跳到主要內容

臺灣博碩士論文加值系統

(216.73.216.213) 您好!臺灣時間:2025/11/07 22:48
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

: 
twitterline
研究生:王淑婉
研究生(外文):WANG, SHU-WOAN
論文名稱:影響有機食品零售商再購意願之因素探討
論文名稱(外文):Factors Influencing Repurchase Intention towards Organic Food Retailers
指導教授:王崇昱王崇昱引用關係
指導教授(外文):WANG, CHUNG-YU
口試委員:王崇昱胡寬裕翁鶯娟
口試委員(外文):WANG, CHUNG-YUHU, KUAN-YUWONG, YING-JIUAN
口試日期:2017-05-15
學位類別:碩士
校院名稱:國立高雄應用科技大學
系所名稱:企業管理系碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:中文
論文頁數:71
中文關鍵詞:自我形象一致性功能一致性信任再購意願自我效能
外文關鍵詞:Self-image CongruityFunctional CongruityTrustRepurchase IntentionSelf-efficacy
相關次數:
  • 被引用被引用:2
  • 點閱點閱:342
  • 評分評分:
  • 下載下載:10
  • 收藏至我的研究室書目清單書目收藏:0
過去探討影響再購意願之因素甚多,但欠缺從一致性的角度切入,因此本研究將自我形象一致性、功能一致性為前因變數,來探討其對於信任及有機食品零售商再購意願之影響性,並以自我效能為干擾變數。本研究以曾購買有機食品之消費者為施測對象,透過紙本及網路問卷發放,最後有效問卷共254份,以迴歸分析驗證各研究假說,結論分述如下:(1)消費者所認知的自我形象一致性會透過有機食品零售商之信任對再購意願產生影響,並具有完全中介效果。(2)消費者所認知的功能一致性會透過有機食品零售商之信任對再購意願產生影響,並具有部分中介效果。(3)自我效能無正向干擾消費者所認知的自我形象一致性及功能一致性對於其再購意願的影響性。根據上述研究結果,本研究將提出具體建議提供業者參考。
In the past, there were lots of studies investigating the impact of repurchase intention. However, few works focuses on exploring the effect of consistency on repurchase intention towards organic food retailers. It is assumed that self-image congruity and functional congruity are potential independent variables while trust is the mediating variable and self-efficacy is a moderator. In order to collect opinions from customers having experience with purchasing organic food, a total of 254 valid questionnaires were collected and used to examine research hypotheses. The results of regression analysis are concluded as follows: (1) Self-image congruity fully mediates the relationship between trust and repurchase intention toward organic food retailers. (2) Functional congruity partially mediates the relationship between trust and repurchase intention toward organic food retailers. (3) Self-efficacy does not show positive moderating effect on the relationship between self-image congruity as well as functional congruity and repurchase intention. Recommendations are made for organic food retailers based on the above findings.
中文摘要 i
英文摘要 ii
誌謝 iii
目錄 iv
表目錄 vi
圖目錄 viii

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第二章 文獻探討 4
第一節 有機食品(Organic food) 4
第二節 再購意願(Repurchase intention) 6
第三節 信任(Trust) 7
第四節 自我形象一致性(Self-image congruity) 9
第五節 功能一致性(Functional congruity) 13
第六節 自我效能(Self-efficacy) 15
第三章 研究設計與方法 19
第一節 研究架構 19
第二節 研究變項操作型定義與衡量方式 20
第三節 問卷設計 25
第四節 研究方法 26
第四章 研究分析與結果 27
第一節 敘述性統計分析 27
第二節 信、效度分析 31
第三節 各變數間之相關係數分析 36
第四節 各變數與人口統計變項的差異性分析 37
第五節 信任之中介效果分析 41
第六節 自我效能對各構念間之干擾檢定 44
第七節 假設結果檢定 47
第五章 結論與建議 48
第一節 研究結論 48
第二節 研究貢獻與管理意涵 52
第三節 研究限制及建議 55
參 考 文 獻 56
附 錄:研究問卷內容 69

一、中文部份
1.丁基意 (2007)。自我形象一致性、功能屬性一致性對旅遊滿意度與忠誠度的影響。國立中山大學企業管理學系研究所,碩士論文。
