臺灣博碩士論文加值系統

自2010年電視開始由傳統電視，變成智慧電視，傳統電視功能漸漸從主舞台移出也，因為智慧平台化後，電視廠商都想發展自己的獨特應用，因而從原本晶片設計廠商Turnkey Solution 移往高度客製化的Solution，因而對競爭態勢更為複雜。
以A 公司為例，面對產品需求面，市場結構面改變，同業激烈價格競爭(包含大陸的供應鏈崛起)，雖然積極擴大電視晶片市場佔有率，並以積極的提高產品品質及價格競爭力，也必須同時思考新的競爭策略，藉由公司既有的核心價值，包含龐大的IP群，強大晶片設計以及軟體開發能力，無為不至的客戶支持及議價能力。來開拓另一個市場及創造公司全新的價值。
本論文之研究目的在於檢視電視產業趨勢，並藉由個案討論及分析拆解該公司核心競爭力，開發策略方向之關鍵因素。並給予建議 A公司思考並規劃出為下一階段戰略及產品發展方向。

Since TV began to change from traditional TV to smart TV in 2010, traditional TV functions have gradually moved out of the main stage. Because of the wisdom of the platform, TV manufacturers want to develop their own unique applications, so they moved from the original chip design manufacturer Turnkey Solution to the height. The customized solution is thus more complicated for the competitive situation.
Taking Company A as an example, in the face of product demand, the market structure changed, the industry's fierce price competition (including the rise of the mainland's supply chain), although actively expanding the market share of TV chips, and actively improving product quality and price competitiveness It is also necessary to think about new competitive strategies at the same time, with the company's existing core values, including a large IP group, powerful chip design and software development capabilities, and indispensable customer support and bargaining power. To open up another market and create new value for the company.
The purpose of this paper is to examine the trends in the television industry and to develop key strategies for the strategic direction of the company by discussing and analyzing the core competitiveness of the company. And give advice to A company to think about and plan for the next stage of strategy and product development direction.

中文摘要 i
ABSTRACT ii
誌謝 iii
目錄 iv
表目錄 vi
圖目錄 vii
第一章、 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 1
1.3 研究步驟 2
第二章、 文獻探討 3
2.1 競爭力策略文獻探討 3
2.1.1 五力分析理論 3
2.1.2 SWOT 分析理論 6
2.1.3 企業核心能力分析 8
2.1.4 企業價值鏈分析 10
第三章、研究方法 13
第四章、 個案分析 15
4.1電視晶片產業 15
4.1.1 電視產業的創新與改變 15
4.1.2 電視晶片在其中的角色 17
4.1.3 電視晶片產業概況與市場發展 19
4.2 個案公司 20
4.2.1 個案公司簡介 20
4.2.2 個案公司五力分析 21
4.3 個案公司競爭策略 23
4.3.1 個案公司強化核心競爭力策略 24
4.3.2 個案公司強化外部機會策略 26
4.3.3 增強核心競爭力策略Vs市場競爭力SWOT分析 27
第五章、 研究結論與建議 29
參考文獻 31

【英文部分】
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[7] Martin Neil Baily, Clifford Winston, and Peter C. Reiss Brookings Papers on Economic Activity, Microeconomics: 1998
[8] M.E Porter, Competitive Strategy. Measuring Business Excellence, 1, 12-17,1997
[9] Amit and Schoemaker,Strategic assets and organizational rent January ,1993
[10] Paul Nunes and Tim Breene,”Reinvent Your Business Before It’s Too Late,” from the January-February 2011 issue
[11] Clark G. Gilbert,Matthew J. Eyring and Richard N. Foster,” Two Routes to Resilience magazine article ,” 2012