跳到主要內容

臺灣博碩士論文加值系統

(216.73.216.66) 您好!臺灣時間:2026/08/16 12:40
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

我願授權國圖
: 
twitterline
研究生:伊藤宏樹
研究生(外文):HIROKI ITO
論文名稱:臺灣串燒市場開發策略
論文名稱(外文):Strategy for skewer market in Taiwan
指導教授:曹承礎曹承礎引用關係
指導教授(外文):Seng-Cho T Chou
口試日期:2015-06-29
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:企業管理碩士專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
語文別:英文
論文頁數:52
中文關鍵詞:串燒
外文關鍵詞:Skewer
相關次數:
  • 被引用被引用:0
  • 點閱點閱:297
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
本概念為可使得台灣的夜市攤位及餐廳在可負擔的情況下做生意。

我們主要的服務是提供串燒機給個人及其他型式的商店。

在台灣碳烤攤以及餐廳的市場以逐漸地成長,也佔了很大的市場。

現在台灣的市場,在夜市的串燒攤及餐廳裡要求用竹籤以手工的方式串雞肉塊,這是很難做的,而且也沒有效率,也很容易使得手指被刺傷。

我們的串燒機將可取代夜市及餐廳的串燒方式。我們非常確信我們是第一個在台灣推動這個低成本的機器的公司,並且在經由我們的研究及分析可贏得全台灣到市場。

The business plan details the concept of implementation of KUSHI RAKUSHO, a char-broiled chicken skewing machine that is affordable and convenient for night-market char-broiled food stands (small entrepreneurs) and char-broiled chicken restaurants in Taiwan.

The core services we offered are rental skewing machines both in person at customer’s locations and at any type of char-broiled chicken franchise stores are incorporated in Taiwan, with plans to set up after the first machine has been installed.

The market of char-broiled stand and restaurant, especially in the char-broiled chicken sector, has been growing rapidly and occupied very huge food market in Taiwan over the past decade.

In the Taiwanese current market, manual labors at the night-market skewer stands and restaurants require them to skew small pieces of chickens with bamboo skewers by hands and it is very hard to do it, very inefficient in time-wise and very easy to have their hands injured and scratched.

Our KUSHI RAKUSHO will take the place of manual labors at char-broiled night-market skewer stands and restaurants in Taiwan by targeting an old skewing business segments to have them replaced with our machines and we are quite sure we are the first mover in this market with a low cost rental model in Taiwan and can win over all the Taiwanese market after our researches and analysis.

TABLE OF CONTENTS ........................ I
ACKNOWLEDGEMENT .......................... IV
ABSTRACT ........................................... V
LIST OF FIGURES AND TABLES ................VI

1 EXECTIVE SUMMARY ....................... 1
1. 1 OBJECTIVES ............................... 7
1.2 KEYS TO SUCCESS .................... 7

2 INTRODUCTIONS OF CHECKEN SKEWERS & BACKGROUND OF COMPMANY ................................. 9
2.1 COMPANY SUMMARY ...................... 11
2.2 FINANCIAL CONSIDERATIONS ............. 12

2.3 COMPANY LOCATION & FACILITY .......... 13
2.4 COMPANY OWNERSHIP .................... 14
2.5 MANAGEMENT PROFILE ................... 14
2.6 PERSONNEL PLAN ....................... 15

3. PRODUCTS & SERVICES ................... 16
3.1 MEETING THE CUSOMER''S NEEDS .......... 17
3.2 COMPETITIVE COMPARISON BETWEEN
MANUAL LABOR AND SKEWING MACHINE ......... 18
3.2.1 KOJIMA GIKEN ....................... 20

3.2.2 KYOEI ENGINEERING .................. 21
3.2.3 HIROKI SANGYO....................... 22
3.3 MOBILE TECHNOLOGY .................... 23

4 MARKET ANALYSIS ........................ 24
4.1 MAIN COMPETITORS ..................... 26
4.2 STRATEGIC DRAWING OF KUSHI RAKUSHO
AND SWOT IN COMPARISON TO COMPETIRTORS ... 27
4.3 MARKET TRENDS & GROWTH ............... 29
4.4 TARGET MARKET SEGMENT STRATEGY ....... 30
4.5 INDUSTRY ANALYSIS .................... 31
4.6 COST FORCAST ......................... 33

5 STRATEGY & IMPLEMENTATION .............. 34
5.1 STRATEGIC SEIVICE VISION ............. 35
5.2 STRATEGIC OVERVIEW ................... 36
5.3 COMPETITIVE ADVANTAGE ................ 37

6 MARKETING PLAN ......................... 38
6.1 ONLINE MARKETING STRATEGY ............ 39
6.2 PRICING STRATEGY ..................... 40
6.3 PROMOTIOM AND CONTACT STRATEGY ....... 42

7 FINANCIAL STATEMENTS ................... 43
7.1 PROJECTED PROFIT & LOSS .............. 44
7.2 PROJECTED CASHFLOW ................... 46
7.3 PROJECTED BALANCE SHEET .............. 47
7.4 PROJECTED PERFORMANCE RESULT ......... 48

8 APPENDIX ............................... 50
8.1 SURVERY RESULT ....................... 50

9 REFERENCES ............................. 52


http://www.kojimagiken.co.jp/
http://zenyaren.jp/about/
http://www.abc-iwaki.com/feature/2012/12/page10/
https://hbr.org/2011/12/know-what-your-customers-want-before-they-do http://www.bs-j.co.jp/asianwind/bn01.html
http://www.sokeinp.com/?p=5908 http://www.kojimagiken.co.jp/company/index.html
http://www.kyoei-ks.co.jp/index.html http://www.hiroki-ic.net/ http://gofuntaiwan.net/columnpage/specol/nightmarket.asp http://m.xuite.net/blog/jeffcf/island/56694965 http://todo-ran.com/t/kiji/15715

QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關論文