2.王志彰(2015)。生活型態、涉入程度、知覺價值對台北市民購買有機食品意願影響之研究。世新大學資訊管理學研究所,碩士論文。
3.王雋方(2015)。影響再訪意願之因素探討-以到訪間隔為干擾變數。國立高雄應用科技大學企業管理系研究所,碩士論文。
4.行政院農業委員會(2007) 取自有機農業全球資訊網http://info.organic.org.tw/supergood/front/bin/ptlist.phtml?Category=100981
5.吳萬益 (2005)。企業研究方法,二版,台北:華泰書局。
6.吳靜怡 (2008)。汽車產業之多重參考點評估:替代方案吸引力、自我形象一致性及轉換成本間之關係。朝陽科技大學企業管理系研究所,碩士論文。
7.李介耀(2008)。國小校園英語生活環境對英語學習成就的影響:家庭社經地位、城鄉別、合作學習與自我效能為干擾變項。國立彰化師範大學工業教育與技術學系研究所,碩士論文。
8.李政儒(2015)。消費者對於有機食品的知覺風險、產品知識與購買意願之研究。康寧大學資訊傳播研究所,碩士論文。
9.李佩憬(2013)。自我形象一致性的消費研究-以馬術為例。國立中正大學,運動與教育學系研究所,碩士論文。
10.何尚蓉(2016)。探討自我一致性對品牌摯愛之影響:以品牌信任和品牌承諾
為中介效果。嶺東科技大學行銷與流通管理系研究所,碩士論文。
11. 杜繩武、 何黎明、 蘇郁芬、 沈明莉及黃永全(2009)。電信業者網站功能設計分析。海洋休閒管理學刊 , 2期 74 – 89。
12.林怡君 (2002)。贈品-主產品利益一致性與品牌權益對促銷效果影響之研究。台灣大學商學研究所,碩士論文。
13.林裕豐 (2012)。自我形象一致性對顧客態度影響之研究-以王品牛排餐廳為例。國立台北大學企業管理學系研究所,碩士論文。
14.高志明(2013年2 月19日)。台灣四大養身食品通路都有集團悄悄插旗投
資,金融家月刊電子報。取自
http://paper.udn.com/udnpaper/POE0041/231923/web/
15.高俐婷(2013)。自我形象與品牌形象一致性對自用小客車購買意願之影響-
以社會讚許度為調節變項。東吳大學心理學系研究所,碩士論文。
16.胡瑋純(2009)。服務品質、議題行銷及企業形象對購買意願之影響─顧客信任的干擾效果,真理學管學科學研究所,碩士論文。
17.孫志麟(1991)。自我效能的基本概念及其在教育上的應用。教育研究雙
月刊, 22, 47-53。
18.康健雜誌(2012)。11大有機通路祕密客大調查,康健雜誌165期。取自
http://www.commonhealth.com.tw/article/article.action?nid=66081&page=3
19.許明旗(2012)。影響再購意願之因素探討及轉換成本的角色-以某家連鎖機
構為例。國立高雄應用科技大學高階經營管理研究所,碩士論文。
20.崔爾雅(2009)。品牌個性與自我一致性對品牌忠誠度影響之研究─以國際連
鎖餐廳為例。國立高雄餐旅大學餐旅管理研究所,碩士論文。
21.梁茂森(1998)。國中生學習自我效能量表之編制。教育學刊, 14, 155-192。
22.陳玉玲(1995)。目標設定、目標投入與自我效能對國小學生數學作業表現的影響。國立高雄師範大學教育學系研究所,碩士論文。
23.陳宜棻,劉璧瑩 (2010)。結合服務品質與TAM觀點探討消費者線上信任及購買意願之影響因素。顧客滿意學刊,(6)1-32。
24.陳怡君(2014)。消費者知覺風險、自我形象一致性對其購買意願與口碑之影響-以文創產品市場的行銷溝通為調節變項。淡江大學企業管理學系研究所,碩士論文。
25.陳宜娟(2013)。綠色產品購買意願之因素探討-以產品涉入為干擾變數及以節能產品為例。國立高雄應用科技大學企業管理系研究所,碩士論文。
26.陳政偉(2015年12月24日)。全家看好有機商機引進里仁商品,中央通訊社電子報。取自https://tw.news.yahoo.com/%E5%85%A8%E5%AE%B6%E7%9C%8B%E5%A5%BD%E6%9C%89%E6%A9%9F%E5%95%86%E6%A9%9F-%E5%BC%95%E9%80%B2%E9%87%8C%E4%BB%81%E5%95%86%E5%93%81-063323749.html
27.陳靜雯(2016)。有機食品消費者購買意願研究。東吳大學高階經營研究所,碩士論文。
28.葉卉軒(2016年11月8日)。搶食機!有機店暴走式展店 商機上看300億,
聯合晚報電子報。取自https://udn.com/news/story/7241/2114413
29.黃巧萍(2004)。保養品品牌形象一致性對購買行為影響之研究。淡江大學管
理科學研究所,碩士論文。
30.黃金得(2012)。影響綠色商品再購意願之因素探討-以環境態度為干擾變數及
再生碳粉匣為例。國立高雄應用科技大學高階經營管理研究所,碩士論
文。
31.黃郁婷(2015)。產品知識、通路選擇、有機驗證標章對消費者知覺價值及購
買意願之影響–以台灣有機食品為例。國立成功大學企業管理研究所,碩
士論文。
32.黃威達(2013)。有機食品連鎖商店對第三方物流服務品質及滿意度分析–以A
有機食品連鎖商店為例。國立交通大學運輸物流學程研究所,碩士論文。
33.黃耀慶(2009)。探討自我效能與信任對知識管理系統成功之調節影響。國立
中正大學資訊管理暨醫療資訊管理研究所,碩士論文。
34.董伊瑜(2011)。品牌信任、認知價值與再購意願之研究-以王品集團為例。
中國文化大學觀光事業學系研究所,碩士論文。
35.楊玉婷(2014) 深富自然及人文關懷的親土精神-我國有機農業發展策略分析。台灣經濟研究月刊,37卷(3)46-47。
36.劉素燕(2008)。消費者品牌評估的多重參照效果。國立東華大學企業管理研究所,碩士論文。
37.盧亞麗(2002)。有機生活手冊。台北市,台灣:上旗文化。
38.鍾語喬(2014)。有機農夫市集產品知識、關係品質對再購意願影響之研究。正修科技大學休閒與運動管理研究所,碩士論文。
二、英文部份
1.Anderson, E. W., & Weitz, B. (1989). Determinants of continuity in conventional industrial channel dyads. Marketing Science, 8(4), 310-323.
