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Internet world is far away to reach. The electronic services (business) develop rapidly recently. Leading the industries create variety service value, and to generate different business model. Every enterprise has been thinking about how to use network technology, and analysis of market size, life cycle and customer trust and so on, to target lower costs effectively, eliminate errors by person, improves service quality and production of high added-value channels.
To deal with various business transactions, facing internal and external environment changing rapidly, to strengthen its core value and competitiveness.
This study takes researching online stock trading in electronic services as an example to result the best service business model by statistical analysis of transaction data, brokerage services cost structure, the investor's motivation and trust variable. It offers securities and financial managers to promote a more powerful features and cover other financial commodity system tools for decision-making; otherwise, facing gradually opening of China huge financial markets, domestic dealers should create more advantages by expanding their business and competitive. To face China tremendous business opportunities, investor for e-services of behavior preference research findings, can provide policy device in the China market for future business.
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