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研究生:洪雍量
研究生(外文):Yung-Liang Hung
論文名稱:重力鑄造廠對上下游廠商合作策略之價值創造
論文名稱(外文):The Value Creation of Gravity Casting Foundry’s Cooperative Strategy to Upper Stream and Down Stream Firms.
指導教授:胡哲生胡哲生引用關係
學位類別:碩士
校院名稱:國立雲林科技大學
系所名稱:企業管理系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2006
畢業學年度:94
語文別:中文
論文頁數:93
中文關鍵詞:交易價值合作策略資源依賴資源基礎價值網路
外文關鍵詞:Transaction ValueCooperative strategyResource dependenceResource based theoryValue Network
相關次數:
  • 被引用被引用:3
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  • 收藏至我的研究室書目清單書目收藏:1
鑄造業為機械工業的基礎工業, 產業關連性極大, 屬傳統成熟、分散、3K 產業,而大陸、東南亞、印度、韓國等國家,近年來挾其廉價工資的優勢,已嚴重威脅我國在中低價位產品的市場。同時,由於區域性保護主義興起,北美、歐盟、東南亞國協自由貿易區域紛紛成立,增加我國拓展外銷的困難。整體來看,受到市場需求移轉及國內投資環境不足以吸引廠商持續投入,使得目前下游產業仍存有空洞化的危機,這也將影響國內需求市場縮減,導致鑄造廠面臨外移壓力。
目前國內鑄造業除受全球經濟不景氣的影響,且在人工成本高漲、人民環保意識抬頭等因素下的影響,經營日益困難;再加上近年來遭受大陸、東南亞等地區,挾其勞工、土地成本低廉等競爭優勢,更使國內鑄造業在國際上的競爭力更顯薄弱。因而在進入21 世紀之時,如何保有台灣業者的競爭優勢,結合台灣的產業特色,以期台灣的鑄造業能永續經營,將是政府、業者與相關學者必須負起的重責大任。
整體而言,除了技術實力外,良好的協力體系是我國在鑄造業競爭的一項獨特優勢,專業鑄造業者本身常是下游組裝廠的協力廠,而鑄造業價值鏈中除成形外,其餘部分外包給周邊支援廠商的情形相當普遍,因此,若要提升我國鑄造工業的競爭力,應該要從整體產業價值鏈作考量,才能拉大與後進追隨者(如大陸、印度、韓國、東南亞各國等) 之距離。
本研究以網路理論的三要素:成員(Acter)、活動(Activities)、資源(Resources)的方式解構個案公司在網路中的態勢,再整理出價值(Value)構面,接著探討個案公司在合作關係的夥伴經營策略並做比較。本研究的發現如下:
1. 企業為了強化自身資源能力,會影響經營策略的形成
2. 企業為了追求互補性資源,會影響經營策略的形成。
3. 企業之經營策略會影響其追求之網路關係效益。
4. 企業之經營策略會影響夥伴選擇原則的內涵。
5. 企業為了追求網路關係效益會影響其合作策略。
6. 企業選擇夥伴的原則會影響其合作策略的發展。
7. 企業之合作策略會影響其交易價值的多寡。
The casting industry is the foundation of the mechinery industry, and it involves broadly. In recent years, South East Asia, China and Korea have threating Taiwan seriously with the cheaper labors and facilities. At the same time, the regional protectionism is rising and NAFTA, U.N., ASEAN were found. It is more difficulty in Taiwan to increase export business. Overall, according to the shift in market demand and the dometic invested environment is getting worse. In the situations, the casting industry has to move out.
Now, the competitive adventage of Taiwan in the international market is reducing. So, how to combine the adventage of Taiwan with traits to maintain the satus is a heavy duty for government, scholars and business owner.
Overall, in addition to technology, the good coordination network is a particular adventadge in casting industry in Taiwan. The professional casting foundries are usually be the down stream firms’ coordinator. In addition to the casting, the situation of outsourcing others procedures by supproted companies is quite popurlar. In order to enhance our competition adventage, we should emphasize the value chain of the whole casting industry.
The researcher analyzes the situation in the industry network of the cases by three factors in network theory: Actor, Activities and Resources, and then generalize the Value issues. Finally, research and compare these companies with each other.
The discoveries in the research:
1. Enterprises strengthen their own abilities on purpose, and these objecives will affect the strategies of operation.
2. Enterprises seek the complementary resources on purpose, and these objecives will affect the strategies of operation.
3. The strategies of operation will affect the effects of the network relation which they seeked.
4. The strategies of operation will affect the rules of choosing parnership.
5. Enterprises seek the effects of the network relation on purpose, and these objecives will affect their cooperative strategies.
6. The rules of choosing parnership will affect their cooperative strategies.
7. The cooperative strategies will affect the quantity of their transaction values.
目 錄 ii
圖目錄 iv
表目錄 v
第壹章 緒論 1
1.1研究背景與動機 1
1.3研究目的 2
1.4研究限制 2
第貳章 文獻回顧 3
2.1價值網路 3
2.2合作策略 13
2.2.合作夥伴關係管理 22
第叁章 研究設計 28
3.1質性研究方法 28
3.3資料來源 31
3.4研究對象 32
3.5研究流程 41
第肆章 個案分析 43
4.1產業價值網路分析 43
4.2合作策略資料編碼分析 51
4.3產業網路合作模式的邏輯演繹 71
4.4觀念命題歸納 72
第伍章 結論與建議 76
5.1研究結論 76
5.2理論架構 77
參考文獻 79
附錄一 訪談題綱 84
參考文獻
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網站部分
1.財團法人工業技術研究院 http://www.itri.org.tw
2.台灣鑄造學會 http://www.foundry.org.tw
3.ITIS產業資訊服務網http://www.itis.org.tw
4.台灣區鑄造品工業同業公會 http://www.casting.org.tw
5.台灣區模具工業同業公會 http://www.tmdia.org.tw
6.全國博碩士論文資訊網 http://etds.ncl.edu.tw/theabs/index.jsp
7.中華民國經濟部 http://www.moea.gov.tw/index.htm

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