2.Aaker, D. A. (1996). Measuring brand equity across products and markets.California management review, 38(3), 102-120.
3.Aaker, J. L. (1997). Dimensions of brand personality. Journal of marketing research, 347-356.
4.Bandura, A. (1977). Self-efficacy: toward a unifying theory of behavioral change. Psychological review, 84(2), 191.
5.Bandura, A. (1986). Social foundations of thought and action: A social cognitive theory. Prentice-Hall, Inc.
6.Bandura, A. (1997). Self Eflicacy. The Exercise of Control, New York: W H.Freeman & Co. Student Success, 333, 48461.
7.Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173.
8.Bellenger, D. N., Steinberg, E., & Stanton, W. W. (1976). Congruence of store image and self image-As it relates to store loyalty. Journal of retailing, 52(1), 17-32.
9.Berry, L. L., & Parasuraman, A. (1991). Marketing service. Competing through Quality, New York.
10.Bolton, R. N., & Lemon, K. N. (1999). A dynamic model of customers' usage of services: Usage as an antecedent and consequence of satisfaction. Journal of marketing research, 171-186.
11.Boon, S. D., & Holmes, J. G. (1985). The Dynamics of Interpersonal Trust: 145 Resolving Uncertainty in the Face of Risk. In Robert , A. H., & Groebel, J. Cooperation and Personal Behavior. (Eds.). New York: Cambridge University, 190-211.
12.Branaghan, R. J., & Hildebrand, E. A. (2011). Brand personality, self‐congruity, and preference: A knowledge structures approach. Journal of Consumer Behaviour, 10(5), 304-312.
13.Chan, S. C., & Lu, M. T. (2004). Understanding Internet Banking Adoption and Use Behavior: A Hong Kong Perspective. Journal of Global Information Management (JGIM), 12(3), 21-43.
14.Chon, K. S., & Olsen, M. D. (1991). Functional and symbolic congruity approaches to consumer satisfaction/dissatisfaction in consumerism. Journal of the International Academy of Hospitality Research logo, (3).
15.Chon, K. S. (1992). Self-image/destination image congruity. Annals of Tourism Research, 19(2), 360-363.
16.Collier, J. E. & Bienstock, C. C. (2006), Measuring Service Quality in E-Retailing, Journal of Service Research, 8(3), 260-270.
17.Cronin, J. J., & Morris, M. H. (1989). Satisfying customer expectations: The effect on conflict and repurchase intentions in industrial marketing channels.Journal of the Academy of Marketing Science, 17(1), 41-49.
18.Cronin Jr, J. J., & Taylor, S. A. (1992). Measuring service quality: a reexamination and extension. The journal of marketing, 55-68.
19.Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of retailing, 76(2), 193-218.
20.Deutsch, M. (1958). Trust and suspicion. Journal of conflict resolution, 265-279.
21.Dirks, K. T. (1999). The effects of interpersonal trust on work group performance. Journal of applied psychology, 84(3), 445.
