、實際、個案。臺北:天一圖書。
7.李田樹譯(1986)。企業的重建。長河圖書,臺北。
8.周瑛琪(2007),人力資源管理,第二版,臺北:全華圖書股份有限公司。
9.孫本初(2001),公共管理。,臺北:智勝文化事業有限公司。
10.張春興(1978),心理學,臺北,東華書局。
11.張潤書(1986)。行政學。三民書局,臺北。
12.張緯良(2003)。人力資源管理。臺北:雙葉。
13.曹國雄、黃英忠、黃同圳、張火燦、王秉君(民 86),人力資源管 理,臺北:華泰書局。
14.許士軍(2005)。管理學。臺北:東華。
15.許濱松(1981),論激勵管理與人力資源的有效運用。七友。
16.黃英忠(1997),人力資源管理,臺北:三民書局。
17.黃英忠(2001)。現代管理學。臺北:華泰。
18.黃英忠、曹國雄、黃同圳、張火燦、王秉鈞(2002)。人力資源管理(第二版)。臺北:華泰。
19.劉明德譯(1993),Edmund R. Gray & Larry R. Smeltzer 合著。管理學-競爭優勢。臺北市:桂冠。
20.謝安田(1982)。企業管理。五南,臺北。
21.謝安田(1998),企業研究方法論,作者自行發行,臺北。
(二) (論文)
1.江孟儒(2009),激勵制度、工作滿意度與離職傾向之關聯性研究─以台灣地區人壽保險機構為例,國立東華大學國際企業學系碩士論文。2.李吉立(2009),組織氣候、獎勵制度、領導型態與工作績效之關係-以海運承攬運送業為例,國立台灣海洋大學航運管理學系碩士論文。3.李錫宗(2004)壽險業務人員業績表現與個人因素之關係—以A人壽保險公司為例,逢甲大學保險學系研究所碩士論文。4.李豐文(2012)。激勵制度、工作壓力與離職傾向之關係研究:以紡織業為例。國立臺北大學企業管理學系碩士論文。
5.杜梅明(2005),「風險偏好、組織氣候、激勵因素與組織承諾之相關性研究」,國立中山大學人力資源管理研究所碩士論文。6.林和毅(2009),壽險業務員之關係網絡對其工作績效及團隊績效的影響,銘傳大學風險管理與保險學系碩士班碩士論文。7.林致賢(2013)。學習滿意度在目標導向及學習動機對學習成效關係之仲介效果-以台南某光學科技製造廠為例。崑山科技大學企業管理研究所碩士論文。8.林偵燕(2009)。激勵因素、工作滿意度與留任意願關係之研究-以台灣國際觀光旅館員工為例。國立高雄餐旅大學餐旅管理研究所碩士論文,未出版。9.林雅倫(2006). 壽險業激勵制度, 工作滿意度及工作績效相關性之研究. 未出版碩士論文, 國立彰化師範大學, 彰化。10.林瑞揚(2012),產險業務員目標導向對工作績效影響之研究-業務薪酬制度差異的效果,銘傳大學風險管理與保險學系碩士論文。11.林慧芝(2004),激勵制度對留任意願影響之探討-以內部稽核人員為例。國立中央大學人力資源管理研究所碩士在職專班碩士論文。12.林澄貴(2001),知識管理、工程專業人員核心能力與工作績效關係之研究-以中鋼公司為例,國立中山大學人力資源管理研究所碩士論文。13.邱彥婷(2004),連鎖企業組織能耐與智慧資本創造之實證研究-經濟性及社會性互動觀點。國立高雄第一科技大學行銷與流通管理所,碩士論文。
14.洪大川(2012)。領導型態、內部行銷、組織承諾與工作績效關係之研究:以大陸某台商公司為例。南華大學企業管理系管理科學碩士論文。15.洪淳涵(2010) 銀行保險行銷激勵制度對工作投入及工作績效之影響探討。中央大學人力資源管理研究所碩士在職專班碩士論文。16.張惠雯(209),工作價值觀、組織承諾與工作績效關係之研究-以公部門派遣人員為例,國立台灣海洋大學航運管理學系碩士論文。17.許博淵(2005),國家文化差異對工作績效影響之研究-以高科技業菲籍、泰籍勞工為實證,國立成功大學高階管理在職專班碩士論文。18.陳旭播(2000),中日勞務管理與員工工作績效之比較研究,中國文化大學國際企業管理研究所碩士論文。19.陳欣怡(2007),通路衝突與通路績效關係之研究-以銀行保險對於台灣壽險業為例,實踐大學企業管理研究所碩士論文。20.陳碩琳(2003)。目標導向、學習滿意度與學習績效關係之研究-以國立空中大學高雄學習指導中心為例。國立中山大學人力資源管理研究所碩士論文。21.彭濬智(2010),情緒勞務、組織承諾與工作績效關聯性之研究-以航空公司國內線空服人員為例,國立台灣海洋大學航運管理學系碩士論文。22.彭濬智(2010),領導型態、內部行銷、組織承諾與工作績效關係之研究:以大陸某台商公司為例,國立台灣海洋大學航運管理學系碩士論文。
23.曾玉滿(2009),工作壓力對工作績效關係之探討-以諮商為幹擾變項,國立中山大學人力資源管理研究所碩士論文。24.曾金富(2010),教育訓練對壽險業務人員績效影響之研究-以C人壽保險公司為例,逢甲大學風險管理與保險研究所。
25.游季珠(2012),壽險業務員目標導向與工作績效關係之研究,銘傳大學風險管理與保險學系碩士論文。26.黃培文(2004),工作適性的組織、群體及職務層次對工作滿意、工作績效與工作轉換意圖的同時效果-以台灣旅館業餐部員工為例,國立中山大學人力資源管理研究所博士論文,高雄。27.黃朝鎮(2012),我國員警人員獎勵制度公平性之研究,中央員警大學碩士論文。28.蕭志聖(2011)。目標取向、學習內在動機與學習滿意度之研究-以彰化縣高中職餐飲科學生為例。雲林科技大學休閒運動研究所碩士論文。29.鍾艾婷(2006),定期海運業激勵制度、工作滿意與組織績效關係之探討,國立成功大學交通管理研究所。
30.蘇義祥(1999),中華電信專戶服務部門領導型態與工作績效關係之研究:服務人員特質及成熟度的調節作用,國立中山大學企業管理學系碩士論文。
31.鐘友健(2003),壽險業務人員行銷績效及其教育訓練相關性之研究,逢甲大學保險所碩士論文。(三) (期刊專論)
1.吳秉恩(1999)。策略性人力資源管理:理念運作與實務。中華經濟研究所,臺北。
2.徐美玲、盧美秀、陳品玲(1999)。護理人員激勵與工作投入相關性之探討。護理研究。(四) (網站)
1.中華民國人壽保險商業同業公會。www.lia-roc.org.tw。
2.金融監督管理委員會保險局。www.ib.org.tw。