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A Study in Relating Strategy and Structure to Flexible Automatin in R.O.C. Advisor:Jia-sheng Lee Student:Shun- chen Chang Abstract As the environments of industries in Taiwan have changed violently during these years, a firm needs frequently modify its manufacturing technology to maintain its competitiveness. Such modifications, however, alter the firm''s design/processing operations thereby creating a mismatch among manufacturing capabilities, business strategies, organization structure, and workdesign. Regaining fit requires adjustments, in the c= emphasis that the firm places in its strategy and structure. to the extent that such adjustments reflecting the changing competencies of the firm''s manufacturing technology, there shold be an internal fit and consequently performance. The purpose of this research is to investigate the organizational factors (business strategies, organizational structure, and workdesign) that affect the performance of flexible automation, including: 1. Whether a business strategy affects the relationship between flexible automation and business performance? 2. Whether organizational structure affects the relationship between flexible automation and business performance? 3. Whether different workdesign patterns affect the relationship between flexible automation and business performance? 4. Whether effects of strategy, structure and workdesign on relationship between flexible automation and business performance are different among types of industries and types of products? A survey to "the 1000 largest manufacturing firms in Taiwan" has been carried out, 490 questionnaire mailed, among them 129 returned. Some findings by using moderated regression analysis are as follows: The performance of flexible automation measured by return of assets will be higher when delivery strategy is given greater emphasis or workgroups are used more frequently at the opeartional level. Moreover, if the type of products is of "high variety and low volume", the business performance will go higher than general when their organizational factors match better to their flexilbe automation technology. And the results are as follows: When the type of products is of "high variety and low volume", the higher the degree of flexible automation, the higher is performance when cost, quality, innovation or delivery strategy is given greater emphasis and also when the flow from design to manufacturing is implemented concurrently and when workgropus are used more frequently at the operational level. Key Words:flexible Automation, Strategy, Organization Structure
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