22.Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer-seller relationships. the Journal of Marketing, 35-51.
23.Epstein, S. (1980). The self-concept: A review and the proposal of an integrated theory of personality. Personality: Basic issues and current research, 82-132.
24.Esch, F. R., Langner, T., Schmitt, B. H., & Geus, P. (2006). Are brands forever? How brand knowledge and relationships affect current and future purchases.Journal of Product & Brand Management, 15(2), 98-105.
25.Folkes, V. S. (1988). Recent attribution research in consumer behavior: A review and new directions. Journal of Consumer Research, 14(4), 548-565.
26.Gist, M. E., & Mitchell, T. R. (1992). Self-efficacy: A theoretical analysis of its determinants and malleability. Academy of Management review, 17(2), 183-211.
27.Grisaffe, D. B., & Nguyen, H. P. (2011). Antecedents of emotional attachment to brands. Journal of Business Research, 64(10), 1052-1059.
28.Grubb, E. L., & Grathwohl, H. L. (1967). Consumer self-concept, symbolism and market behavior: A theoretical approach. The Journal of Marketing, 22-27.
29.Hackett, G., & Betz, N. E. (1989). An exploration of the mathematics self-efficacy/mathematics performance correspondence. Journal for research in Mathematics Education, 261-273.
30.Hawkins, D. I., Best, R. J., & Coney, K. A. (2001). Consumer behavior: Building marketing strategy (8th ed.). Boston, Mass: Irwin & McGraw Hill.
31.Heckler, S. E., & Childers, T. L. (1992). The role of expectancy and relevancy in memory for verbal and visual information: What is incongruency?. Journal of Consumer Research, 18(4), 475-492.
32.Hee Kwak, D., & Kang, J. H. (2009). Symbolic purchase in sport: the roles of self-image congruence and perceived quality. Management Decision, 47(1), 85-99.
33.Howard, J. A. S., & Jagdish, N. (1969). The theory of buyer behavior (No. 658.834 H6).
34.Johar, J. S., & Sirgy, M. J. (1989). Positioning models in marketing: toward a normative-integrated model. Journal of Business and Psychology, 3(4), 475-485.
35.Jones, G. R., & George, J. M. (1998). The experience and evolution of trust: Implications for cooperation and teamwork. Academy of management review,23(3), 531-546.
36.Jones, T. O. and Sasser Jr., W. E. (1995), Why satisfied customers defect. Harvard Business Review, 73(6), pp. 88-99.
37.Kolter, P. (1999) Marketing Management, Analysis, Planning, Implementation. Control, 7ed, Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 162-194.
38.Kumar, N., Scheer, L. K., & Steenkamp, J. B. E. (1995). The effects of perceived interdependence on dealer attitudes. Journal of marketing research, 348-356.
39.Landon, E. L. (1974). Self concept, ideal self concept, and consumer purchase intentions. Journal of consumer research, 1(2), 44-51.
40.Lee, C. (1983). Cross-Cultural Training: Don't Leave Home Without It. Training,20(7), 20-21.
41.Lee, H. S., & Cho, C. H. (2009). The matching effect of brand and sporting event personality: Sponsorship implications. Journal of Sport Management, 23(1), 41-64.
42.Lent, R. W., & Lopez, F. G. (2002). Coginitive ties that bind: A tripartite view of efficacy beliefs in growth-promoting relationships. Journal of social and Clinical Psychology, 21(3), 256.
43.Levy, S. J. (1959), Symbols for sales, Harvard Business Review, 37(4), 117.
44.Litvin, S. W., & Goh, H. K. (2002). Self-image congruity: a valid tourism theory? Tourism Management, 23(1), 81-83.
45.Locke, E. A., & Latham, G. P. (1990). A theory of goal setting & task performance. Prentice-Hall, Inc.
46.Malär, L., Krohmer, H., Hoyer, W. D., & Nyffenegger, B. (2011). Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self. Journal of Marketing, 75(4), 35-52.
47.Malhotra, N. K. (1981). A scale to measure self-concepts, person concepts, and product concepts. Journal of marketing research, 456-464.
48.Martin, W. S., & Bellizzi, J. (1982). An analysis of congruous relationships between self-images and product images. Journal of the Academy of Marketing Science, 10(4), 473-489.
49.Maddux, J. E. (1995). Self-efficacy theory. In Self-efficacy, adaptation, and adjustment (pp. 3-33). Springer US.
50.McKee, D., Simmers, C. S., & Licata, J. (2006). Customer self-efficacy and response to service. Journal of Service Research, 8(3), 207-220.
