臺灣博碩士論文加值系統

本研究目的是要整合策略性企業社會責任相關理論，建構策略性企業社會責任的分析模式，包括：以策略性的觀點，分析企業社會責任的內涵；分析影響策略性企業社會責任的因素；分析策略性企業社會責任產生的效益。為檢驗策略性企業社會責任的分析模式的可用性，本研究選擇台灣大型企業－中華電信股份有限公司進行個案分析，發展出研究命題。研究結論為：(1) 策略性企業社會責任的內涵可用意圖、聚焦、承諾、活動四個特質進行分析；(2) 富裕化、全球化、科技化等外在因素會影響策略性企業社會責任；(3) 資源、核心能力、品牌等組織因素會影響策略性企業社會責任； (4) 經濟的、組織的、社會的利害關係人會影響策略性企業社會責任；(5) 策略性企業社會責任能夠為企業帶來持續性競爭優勢、創新事業、增加利害關係人的利益等效益。

The purposes of this research are to integrate strategic corporate social responsibility theories (SCSR) and to formulate a SCSR analytical model. The model includes SCSR contents, antecede factors, and performance. With Chughwa Telecom as a studying case, this research demonstrates the SCSR analytical model’s application. The findings are as follows: (1) the contents of a company’s SCSR can be analyzed with four criteria: intent, focus, commitment, activity; (2) external factors such as growing affluent lifestyle, globalization, and widespread advanced technology influence a company’s SCSR; (3) factors within a company, such its resources, core capability, and branding also affect its SCSR, 4) financial, organizational, and/or societal stakeholders are influential in determining a company’s SCSR; (5) a company with well-planned, well-executed SCSR will sustain competitive advantage, build new business, and bring more profits to its stakeholders.

目錄
第一章 緒論 1
第一節 研究動機 1
第二節 研究目的 4
第二章 文獻探討 5
第一節 企業社會責任的發展與意義 5
第二節 策略性企業社會責任的定義 8
第三節 策略性企業社會責任的模式 11
第四節 策略性企業社會責任產生的績效 18
第三章 研究方法 20
第一節 策略性企業社會責任的分析模式 20
第二節 研究變數 23
第三節 研究設計 25
第四章 個案分析 29
第一節 公司簡介 29
第二節 公司推動的策略性企業社會責任 32
第三節 影響策略性社會責任因素分析 36
第四節 策略性社會責任的效益分析 53
第五章 結論與建議 64
第一節 結論 64
第二節 研究限制 65
第三節 研究建議 66
附錄 68
參考文獻 101

參考文獻
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