臺灣博碩士論文加值系統

自從歐盟所提出的「廢電子電機設備指令」 (Waste Electrical & Electronic Equipment Directive, WEEE) 以及「危害物質限用指令」 (Restriction of Hazardous Substance, RoHS)，於2004年生效後，各國為了能夠持續外銷歐洲，無不謹慎以待。根據經濟部統計2005年，台灣電機電子產品輸歐出口值為新台幣2,334.27億元，影響廠商家數為31189家，因此，這兩項指令執行之後，對台灣產業的衝擊影響甚鉅。綜觀國內以電機電子產業為主，研究有關於綠色新產品的議題當不多見，值此，引發本研究嘗試以我國電機電子產業為例，探究綠色新產品績效之關聯性研究。
本研究將以市場知識能力與組織的環保行動作為前置變數，並以整合能耐作為中介變項，以探討綠色新產品績效（生態績效與市場績效）之間的關聯性。在市場知識能力部份，本研究參考Li and Calantone (1998) 的顧客知識程序和競爭者知識程序，和Pujari, Wright and Peattie (2003) 的供應商知識程序；在組織的環保行動方面，則參考Joshi and Sharma (2004) 的組織行動與Banerjee (2002) 企業環保主義的概念，其構面參考自Pujari, Wright and Peattie (2003) 的最高管理支持環保政策、以及Joshi and Sharma(2004)的R&D強度；整合能耐的概念參考自Koufteros, Vonderembse and Jayaram (2005)，其衡量構面行銷-研發-環保介面參考自Li and Calantone (1998)，以及環保標竿參考自Pujari, Wright and Peattie (2003)。
本研究採以問卷調查法，以「台灣區電機電子工業同業公會會員名錄」為研究對象，一共發放709份問卷，回收之有效問卷為181份，有效回收率為25.5%。經Pearson相關分析後，發現： (1) 市場知識能力和組織的環保行動對整合能耐有顯著相關； (2) 市場知識能力、組織的環保行動與整合能耐對綠色新產品的生態績效有顯著相關； (3) 整合能耐對綠色新產品的生態績效有顯著相關； (4) 市場知識能力、組織的環保行動綠色和新產品的生態績效對綠色新產品的市場績效有顯著相關。經複迴歸分析後發現 (1) 市場知識能力的供應商知識程序和組織的環保行動的高階管者的支持，對整合能耐的影響最大； (2) 市場知識能力的顧客知識程序、組織的環保行動的高階管者的支持和整合能耐的環保標竿，對綠色新產品的生態績效影響最大； (3) 市場知識能力的競爭者知識程序、組織的環保行動的環保政策，對綠色新產品的市場績效影響最大。而中介效果部份： (1) 市場知識能力與組織的環保行動會透過整合能耐，對綠色新產品的生態績效有影響； (2) 市場知識能力與組織的環保行動會透過綠色新產品的生態績效，對綠色新產品的市場績效有影響。

The two environmental regulations, i.e. WEEE and RoHS were proposed by European Union, those would become effective after 2004. Therefore, In order to keep exporting into European, no one no obey the two environmental regulations prudently. According to Ministry of Economic Affair evaluate the products of Electrical and Electronic export to European, the exporting value is 2,334.27 hundred million NT dollars. Meanwhile, that will effect on more than 30,000 manufactures. So that, after the two environmental regulations become effective, those will cause heavy influence on Taiwan electrical and electronic industries. To review the relative literature found that the research for green new product of electrical and electronic industries is not much on Taiwan. Based on this reason, this study attempts to take electrical and electronic industries on Taiwan as an example to explore the relationship amount market knowledge capability, organizational environment action, integration competence and green new products performance.
In respect of market knowledge capability refers to the researches of Li and Calantone (1998) and Pujari, Wright and Peattie (2003), the dimensions included in customer knowledge process, competitor knowledge process and supplier knowledge process. With regard to organizational environment action refers to the researches of Joshi and Sharma (2004) and Banerjee (2002). The dimensions consisted of top management support, environmental policy and R&D strength, those refer to the research of Pujari et al. (2003) and Joshi and Sharma (2004). With respect to integration competence refers to the researches of Koufteros, Vonderembse and Jayaram(2005), the dimensions included in coordination between the interface of marketing-R&D-environment and environmental benchmarking, those refer to the works of Li and Calantone (1998) and Pujari et al.(2003). This research adopted questionnaire survey method and the sampling frame based on the members published by TEEMA. This research mailed 709 questionnaires, the 181 valid questionnaires were returned. The rate of valid response was 25.5%.
