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研究生:彭彥焜
論文名稱:壽險業知識分享之個案研究-以英國保誠人壽與新光人壽為例
論文名稱(外文):The Cases Study of Knowledge Share on Life Insurance:The Prudential Life Insurance and Shin Kong Life Insurance
指導教授:楊政學楊政學引用關係
學位類別:碩士
校院名稱:明新科技大學
系所名稱:企業管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2006
畢業學年度:95
語文別:中文
論文頁數:87
中文關鍵詞:壽險業知識管理知識分享
外文關鍵詞:life insuranceknowledge managementknowledge share
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本研究旨在研究企業內部的知識分享,分析企業推動內部知識分享的目的及實際做法,並歸納組織推動內部知識分享的實務架構。因此,本研究以壽險產業中之兩家個案公司進行實證性研究,總計針對六位中、高階主管進行深度訪談,以了解個案公司中知識分享的實際情況。其次並針對基層員工發放研究問卷,共發出300份問卷,回收222份,最後對於問卷所蒐集的資料進行分析,以SPSS之統計軟體作為分析資料的主要工具,依據研究目的及其所建立之研究假設,採用不同的多變量分析方法加以分析。
研究結果發現,知識分享活動在壽險產業中,是受到相當程度的重視,且經過研究顯示,實行知識分享對於企業的績效表現的確是有所助益。企業目標、領導風格、激勵制度是影響知識分享意願的重要構面,且此三個構面之間,彼此皆有顯著的相關性。而知識分享意願是影響組織績效的重要構面,且兩者具有顯著的相關性。在個案公司中,除了性別之外,員工的年齡、教育程度與服務年資大都與知識分享各構面有顯著性的影響。
This research is for the purpose of studying the enterprise internal knowledge share, the analysis enterprise impels internal knowledge share the goal and the actual procedure, and induces the organization to impel internal knowledge share the practice construction.
Therefore, this research carries on a substantial evidence research by two companies in the life insurance industry. Aim at six executives carry on the depth interview to understand the individual cases company sharing in the knowledge of actual condition. And issue a research a questionnaire to grass-roots employee secondly. Send out 300 questionnaires totally, recover 222, carry on analysis to the data that the questionnaire collects finally,with the covariance software of the SPSS is the main tool of the analytical data, basis research purpose and the research built up by it assumption, adopt different of change the quantity analysis more method take into analytical .
The research detect, the knowledge shares an activity in the life insurance industry, is the value that is subjected to equal degree, and through the research manifestation, the results that practices the knowledge sharing for the enterprise expresses really is have a help. This research proves that enterprise target, the leadership style, incentive system with the important factor that influences the knowledge sharing will, and of this three factors, each other all has obvious relativity.And the knowledge sharing will is the important factor of the influence organization results, and both have obvious relativity. The research shows as a result, in the individual cases company, in addition to sex, the employee's age, level of deucation and the service past service share each factor with knowledge to have obvious and sexual influence mostly.
中文摘要…………………………………………………i
英文摘要…………………………………………………ii
誌謝………………………………………………………iii
目錄………………………………………………………iv
表目錄……………………………………………………vi
圖目錄……………………………………………………viii
第一章 緒論
1.1 研究背景與動機……………………………………1
1.2 研究目的……………………………………………2
1.3 研究範圍與對象……………………………………3
1.4 研究流程……………………………………………3
1.5 研究方法……………………………………………4
1.6 內文章節架構………………………………………5
第二章 文獻探討
2.1 知識的意涵…………………………………………6
2.2 知識管理的意涵……………………………………10
2.3 知識分享的意涵……………………………………15
2.4 知識分享相關文獻探討……………………………20
第三章 個案研究
3.1 壽險業之產業概況…………………………………22
3.2 個案編輯……………………………………………23
3.3 個案分析……………………………………………29
第四章 模式建構
4.1 理論模型架構………………………………………37
4.2 訪談大綱與命題推演………………………………39
4.3 問卷設計與假設建立………………………………41
第五章 實證分析
5.1 訪談結果分析………………………………………46
5.2 問卷結果分析………………………………………52
5.3 假設檢定結果分析…………………………………60
5.4 實務模型架構………………………………………64
第六章 結論與建議
6.1 研究結論……………………………………………66
6.2 研究建議……………………………………………67
6.3 研究限制……………………………………………68
參考文獻…………………………………………………69
附錄A 知識分享問卷……………………………………72
附錄B 知識分享訪談問項………………………………74
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