臺灣博碩士論文加值系統

摘 要
在科技日新月異與全球經濟不斷成長之下，導致環境發生變化，資源過度使用以及生態環境遭到破壞，形成節能低碳的情形以及綠色經濟逐漸興起，而企業應不再只著重於經營模式的整體獲利，更應開始關注對環境的保護與重視，因此從產品的研發設計與製造的整體過程，企業是否能進行改善，對其能否在未來的環保趨勢當中取得先機極為重要，而唯有掌握現今的綠色趨勢，並與相關供應商共同著手執行，方能為企業與環境帶來永續的發展。過去文獻常以市場導向作為企業發展的依據，本研究將其加入綠化的採行，形成綠色市場導向進行探討，並嘗試以綠色市場導向與綠色供應商管理作為自變項探討其對依變項綠色創新、競爭優勢與環境績效之影響，並以綠色創新作為中介變相進行研究。
本研究之研究對象以台灣電子電機製造相關產業為抽樣樣本，採用問卷發放的方式進行實證研究，於問卷回收後採用SPSS統計軟體進行資料分析，再使用迴歸分析驗證本研究之各項假設。針對相關產業發放1000份問卷，總計回收134份有效問卷，由研究結果證實綠色市場導向對於競爭優勢以及綠色供應商管理對於環境績效有顯著正向影響，然而透過綠色創新的中介效果，則是呈現部分成立；此外，綠色創新對於競爭優勢與環境績效兩者也是存在正向顯著影響。結果顯示企業愈重視綠色環保產品的市場發展對於產品創新的研發程度也愈高，而對自身綠色供應商的選擇愈為嚴謹，其產品使用達到環保並不造成危害的機率也較高，並且相較於競爭者，企業的競爭優勢也能提升，並且也有較好的環境績效表現。

Abstract
In the fast advancement of technology and the continuing growth of global economy, the overall environment has been undergoing changes. Enterprises ignored the protection of ecological environment while they pursued profits, thus led to excessive use of resources and the destruction of ecosystem. In recent years, the rise of energy-saving and low-carbon culture had also led to the rise of green economy. Enterprises should no longer only focus on the overall profitability of the business model, but also begin to pay attention to the importance of environment and its protection. Therefore, evaluating whether if an enterprise can make improvements in the overall process of product development, design and manufacturing is a very important factor in determining whether if it can acquire leading opportunities in future environmental protection trends. Only by mastering today's green trends, and working together with related suppliers, development can be sustainable for enterprises and the environment. In the past, literature often used market orientation as the basis for the development of enterprises. This study conduct investigation by adding market orientation into the green implementation to form a green market orientation and attempts to use green market orientation and green supplier management as independent variables to investigate their effects on the dependent variables of green innovation, competitive advantage, and environmental performance, and uses green innovation as an mediator variable to conduct research.
This study uses Taiwan's electrical and electronic manufacturing related enterprises as sampling subjects. Empirical research was conducted by distributing questionnaires. After the questionnaires were collected, data were analyzed by SPSS statistical software, and then hypotheses of this study were verified by regression analysis. 1000 questionnaires were distributed to related enterprises, and a total of 134 valid questionnaires were recovered. Results confirm that green market orientation has significantly positive effect on competitive advantage and that green supplier management has significantly positive effect on environmental performance. However the mediator effect through green innovation is partially substantiated; in addition, the green innovation also has significantly positive effects on both the competitive advantage and environmental performance. The results show that enterprises emphasizing on the market development of green environmental-friendly products have higher degree of research and development in product innovation, and they are more rigorous in selecting their own green suppliers. Also, the use of their products has higher probabilities in protecting environment and causes no harm. Comparing to competitors, they can increase their competitive advantage and achieve better environmental performance.

摘 要 i
Abstract ii
致謝 iv
目錄 v
表目錄 vii
圖目錄 ix
第壹章 緒論 1
第一節 研究背景 1
第二節 研究動機 3
第三節 研究目的 7
第四節 研究流程 8
第貳章 文獻探討 11
第一節 綠色市場導向 11
第二節 綠色供應商管理 22
第三節 綠色創新 34
第四節 競爭優勢 46
第五節 環境績效 51
第參章 研究方法 58
第一節 研究架構 58
第二節 研究假說 59
第三節 操作性定義與衡量方法 67
第四節 研究設計 75
第五節 資料分析方法 80
第肆章 研究結果與分析 83
第一節 樣本之敘述性統計分析 83
第二節 信度分析 93
第三節 變異數分析 94
第四節 迴歸分析 98
第五節 徑路分析 108
第六節 假說驗證 111
第伍章 結論與建議 112
第一節 研究結論 112
第二節 研究建議 118
第三節 研究限制與研究建議 122
參考文獻 124
附件一 前測問卷 143
附件二 正式問卷 148

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