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研究生:林宜欣
研究生(外文):LIN, I-HSIN
論文名稱:理財人員目標導向對工作績效影響之研究-以激勵制度為調節變項(以銀行保險為例)
論文名稱(外文):Research on the Correlation Between Financing Consultants' Goal-Orientation and Job Performance-Using the Incentive Systems as the Moderating Variables (Using Banking Insurance as Case Study)
指導教授:鄭家宜鄭家宜引用關係
指導教授(外文):CHENG, CHIA-YI
口試委員:何秀青汪芳國
口試委員(外文):Ho, MEI-HCWANG, FANG-KUO
口試日期:2015-01-21
學位類別:碩士
校院名稱:銘傳大學
系所名稱:風險管理與保險學系碩士在職專班
學門:商業及管理學門
學類:風險管理學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:中文
論文頁數:78
中文關鍵詞:理財專員目標導向激勵
外文關鍵詞:Financial CommissionerGoal- OrientationIncentives
相關次數:
  • 被引用被引用:1
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本研究探討理財專員目標導向對銷售保險績效之研究,並以激勵為調節變項。在保險行業裡,理財專員是企業創造營收及維持經營的重要群體,因此利用適當的激勵以最大化的工作效率成為企業經營過程中的重要課題。另外,本研究研究從銷售人員的目標導向出發,探討銷售人員目標導向與銷售行為、銷售結果的關係。過去的研究大多數都在實證基礎上承認關係是確實存在的。本研究首先結合國內外過去的研究成果,從理論上分析目標導向(結合定義與分類:包括學習導向、表現導向、及趨避導向) 、績效與激勵之間的動態關係。 然後,利用問卷調查的方法,以國內H銀行237理財專員為研究對象進行實證數據的採集。經實證分析發現:
一、學習導向的理財專員與工作績效呈正向影響。
二、表現導向的理財專員與工作績效呈正影響。
三、不同激勵對學習導向與工作績效間具有調節效果。
四、不同激勵對表現導向與工作績效間具有調節效果。
This research aims to analyze the relation between insurance consultants' goal-orientation and their sales performance, with incentives as the mediating variable. In the insurance industry, insurance consultants are a special group of people who support their firms' profits and operations. Therefore, how to use proper incentives to improve their performance becomes their firms' most important topic. What is more, this research bases the analysis on the consultants' goal orientation and its impact on sales behaviors and sales outcomes. Many studies in the history already admitted there is a positive relation between them. Therefore, combing these past results, the research firstly analyze goal orientation, performance and incentives and their dynamic relations. Secondly, the research uses questionnaires to collect primary data. The analysis results show that: 1)there is a positive relation between learning orientation and job performance, 2) there is a positive relation between performance orientation and job performance, 3) different incentives have mediating effect on learning orientation and job performance, 4) different incentives have mediating effect on performance orientation and job performance.
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第三節 研究步驟 5
第四節 研究範圍與對象 6
第二章 文獻探討 7
第一節 目標導向 7
第二節 工作績效 12
第三節 激勵 15
第三章 研究方法 20
第一節 研究架構 20
第二節 研究假設 21
第三節 研究變數 22
第四節 資料分析方法 26
第四章 實證結果與分析 27
第一節 理財專員基本資料之分佈情形 27
第二節 量表之信效度 29
第三節 研究變項之現況分析 33
第四節 目標導向與公司激勵之相關性 37
第五節 激勵制度對目標導向影響工作績效之調節效果 38
第六節 研究結果 51
第五章 研究結論與建議 52
第一節 研究結論 52
第二節 實務建議 53
第三節 研究限制 54
第四節 後續研究建議 54
參考文獻 55
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(三) (期刊專論)
1.吳秉恩(1999)。策略性人力資源管理:理念運作與實務。中華經濟研究所,臺北。
2.徐美玲、盧美秀、陳品玲(1999)。護理人員激勵與工作投入相關性之探討。護理研究。
(四) (網站)
1.中華民國人壽保險商業同業公會。www.lia-roc.org.tw。
2.金融監督管理委員會保險局。www.ib.org.tw。
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