By Pearson correlation analysis, the results found that the all constructs of this research have significantly positive correlation with each other separately. By multiple regression analysis, the results found that the supplier knowledge process of market knowledge capability and top management support of organizational environment action have significantly positive influence to integration competence. The customer knowledge process of market knowledge capability, top management support of organizational environment action and environmental benchmarking of integration competence have significantly positive influence to eco-performance of green new products. The competitor knowledge process of market knowledge capability and environmental policy of organizational environment action have the most significantly positive influence to market-performance of green new products. This research use path analysis with integration as mediating variable, and the result found: (1) Market knowledge capability and organizational environmental action can through integration competence indirect effect on eco-performance of green new products; (2) Market knowledge capability and organizational environmental action can through eco-performance of green new products indirect effect on market-performance of green new products.

第一章　緒論 1
　　第一節　研究背景及動機 1
　　第二節　研究目的 3
　　第三節　研究流程 5
　　第四節　論文架構 6
第二章　文獻探討 7
　　第一節　電機電子產業 7
　　第二節　綠色新產品績效 14
　　第三節　市場知識能力 28
　　第四節　組織的環保行動 34
　　第五節　整合能耐 37
第三章　研究方法 43
　　第一節　觀念性研究架構 43
　　第二節　研究假說 44
　　第三節　研究變數與衡量 49
　　第四節　研究對象 53
　　第五節　問卷設計及預試 54
　　第六節　資料分析方法 59
第四章　研究結果與分析 62
　　第一節　問卷回收狀況 62
　　第二節　信度與效度分析 63
　　第三節　樣本特性分析 67
　　第四節　各構面問項之敘述性分析 69
第五節 t檢定與變異數分析 74
　　第五節　相關分析 85
　　第六節　複迴歸分析 89
　　第七節　整合能耐的中介效果 100
　　第八節　路徑分析 105
第五章　結論與建議 114
　　第一節　驗證假說 114
第二節　結論 117
　　第三節　管理意涵與實務建議 126
　　第四節　研究貢獻 128
　　第五節　研究限制與後續研究建議 130
參考文獻 131
附錄一：問卷設計 145

一、中文文獻
司徒達賢、李仁芳、吳思華（1985）。企業概論。教育部空中大學教學委員會。
台灣區電機電子工業同業公會全球資訊網。電子電機產業發展過程。2005年9月5日，取自http://www.teema.org.tw/default.asp。
江增常（1999）。「市場知識能力與組織應變能力影響新產品優勢之研究-台灣地區食品飲料之實証」。大葉大學事業經營研究所碩士論文。
吳明隆（2000）。「SPSS統計應用實務」。台北：松崗電腦圖書。
吳明隆，涂金堂（2005）。「SPSS統計應用分析」。台北：五南圖書。
呂姚霖（2004）。「綠色產品運用平台建構提昇競爭力之研究」。大葉大學事業經營研究所碩士論文。
沙德葛洛夫（Sadgrove, Kit）（1995）。綠色管理手冊（The green manager's handbook）（宋偉航譯），第一版，台北市：天下文化公司（原作1992出版）。
周佩鵑（2004）。「新產品開發活動、市場知識能力對新產品績效之影響-以資源基礎理論之觀點探討」。國立成功大學企業管理研究所碩士論文。
林蔚文 (a) （2005）。「環境法規對電子產業的衝擊如何因應」，電工資訊雜誌， 175期。
林蔚文 (b) （2005）。「寰淨計畫G計畫啟動典禮暨GP User Group成立大會」，電工資訊雜誌， 177期。
宣瑋華（2002）。「影響學校採購人員採購綠色產品之因素探討」。國立中山大學公共事務管理研究所碩士論文。
孫本初（2001）。公共管理。台北市：智勝出版。
