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AN APPLICATION OF VERTICAL-CHANNEL RELATIONSHIP ANALYSIS
ON PARALLEL IMPORTATION BASED ON THE MARKET OF MOBILE
LUBRICANTS IN TAIWAN As the trend of internationalization
and liberalization grows, parallel importation has become
widespread over the world. And the influences of opportunism
make dealers in the franchised channel try harder in such gray
market transactions than ever. Despite numerous researches on
parallel importation focused on the causes lately, there have
been no any empirical study of them by means of vertical channel
relationships to analyze how could it happen in the formally
franchised channel but seldom be puni This study is based on
the market of mobile lubricants in Taiwan as the target. Using
the four dimensions and their subject variables of vertical
channel relationships, the author analyses the main factors why
such opportunistic activities could go on without scruples. The
result shows if the more the temptations of external evnironment
(e.g. An easy access for product sources) and the problems of
intrachannel interactions (e.g. The inefficiency of marketing
information system) exist, the harder the s
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