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The purpose of this paper is to do research on the commercial model of online Short-Term Rentals and to analyze the feasibility of that model’s implementation. Major methodsadopted in this paper include Survey Methods, Case-Study Methods and Experience Summary Methods.
Online Short-Term Rentals is a brand new commercial model rising in the United States and Europe. Basing on analysis on some implementations of advanced models at home and abroad as well as researches on some benchmarking companies, this paper studies China’s Short-Term Rentals’ situation, and discusses the strategic feasibility of applying online Short-Term Rentals to the real estate websites like Sina.com (SINA) and Ehousechina.com (EJ). But above all, the paper is about to provide a business feasibly program on online Short-Term Rentals to Sina.com. And this is of course coming up from further analysisof the advantages of SINA and EJ.
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