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研究生:東嫚
研究生(外文):Munkhjargal Dolgor
論文名稱:Khuvsgul湖流域旅遊類型對蒙古旅遊業發展的影響
論文名稱(外文):The Impact of Improved Travel Types in Khuvsgul Lake-basin to the Development of Tourism Industry in Mongolia
指導教授:裴文裴文引用關係侯成一侯成一引用關係
指導教授(外文):PEI, WENHOU,CHENG-I
口試委員:藍天雄林俊達吳振鋒
口試委員(外文):LAN, TIAN-SYUNGLIN,CHUN-TAWU, CHEN-FENG
口試日期:2018-06-19
學位類別:碩士
校院名稱:中華大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2018
畢業學年度:106
語文別:英文
論文頁數:31
中文關鍵詞:旅遊業蒙古旅遊業發展對GDP的貢獻
外文關鍵詞:Tourism IndustryDevelopment of Tourism Industry in MongoliaContribution to GDP
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蒙古國家的幅員遼闊,但只有稀疏的人口。蒙古的自然景觀並沒有變壞,因爲有很多地方都還沒有建設,這提供了豐富的自然旅遊景點。蒙古是一個內陸國家,明亮的天空和自然環境它吸引了許多的遊客,由其有各種天然景物如高山、草原、峽谷、半沙漠和戈壁沙漠等。在基礎設施上用公路連接到Zamyn Uud和烏蘭巴托可望刺激旅遊業,特別是臺灣的遊客會節省很多金錢,如搭大巴士從北京到蒙古。另外,也可採取搭火車的方式從Zamyn Uud 到烏蘭巴托。這項研究的目的是調查並改善在Khuvsgul Lake-Basin湖盆地的旅遊類型並發展蒙古的旅遊業。
在這項研究中,運用質化方法以達到這項研究的目標。質化研究法通常會採用以描繪輪廓的情況或問題。其次本研究的資料是擷取自蒙古國家統計局網站。使用的變數包括旅遊業對國內生產總值的經濟貢獻、採購的觀光業者、訪客、家庭支出、國內旅遊消費、出口國內供應鏈、資本投資、就業的影響,並在外訪之旅遊開支。線性迴歸與相關係數也被用在柏斯分析數據。
本研究的結果顯示,Khuvsgul Lake Basin旅遊類型的改善顯著改善了蒙古的旅遊業。改善的旅遊業在蒙古已經導致了國內生產總值的改善,在蒙古因此這是表現在各種指標如增加採購的觀光業者、訪客、家庭支出、國內旅遊消費、出口國內供應鏈、資本投資、就業的影響,並在外訪客費用。

Mongolia is a country that has a vast territory but with a sparse population. The natural landscape of Mongolia has not been spoiled because many places in the country have not been developed yet, and this has provided a wealth of sites for tourism attraction. Mongolia is a landlocked country which attracted tourists for many years due to its clear sky in addition to various natural features such as high mountains, grasslands, canyon, semi-deserts and the Gobi Desert. In terms of infrastructure, the highway connecting Ulaanbaatar to Zamyn Uud is expected to boost tourism, especially Taiwanese tourists who may save a lot of money by taking coach from Beijing to Mongolia. Alternatively, one can take a train connecting Ulaanbaatar to Zamyn Uud. The aim of this study is to investigate the impact of improved travel types in Khuvsgul Lake-basin to the development of tourism industry in Mongolia.
In this study, quantitative research method has been used with a view to achieving the study objectives. Quantitative research method is usually adopted with a view to portraying profile of situations or persons. Secondary research was adopted in this study and the secondary data was retrieved from the website of National Statistics Bureau of Mongolia. The variables used included the economic contribution of tourism to GDP of Mongolia, purchases by tourism providers, visitor exports, domestic expenditure, internal tourism consumption, domestic supply chain, capital investment, employment impacts, and expenditure on outbound travel. Linear regression and Pearsons correlation coefficient have been used in the analysis of data.
It was revealed by the results of this study that improvement of travel types in Khuvsgul Lake-basin has significantly improved tourism industry in Mongolia. The improvement of tourism industry in Mongolia has consequently resulted in the improvement of GDP in Mongolia this was evident in various indicators such as increase in purchases by tourism providers, visitor exports, domestic expenditure, internal tourism consumption, domestic supply chain, capital investment, employment impacts, and expenditure on outbound travel.

摘要 i
Abstract ii
Acknowledgement iii
Contents iv
Table v
Figure vi
CHAPTER 1 INTRODUCTION 1
1.1 Background Information 1
1.2 Research Objectives 2
1.3 Research hypotheses 2
CHAPTER 2 LITERATURE REVIEW 3
2.1 Geographical Perspective and Tourism Industry of Mongolia 3
2.2 Historical Perspective of Tourism and Travel in Mongolia 4
2.3 Linear Regression 6
CHAPTER 3 RESEARCH DESIGN AND METHODOLOGY 8
3.1 Study Design 8
3.2 Data Collection 9
3.3 Data Cleaning 11
CHAPTER 4 DATA ANALYSIS 13
4.1 Descriptive statistics 13
4.2 Pearson’s correlation 14
4.3 Linear Regression 16
4.4 Discussion 18
CHAPTER 5 CONCLUSION AND RECOMMENDATION 19
5.1 Conclusion 19
5.2Recommendations 19
References 21
Appendix 23

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