庫柏（Cooper, R.G.）（2000）。新產品開發手冊－如何在新產品戰爭中勝出（Product Leadership : Creating and Launching Superior New Products）（巫宗融譯），台北市：遠流出版社（2000）。
張孟哲（2003）。「綠色產品成功商品化之研究-以消費性電子產品為例 」。大葉大學設計研究所碩士論文。
張雨民（2004）。「市場導向對新產品績效影響之研究－以冷凍食品業為例」。中原大學企業管理研究所碩士論文。
張紹勳，（2001）。研究方法。修訂版，台中：滄海書局。
張銘峻（2003）。「新產品績效受顧客互動強度與顧客知識管理能力等相關因素影響之研究，以台灣資訊軟體產業為例」。中原大學企業管理研究所碩士論文。
許英傑、邵泓嘉、黃慧玲（2001）。「從市場導向角度探討市場知識能力與業態創新之關係-以台灣7-ELEVEN導入電子商務為例」。產業管理學報，2卷2期：267-290。
陳光榮（2000）。「建構台灣的國際綠色形象」。經濟情勢暨評論季刊，6卷2期。
陳宥杉（2004）。「綠色環保壓力對企業競爭優勢影響之研究，以國內資訊電子相關產業為例」。國立政治大學企業管理研究所博士論文。
黃俊英（1999）。「綠色行銷－環保熱潮下的行銷對策」。動腦雜誌，281期：37-40。
黃俊英（2000）。「多變量分析」。七版，臺北市：中國經企研究所。
黃義俊（2004）。「市場導向的文化與生態創新的採行之實證研究。以產業為控制變」。臺大管理論叢，15卷1期：75-96。
楊智強（2001）。「回收與補貼之理論與實證-以台灣廢電子電器物品為例」。國立臺灣大學經濟學研究所碩士論文。
經濟部工業局（2005）。歐盟RoHS指令要求與因應對策。2006年7月9日，取自http://www. moea idb.gov.tw/。
經濟部技術處（2005）。經濟部寰淨計畫（G計畫），推動綠色供應鏈電子化，創造綠色產業新契機。2006年3月21日，取自http://doit.moea.gov.tw/。
廖倩汝（2004）。「顧客知識與關係行銷對新產品績效的影響-以數位內容產業為例」。國立中正大學企業管理研究所碩士論文。
趙美華（1996）。「國內企業進行綠色行銷組合之研究-以消費性電子廠商為例」。大同工學院事業經營所碩士論文。
蔡秀芬（2004）。「策略聯盟決策與組織內部因素對新產品績效之影響」。國立成功大學企業管理研究所碩士論文。
鄭祖壽（2003）。「我國廢電子電器物品優先納入回收項目與資源化處理之研究」。國立台北大學資源管理研究所碩士論文。
蕭廣中（1994）。「綠色產品購買行為之研究」。國立台灣大學國際企業學研究所碩士論文
賴士葆、謝龍發（1997）。「科技管理」。台北縣：國立空中大學印行。
謝伊柔（2001）。「企業員工對環保措施及發展策略認知之研究-以東元電機公司為例」。臺中師範學院環境教育研究所碩士論文。
謝佳如（2005）。「組織內部因素、創新類型、外界機構服務與新產品績效之關聯性研究」。國立成功大學企業管理研究所碩士論文。
嚴曉雯（2005）。「從消費者購買決策觀點探討綠色產品關鍵設計要素之研究」。大葉大學設計研究所碩士論文。












二、英文文獻
Anderson, B., & Pettersen, P. (1996). The benchmarking handbook: Step-by-step instruction. London: Chapman & Hall.
Asums, D., & Griffin, J. (1993). Harnessing the power of your suppliers. The McKinsey Quarterly, (3), 63-79.
Atuahene-Gima, K. (1996). Differential potency of factors affecting innovation performance in manufacturing and service firms in Australia. The Journal of Product Innovation Management, 13(1), 35-52.
Atuahene-Gima, K., Li, H., De Luca, L. M. (2006). “The contingent value of marketing strategy innovativeness for product development performance in Chinese new Technology ventures. Industrial Marketing Management, 35(3), 359-372.
Azzone, G., & Manzini, R. (1994). Measuring strategic environmental performance. Business Strategy Environ, 3(1), 1-14.
Banerjee, S. B. (2001). Managerial perceptions of corporate environmentalism: Interpretations from industry and strategic implications for organizations. Journal of Management Studies, 38(4), 489-513
Banerjee, S. B. (2002). Corporate environmentalism: The construct and its measurement. Journal of Business Research, 55(3), 177-191.
Beaumont, JR., Pederson, LM., & Whitaker, BD. (1993). In: Managing the Environment. Butterworth-Heinemann.
