臺灣博碩士論文加值系統

This study provides a comparative analysis of the branding environment of Taiwan and China. The objective of this study is to analyze the similarity and dissimilarity between these two adjacent markets and to further provide recommendations on how to create a more favorable branding environment and how to do branding in China market.
It is observed that dissimilarity plays a more significant role in terms of 1) the influence of non-government organizations, 2) award and selections, 3) government regulations, and 4) support on specific enterprise.

Ch 1 Introduction………………………………………………………....4
1.1 Objective of the study………………………………………….4
1.2 Structure………………………………………………………..5

Ch 2 Branding Environment of Taiwan………………………………….6
2.1 Key Players……………………………………………………..6
2.2 Main Activities………………………………………………...10

Ch 3 Branding Environment of China…………………………………..17
3.1 Key Players…………………………………………………….17
3.2 Main Activities………………………………………………...19

Ch 4 Comparative Analysis……………………………………………..24
4.1 Similarities……………………………………………………..24
4.2 Dissimilarities………………………………………………….24

Ch 5 Recommendations and Conclusion ……………………………….28
Reference ……………………………………………………………….32

[1] Taiwan External Development Council. 99年度各國品牌政策研究
[2] Taiwan External Development Council. 98年度各國品牌政策研究
[3] 品牌台灣網站 http://brandingtaiwan.org
[4] 智融集團 http://www.idsoftcapital.com.tw
[5] 品牌中國網 http://www.brandcn.com/
[6] 中國品牌經理人協會 http://manager.brandcn.com/
[7] 中華民國貿促會 http://www.ccpit.org/about/
[8] 品牌中國 http://baike.baidu.com/view/228557.htm
[9] 中華老字號 http://baike.baidu.com/view/47012.htm#6
[10] Best Chinese Brands 2010 http://www.interbrand.com/Libraries/Files/328_Best_China_Brands_2010_Release_pdf.sflb.ashx
[11] 台灣精品品牌協會 http://teba.org.tw/index.asp