臺灣博碩士論文加值系統

Remodel, is a company who delicate on the medical and biotech materials invention for years. Our core technology is across all the biotech scope and one of our products is Natural Hyaluronic Acid (RM-NHA127) which can be used in the medical material and cosmetics. We are using the bacteriostatic characteristic of Hyaluronic Acid. Through our technology and formula, Hyaluronic Acid can be extended its bioactivity and antimicrobial continuously without any preservation method or additives.
Withholding unique technology on Hyaluronic Acid, Remodel will be able to provide the public the most natural, toxic free, and low allergy skin care product at a competitive price. That will cater to the needs of customers who are conscious users who have awareness of risk of being exposed to chemicals. This study analyzes and attempts to distinguish Remodel from its competitors from their business model, competitive advantage, and other factors. This study also summarizes how value proposition can help to compete in such keen competitions in Taiwan.

1 Executive Summary 1
2 Organization Chart 2
3 Our Product 2
4 Mission and Vision 3
4.1 Mission 3
4.2 Vision 4
5 Market Analysis 4
5.1 Industry Description and Outlook 4
5.2 Target Market Segment Strategy 5
5.3 Market Needs 6
5.4 Market Segmentation 7
6 Competition 8
6.1 Main Competitors 8
6.1.1 International Branding 8
6.1.2 Taiwanese Branding 10
6.2 Impact of Competition by SWOT 12
6.2.1 Strength 12
6.2.2 Weakness 13
6.2.3 Opportunity 13
6.2.4 Threat 14
6.3 Competitive Edge 16
7 Strategy and Implementation 17
7.1 Value Proposition 17
7.2 Marketing Strategy 21
7.3 Pricing Strategy 25
7.4 Sales Strategy 26
7.5 Competitive advantage 26
7.6 Operation Plan 28
8 Financial Plan 30
8.1 Assumptions 30
8.2 Personnel Plan 31
8.3 Marketing Expense 31
8.4 Financial Projection 32
Reference: 35

Porter, M. E. (1985). Competitive strategy: Creating and sustaining superior performance (1 ed.). New York: Simon & Schuster Ltd.
Humphrey, Albert (December 2005). "SWOT Analysis for Management Consulting"
Barnes, C., Blake, H., & Pinder, D. (2009). Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit (1 ed.). London, United Kingdom: Kogan Page Publishers.
Cosmetic Industry and Cooperation in Taiwan by ITRI
Cosmetics & Toiletries Market Overviews 2015 - compiled by U.S. Commercial Service Hong Kong http://www.dgbas.gov.tw/