Bell, D. (1973). The Coming of Post-Industrial Society. NY: Basic Books.
Bendell, T., Boulter, L., & Kelly, J. (1993). Benchmarking For Competitive Advantage, London：Financial Times Pitman Publishing.
Bertodo, R. (1991). The role of suppliers in implementing a strategic vision. Long Range Planning, 24(3), 40-48.
Bonaccorsi, A., & Lipparini, A. (1994). Strategic partnerships in new product development: An Italian case study. The Journal of Product Innovation Management, 11(2), 134-145.
Bonoma, T. V., Slevin, D. P., & Narayanan, V. K. (1977). Organizational integration: Three roads to more effective management. Graduate School of Business University of Pittsburgh Pape.
Booz, A. J., Allen, B. C., & Hamilton, P. J. (1982). New products management for the 1980s. NY: Booz, Allen and Hamilton Inc
Boxwell, R. J. (1994). Benchmarking for competitive advantage. NY : McGraw-Hill.
Brown, M. G.., & Svenson, R. A. (1988). Measuring R&D productivity. Research Technology Management, 31(4), 11-15.
Burt, D. N., & Soukup, W. R. (1994). Purchasing's role innew product development. Harvard Business School Press, 63(5), 90-97.
Cabena, P., Hadjinian, P., Stadler, R., & Zarasi, A. (1998). Discovering data mining: from concept to implementation. Upper Sddle River, NJ: Prentice-Hall
Callens I., & Tyteca D. (1999). Towards indicators of sustainable development for firms: A productive efficiency perspective. Ecological Economics, 28, 41-53.
Cooper, R. G. (1983). The impact of new product strategies. Industrial Marketing Management, 12, 243-56.
Cooper, R. G. (1984). The strategy-performance link in product innovation. R&D Management, 14(4), 247-259.
Cooper, R. G. (1992). The newprod system: The industry experience. Journal of Product Innovation Management, 9, 113-127.
Cooper, R. G., & Kleinschmidt, E. J. (1987). New products : What separates winners from losers? Journal of Product and Innovation Management, 4(3), 169-184.
Cooper, R. G., & Kleinschmidt, E. J. (1995). Benchmarking the firm's critical success factors in new product development. The Journal of Product Innovation Management. 12(5), 374-31.
Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management Science, 32(5), 554-571.
Day, G. S. (1994). The capabilities of market-driven organizations. Journal of Marketing, 58(4), 37-52.
Day, G. S., & Robin W. (1983). Marketing theory with a strategic orientation. Journal of Marketing, 47, 79-89.
Day, G. S., & Robin W. (1988). Assessing advantage: A framework for diagnosing competitive superiority. Journal of Marketing, 52(2). 1-20.
Day, G. S., Wensley, R. (1988). Assessing advantage: A framework for diagnosing competitive. Journal of Marketing, 52(2) 1-20.
Deephouse, C., Mukhopadhyay T., Goldenson, D. R., & Kellner, M. I. (1995). Software processes and project performance. Journal of Management Information Systems, 12(3), 187-205.
Deshpande, R., Farley, J. U., & Webster, F. E. (1993). Corporate culture, customer orientation and innovativeness. Jounral of Marketing, 57(1), 23-27.
Dickson, P. R. (1992). Toward a general theory of competitive rationality. Journal of Marketing, 56, 69-83.
Dobilas, G., & Macpherson, A. (1997). Environmental regulation and international sourcing policies of multinational firms. Growth and Change, 28(1), 7-23.
Dwyer, L. M. (1990). Factors affecting the proficient management of product innovation. International Journal of Technology Management, 5(6), 721-730.
Eckel, L., Fisher, K., & Grant, R. (1992). Environmental performance measurement. CMA 66,
Elkington, J., & Hailes, J. (1993). The Green Consumer. Viking Penguin, USA. Inc..
Evans, J. R. (1996). Leading practices for achieving quality and high performance. Benchmarking for Quality Management and Technology, 3(4), 43-45.
Fierman, J. (1991) The big muddle in green marketing. Fortune, 123(11), 91-101.
Finnigan, J. P. (1993). The Manager’s Guide to Benchmarking-Essential Skills for the New Competitive-Cooperative Economy. San Francisco: Jossey-Bass.