51.Mohr, J., & Spekman, R. (1994). Characteristics of partnership success: partnership attributes, communication behavior, and conflict resolution techniques. Strategic management journal, 15(2), 135-152.
52.Moorman, C., Zaltman, G., & Deshpande, R. (1992). Relationships between providers and users of market research: The dynamics of trust within and between organizations. Journal of marketing research, 29(3), 314.
53.Moorman, C., Deshpande, R., & Zaltman, G. (1993). Factors affecting trust in market research relationships. the Journal of Marketing, 81-101.
54.Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. The journal of marketing, 20-38.
55.Oliver, R. L. (1999). Whence consumer loyalty?. the Journal of Marketing, 33-44.
56.Onkvisit, S., & Shaw, J. (1987). Self-concept and image congruence: some research and managerial implications. Journal of International Consumer Marketing, 4(1),13-23.
57.Richheld, F. F., & Sasser, W. E. (1990). Zero defections: quality come to service. Harvard Bus Rev, 68, 105-111.
58.Reichheld, F. F. (1993). Loyalty-based management. Harvard business review,71(2), 64-71.
59.Riggs, M. L., Warka, J., Babasa, B., Betancourt, R., & Hooker, S. (1994). Development and validation of self-efficacy and outcome expectancy scales for job-related applications. Educational and psychological measurement, 54(3), 793-802.
60.Ring, P. S., & Van de Ven, A. H. (1992). Structuring cooperative relationships between organizations. Strategic management journal, 13(7), 483-498.
61.Robbins, S. P. (2005). Organizational Behavior, New Jersey: Pearson Prentice Hall, Inc.
62.Rotter, J. B. (1980). Interpersonal trust, trustworthiness, and gullibility. American Psychologist, 35 (1), 1-7.
63.Schunk, D. H. (1989). Social cognitive theory and self-regulated learning. InSelf-regulated learning and academic achievement (pp. 83-110). Springer New York.
64.Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of consumer research, 9(3), 287-300.
65.Sirgy, M. J. (1985). Using self-congruity and ideal congruity to predict purchase motivation. Journal of Business Research, 13(3), 195-206.
66.Sirgy, M. J. (1985), Self-image/ product-image congruity and consumer Decision - making, International Journal of Management, 2(4). P.49-63.
67.Sirgy, M. J., & Samli, A. C. (1985). A path analytic model of store loyalty involving self-concept, store image, geographic loyalty, and socioeconomic status. Journal of the Academy of Marketing Science, 13(3), 265-291.
68.Sirgy, M. J., Johar, J. S., Samli, A. C., & Claiborne, C. B. (1991). Self-congruity versus functional congruity: Predictors of consumer behavior. Journal of the Academy of Marketing Science, 19(4), 363-375.
69.Sirgy, M. J., Grewal, D., Mangleburg, T. F., Park, J. O., Chon, K. S., Claiborne, C. B., ... & Berkman, H. (1997). Assessing the predictive validity of two methods of measuring self-image congruence. Journal of the academy of marketing science, 25(3), 229-241.
70.Sirgy, M. J., & Su, C. (2000). Destination image, self-congruity and travel behavior: Toward an integrative model. Journal of Travel Research, 38(4), 340-352.
71.Taylor, S. A., & Baker, T. L. (1994). An assessment of the relationship between service quality and customer satisfaction in the formation of consumers' purchase intentions. Journal of retailing, 70(2), 163-178.
72.Thomas, A. S. (1995). After all you have done for you customers, why are they still not happy. Fortune, 139(12), 178-182.
73.Tsai, H. T., & Huang, H. C. (2007). Determinants of e-repurchase intentions: An integrative model of quadruple retention drivers. Information & Management,44(3), 231-239.
74.Vancouver, J. B., & Schmitt, N. W. (1991). An exploratory examination of person‐organization fit: Organizational goal congruence. Personnel psychology,44(2), 333-352.
75.Watson, J. J., & Wright, K. (2000). Consumer ethnocentrism and attitudes toward domestic and foreign products. European Journal of Marketing,34(9/10), 1149-1166.
76.Webb, D. (2000). Understanding customer role and its importance in the formation of service quality expectations. Service Industries Journal, 20(1), 1-21.
77.Wood, R., & Bandura, A. (1989). Impact of conceptions of ability on self-regulatory mechanisms and complex decision making. Journal of personality and social psychology, 56(3), 407.
78.Yim, C. K. B., Chan, K. W., & Hung, K. (2007). Multiple reference effects in service evaluations: Roles of alternative attractiveness and self-image congruity. Journal of Retailing, 83(1), 147-157.

QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top