臺灣博碩士論文加值系統

Tough MMA is owned and operated by world-renowned Taiwanese martial artists and provides Taiwan with high quality martial arts safety equipment. Tough MMA currently owns two of the top Taiwanese MMA gyms in Taiwan and its instructors have trained a significant amount of the professional Taiwanese ring fighters for national and international competition. We believe that this factor, coupled with our focus on quality and design, will allow us to increase our market share quickly.
We are also a national distributor for the worldwide leader in MMA equipment and have an existing agreement for producing and selling our own branded equipment in Taiwan. We will start by offering Thai kickboxing-style gloves and will follow the 'Lean Start-up' methodology to help guide successful product development. From here, our products will be launched into the broader market and will be reviewed during a second iteration for an even closer fit.
Our primary target will be those that are buying their first pair of gloves as most trainees will only purchase a single pair during their lifetime. However, our sponsorship of professional fighters will be essential in building our brand equity. The equipment business should turn a profit early on due to excess office space and staff hours to cover initial operations.
As of the date of this business plan, Tough MMA has already completed the first design round and has received a shipment of samples. As can be seen below, using existing facilities and distribution channels allows us to keep an above average profit margin while selling in Taiwan. In the future, we hope to expand into the Chinese market, where this will bring new opportunities and challenges.

Tough MMA is owned and operated by world-renowned Taiwanese martial artists and provides Taiwan with high quality martial arts safety equipment. Tough MMA currently owns two of the top Taiwanese MMA gyms in Taiwan and its instructors have trained a significant amount of the professional Taiwanese ring fighters for national and international competition. We believe that this factor, coupled with our focus on quality and design, will allow us to increase our market share quickly.
We are also a national distributor for the worldwide leader in MMA equipment and have an existing agreement for producing and selling our own branded equipment in Taiwan. We will start by offering Thai kickboxing-style gloves and will follow the 'Lean Start-up' methodology to help guide successful product development. From here, our products will be launched into the broader market and will be reviewed during a second iteration for an even closer fit.
Our primary target will be those that are buying their first pair of gloves as most trainees will only purchase a single pair during their lifetime. However, our sponsorship of professional fighters will be essential in building our brand equity. The equipment business should turn a profit early on due to excess office space and staff hours to cover initial operations.
As of the date of this business plan, Tough MMA has already completed the first design round and has received a shipment of samples. As can be seen below, using existing facilities and distribution channels allows us to keep an above average profit margin while selling in Taiwan. In the future, we hope to expand into the Chinese market, where this will bring new opportunities and challenges.

Chinese Abstract ……………………………………………………………………………….. i
English Abstract ………………………………………………………………………………ii
Acknowledgements ……………………………………………………………………………… iii
Table of Contents ……………………………………………………………………………… iv
List of Tables……………………………………………………………………………vii
List of Figuresviii
I. Introduction1
1.1 Objectives2
1.2 Mission2
1.3 Keys to Success2
II. Company Summary3
2.1 Company Ownership3
2.2 Startup Summary3
Table: Startup4
III. Products5
IV. Market Analysis Summary6
V. Market Segmentation7
Table: Market Analysis8
Chart: Market Analysis (Pie)9
4.2 Target Market Segment Strategy10
4.3 Industry Analysis11
4.3.1 Competition and Buying Patterns11
4.4 SWOT Analysis12
4.4.1 Strengths12
4.4.2 Weaknesses12
4.4.3 Opportunities13
4.4.4 Threats13
VI. Web Plan Summary14
5.1 Website Marketing Strategy14
5.2 Development Requirements15
VII. Strategy and Implementation Summary16
6.1 Competitive Edge16
6.3 Marketing Strategy16
6.4 Sales Strategy17
6.4.1 Sales Forecast19
Table: Sales Forecast20
Chart: Sales by Year20
6.4.2 Sensitivity Analysis21
6.5 Milestones21
Table: Milestones22
VIII. Management Summary23
7.1 Personnel Plan24
Table: Personnel25
IX. Financial Plan26
8.1 Startup Funding26
Table: Startup Funding27
8.2 Important Assumptions28
8.3 Break-even Analysis28
Table: Break-even Analysis28
Chart: Break-even Analysis29
8.4 Projected Profit and Loss29
Table: Profit and Loss30
Chart: Profit Monthly31
Chart: Profit Yearly31
Chart: Gross Margin Monthly32
Chart: Gross Margin Yearly33
8.5 Projected Cash Flow33
Table: Cash Flow33
Chart: Cash34
8.6 Projected Balance Sheet35
Table: Balance Sheet35
8.7 Business Ratios36
Table: Ratios36
Reference38
Appendix 1: Sales Forecast39
Appendix 2: Personnel40
Appendix 3: Profit and Loss41
Appendix 4: Cash Flow42
Appendix 5: Balance Sheet44
Appendix 6: Business Model Analysis46

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2. Iole, Kevin. (October, 2012). MMA Has Room To Grow In Asia. Retrieved December 1st, 2012, from http://asianathletes.wordpress.com/tag/cung-le/
3. Iole, Kevin. (2013, March). Hoping to Challenge ESPN, Fox Betting Big on UFC. Retrieved December 15th, 2012, from http://sports.yahoo.com/news/mma--hoping-to-challenge-espn--fox-betting-big-on-ufc-022957228.html
4. Renault, Val. (2013). SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats. Retrieved March 15th, 2013, from http://ctb.ku.edu/en/tablecontents/sub_section_main_1049.aspx
5. The Lean Startup Wiki. Retrieved August 6th, 2013, from http://leanstartup.pbworks.com/w/page/65946049/Intro%20to%20Lean%20Startup