Gillett, J. (1993). Ensuring suppliers’ environmental performance. Purchasing & Supply Management, Oct: 28-30.
Gillry, K. M. Worrell, D. L., Davidson III, W. N., & EI-Jelly, A. (2000). Corporate environmental initiatives and anticipated firm performance: The differential effects of process-driven versus product-driven greening initiatives. Journal of Management, 26(6), 1199-1216.
Glazer, R. (1991). Marketing in an information-intensive environment: Strategic implications of knowledge as an asset. Journal of Marketing, 55(4), 1-19.
Gobeli, D. H., & Brown, D. J. (1987). Analyzing product innovations. Research Management, 30(4), 25-32.
Grave, M. (1992). The green of business document: A environmental strategy for micrographics. IMC Journal, 28(4), 117-186.
Green, K., Morton, B., & New S. (1996). Purchasing and environmental management: Interactions, policies and opportunities. Business Strategy and the Environment, 5(3), 188-197.
Griffin, A & Hauser, J. R. (1992). The marketing and R&D interface. working paper, University of Chicago.
Griffin, A., & Hauser, J. R. (1993). The voice of the customer. Marketing Science, 12(1), 1-27.
Griffin, A., & Page, A. L. (1993). An interim report on measuring product development success and failure. The Journal of Product Innovation Management, 10(4), 291-308.
Gruner, K. E., & Homburg C. (2000). Does customer interaction enhance new product success? Journal of Business Research, 49(1), 1-14.
Gupta, A. K., & Wilemon, D. (1990). Improving R&D/marketing relations: R&D's perspective. R&D Management, 20(4), 277-290.
Gupta, A. K., Raj, S P., & Wilemon, D. L. (1985). R&D and marketing dialogue in High-Tech firm. Industrial Marketing Management, 14(4), 289-300.

Gupta, A. K., Raj, SP., & Wilemon D. L. (1986). A model for studying R&D-marketing interface in the product innovation process. Journal of Marketing, 50 (12), 7-17.
Hall, J., & Vredenburg, H. (2003). The challenges of innovating for sustainable development. MIT Sloan Management Review, 45(1), 61-68.
Hamel, G., & Prahalad, C. K. (1994). Competing for the future. Harvard Business Review, 72(4) 122-128
Hauptman, O. (1990). The different roles of communication in software development and hardware R&D: Phenomenologic paradox or atheoretical empiricism? Journal of Engineering & Technology Management, 7(1), 49-71.
Hegarty, W. H., & Hoffman, R. C. (1990). Product/market innovations: A study of top management involvement among four cultures. The Journal of Product Innovation Management, 7(3), 186-199.
Hill, C. W., & Scott A. S. (1989). Effects of ownership structure and control on corporate productivity. Academy of Management Journal, 32(1), 25-46.
Hopkins, D. S. (1980). New products winners and losers. The Conference Board report, (733).
Hunt, S. D., & Morgan, R. M. (1995). The comparative advantage theory of competition. Journal of Marketing, 59(2), 1-15.
Hurley, R. F., & Hult, G. T. M. (1998). Innovation, market orientation, and organizational learning: An integration and empirical examination. Journal of Marketing, 62(3), 42-54.
Hutchinson, C. (1992) Corporate strategy and the environment. Long Range Planning, 25(4), 9-21.
James, P. (1994). Quality and the environment: From total quality management to sustainable quality management. Greener Manage Int, 6, 62-70.
Johne, A., & Snelson, P. (1988). Auditing product innovation activities in manufacturing firms. R&D Management, 18(3), 227-233.

Joshi, A. W., & Sharma, S. (2004). Customer knowledge development: Antecedents and impact on new product performance. Journal of Marketing, 68(4), 47-59.
Karlof, B., & Ostblom, S. (1993). Benchmarking: A Signpost to Excellence in Quality and Productivity. NY：John Wiley and Sons, Ins.
Keehley, P., Medlin, S., MacBride, S., & Longmire, Laura (1997). Benchmarking for best practices in the public sector: Achieving performance breakthroughs in federal, state, and local agencies. SF: Jossey-Bass Publishers.
Kekre, S., Krishnan, M. S., & Srinivasan, K. (1995) Drivers of customer satisfaction for software products: Implications for design and service support. Management Science, 41(9), 1456-1470.
Klafter, B. (1992). Pollution prevention benchmarking: AT&T and Intel working together with the best. Total Quality Environment Manage, 2(1) 27-34.
