參考文獻
一、中文參考文獻
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方世榮 (2002)，「關係價值、關係品質與忠誠度之探討—零售銀行業的實證研究」，《管理學報》，19，1097-1130。謝啟瑞 (1996)，《健康經濟學》，五南圖書出版股份有限公司。
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中央健康保險局，民眾服務—最新健保數據—全民健康保險統計，網址：http://www.nhi.gov.tw/webdata/webdata.asp?menu=1&menu_id=4&webdata_id=805&WD_ID=4。
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