參考文獻
一、中文部份
(一)學術論文
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伍翠蓮(1995):〈有線電視訂戶滿意度與購後行為、業者經營規模關係之研究─
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鍾麗華(1997):〈台灣有線電視系統併購:1994-1997〉,淡江大學傳播研究所碩士論文。
彭芸、王國樑等(1997):〈影視媒體產業(值)調查分析〉,行政院新聞局綜合
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林彥伶(1999),電視觀眾的「轉台行為」與「收視決定習慣」,廣電人,8月號,56期,p36-37。
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