Klassen, R. D., & McLaughlin, C. P., (1996). The impact of environmental management on firm performance. Management Science, 42(8), 1199-1214.
Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1-18.
Kotler, P. (2003). Marketing Management 11th ed., NJ: Prentice Hall.
Koufteros, X., Vonderembse, M., & Jayaram, J. (2005). Internal and external integration for product development. Decision Sciences, 36(1), 97-133.
Larson, E. W., & Gobeli, D. H. (1988). Organizing for product development projects. Journal of Product Innovation management, 5(3), 180-190.
Li H., & Atuahene-Gima, K. (2001). The impact of interaction between R&D and marketing on new product performance: An empirical analysis of Chinese high technology firms. International Journal of Technology Management, 21(1), 61-75.
Li, T., & Calantone, R. J. (1998). The impact of market knowledge competence on new product advantage. Journal of Marketing, 62(4), 13-29.
Li, T., & Cavusgil, S. T. (1999). Measuring the dimensions of market knowledge competence in new product development. European Journal of Innovation Management, 2(3), 129-145.
Li, T., & Cavusgil, S. T. (2000). Decomposing the effects of market knowledge competence in new product export: A dimensionality analysis. European Journal of Marketing, 34(1/2), 57-79
Liker, J. K., Kamath, R. R., Wasti, S. N., & Nagamachi, M. (1996). Supplier involvement in automotive component design: Are there really large US Japan differences? Research Policy, 25(1), 59-89.
Lloyd, M. (1994). How green are my suppliers? - Buying environmental risk. Purchasing & Supply Management, Oct: 36-39.
Maidique, M. A., & Zirger, B. J. (1984). A study of success and failure in product innovation: The case of the U.S. electronics industry. IEEE Transactions on Engineering Management, EM31(4), 192-203.
McGrath, M. E., & Romeri, M. N. (1994). From experience - The R&D effectiveness index: A metric for product development Performance. Journal of Product Innovation Management, 11(3), 13-20.
Miles, M. P., & Munilla, L. S. (1993) The eco-orientation: an emerging business philosophy. Journal Marketing Theory and Practices, 1(2), 43-51.
Mishar, S., Kim, D., & Lee, D. H. (1996). Factors affecting new product success: cross-country comparisons. Journal of Product Innovation Management, 13(6), 530-550.
Montoya-Weiss, M. M., & Calantone, R. J. (1994). Determinants of new product performance: A review and meta analysis. Journal of Product Innovation Management, 11(5). 397-417.
Moorman, C. (1995). Organizational market information processes: Cultural antecedents and new product outcomes. Journal of Marketing Research, 32(3), 318-35.
Narasimhan, R., & Das, A. (1999). An empirical investigation of the contribution of strategic sourcing to manufacturing flexibilities and performance. Decision Sciences, 30(3), 683-718.
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20-35.
Neal, C. (1993) Concurrent engineering with early supplier involvement: A cross-functional challenge. International Journal of Purchasing and Materials Management, 29(2). 2-7.
Olson, E. M., Walker, O. C., & Ruekert, R. W. (1995). Organizing for effective new product development: The moderating role of product innovativeness. Journal of Marketing, 59(1), 48-62.
Pachico, D. (1996). Innovation indicators in the agricultural sector in Latin American. Research Evaluation, 6(3) 205-208.
Peacock, M. (1993). Developing environmental performance measures. Ind Eng.
Peattie, K. (1992). Green Marketing. Pearson Higher Education
Pelham, A. M. (2000). Market orientation and other potential influences on performance in small and medium-sized manufacturing firms. Journal of Small Business Management, 38(1), 48-67.
Porter, M. E., & Class, V. D. L. (1995). Green and competitive: Ending the stalemate. Harvard Business Review, 73(5b), 120-133.
Prahalad, C. K., & Gary H. (1990). The core competence of the corporation. Harvard Business Review, 68(3), 79-91.
Pujari, D., Wright, G., & Peattie, K. (2003). Green and competitive: Influences on environmental new product development performance. Journal of Business Research, 56(8), 657.
Ragatz, G. L., Handfield, R. B., & Petersen, K. J. (2002). Benefits associated with supplier integration into new product development under conditions of technology uncertainty. Journal of Business Research, 55(5), 389-400.
