參考書目
一、中文部份
李坤遠(1996) : <訊息涉入、廣告主可信度、廣告訴求方式與廣告溝通效果關係之研究>，國立交通大學管理科學研究所碩士論文。江宏祥(1995) : <有線電視購物頻道的媒介環境之研究-媒介系統依賴理論之觀點>，國立交通大學傳播研究所碩士論文。
安提比(1998) :<我是銷售員但我可沒試用過>，《中國時報》，29版TV俱樂部。
吳佳晉(1997) :<不同涉入型態,廣告背景音樂配合度對廣告效果之影響>，世界新聞傳播學院傳播研究所碩士論文。吳若蘭(1995) :<電視購物頻道>，《衛星與有線電視》，第七卷，第八期，28-30。
吳雯雯(1991) : <議題涉入感對資訊處理策略影響之研究>國立政治大學新聞研究所碩士論文。陳良安(1997) : <資訊式廣告之溝通效果研究>，國立成功大學工業管理研究所碩士論文。陳信良(1997): <先前態度與論點品質對說服歷程的影響>，國立中正大學心理學研究所碩士論文。華子(1998) : <享受聲光驚奇就很過癮>，《中國時報》，29版TV俱樂部。
黃紫媚、陸蕙敏(1993):<你應該知道的一個新名詞：Infomercial>，《廣告雜誌》，第24期，頁85-98。
蔡國棟(1995) : <有線電視購物頻道消費者決策模式之研究>，國立交通大學傳播研究所碩士論文。
樓永堅(1995) : <認知形態及文化差異對廣告說服力之影響>，行政院國科會專題研究計畫。
應菁(1995) :<有線電視購物頻道 台灣篇>，《衛星與有線電視》，第七卷，第八期，31-33。
羅文輝(1991) : 《精確新聞報導》，台北，正中書局，頁206。
靈芝(1998) : <作假方法很多 應多聽多看>，《中國時報》，29版TV俱樂部。
Godin, S.(1996). 陳茗芬譯(1997): 《我一定要電到你》，台北，太雅出版有限公司，頁234-266。
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