Rochford, L. (1991). Generating and screening new product ideas. Industrial Marketing Management, 20(4), 287-296.
Rosewicz, B. (1990). Americans are willing to sacrifice to reduce pollution, they say. The Wall Street Journal, Al.
Ruekert, R. W., & Walker, O. C. Jr. (1987). Marketing's interaction with other functional units: A conceptual framework and empirical evidence. Journal of Marketing, 51(1) 1-19.
Russo, M. V., & Fouts, P. A. (1997). A resource-based perspective on corporate environmental performance and profitability. Academy of Management Journal, 40(3), 534-559.
Sampson, P. (1970). Can consumer create new products? Journal of the Market Research Society, 12(1), 40-52.
Sanchez, A. M., & Elola, L. N. (1991). Product innovation management in Spain. The Journal of Product Innovation Management, 8(1) 49-56.
Sarkis, J. (1995). Manufacturing strategy and environmental consciousness. Technovation, 15(2), 79-97.
Sbragia, R. (1984). Clarity of manager roles and performance of R&D multidisciplinary projects in matrix structures. R&D Management, 14(2), 113-127.
Sheth, J. N., Sisodia, R. S., & Sharma, A. (2000). The antecedents and consequences of customer-centric marketing. Journal of the Academy of Marketing Science, 28(1), 55-66.
Sinkula, J. M. (1994). Market information processing and organizational learning. Journal of Marketing, 58(1), 35-45.
Smith, E. T. (1991). Managing for quality: Doing it for mother earth. Business Week, Oct 25: 44-49.
Song, M., & Montoya-Weiss, M. M. (2001). The effect of perceived technological uncertainty on Japanese new product development. Academy of Management Journal, 44(1), 61-80.
Song, X. M., & Dyer, B. (1995). Innovation Strategy and the R&D-marketing interface in Japanese firms: A contingency perspective. IEEE Transactions on Engineering Management, 42(4), 360-371.
Song, X. M., & Parry, M. E. (1993). R&D-marketing integration in Japanese high-technology firms：Hypotheses and empirical evidence. Academy of Marketing Science Journal, 21(2), 125-134.
Song, X. M., & Parry, M. E. (1997). The determinants of Japanese new product successes. Journal of Marketing Research, 34(1), 64-76.
Souder, W. E., & Moenaert, R. K. (1992). Integrating marketing and R&D project personnel within innovation projects: An information uncertainty model. Journal of Management Studies, 29(4), 485-511.
Souder, W. E., & Ziegler, R. W. (1977). A review of creativity and problem solving techniques. Research Management, 20(4), 34.
Souder, W. E., Sherman j. D., & Cooper, R. D. (1998). Environmental uncertainty, organizational integration, and new product development effectiveness: A test of contingency theory. Journal of Product Innovation Management, 15(6), 520-533.
Stump, R. L., Athaide, G. A., & Joshi, A. W. (2002). Managing seller-buyer new product development relationships for customized products: A contingency model based on transaction cost analysis and empirical test. Journal of Product Innovation Management, 19(6), 439-454.
Szymanski, D. M., Sundar G. B., & Varadarajan P. R. (1993). An analysis of the market share profitability relationship. Journal of Marketing, 57(3), 1-18.
Taninecz, G. (1996). Customer focus. Industry Week, 245(4), 16-17.
Teece D. J., Pisano G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533.
Utterback, J. M. (1996). Mastering the dynamics of innovation. Harvard Business School Press.
Utterback, J. M., Allen, T. J., Holloman, J. H., & Sirbu, M. H. (1976). The process of innovation in five industries in Europe and Japan. IEEE Transactions in Engineering Management, 23(1), 3-9.
Von Hippel, E. (1986). A source of novel product concepts. Management Science, 32(7), 791-805.
Walley, N., & Whitehead, B. (1994). It's not easy being green. Harvard Business Review, 72(3), 46-52.
Westley, F. & Vredenburg H. (1996). Sustainability and the corporation: Criteria for aligning economic practice with environmental protection. Journal of management Inquiry, 5(2), 104-119.
Wynstra, F., & Pierick, E. T. (2000). Managing supplier involvement in new product development: A portfolio approach. European Journal of Purchasing & Supply Management, Jun: 6, 49-57.
Zhou, K. Z. (2006). Innovation, imitation, and new product performance: The case of China. Industrial Marketing Management, 35(3), 394-402.