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In the face of the changing global economic environment, the operating environment becomes more difficult, but the development prospects of an enterprise must continue to maintain the competitiveness of enterprises Only by strengthening the business system, and enhancing industrial competition, as well as immediately grasping the external environment and internal operations could we face any challenge, and then get the opportunity to sustainable development. Business management is to pursue profit maximization and sustainable management as the goal will have to do regular diagnosis of business ideas and practices. Through a comprehensive assessment, check, to find the key issues facing the enterprise, and then take appropriate countermeasures to seek to improve the corporate physique and operational efficiency, and to optimize its competitiveness, which will be an important issue of enterprise business.
In recent years, the domestic health food market with the proportion of the aging population continued to rise under the steady growth of market demand, domestic manufacturers focus on the importance of health care for consumers continue to improve. Spotted the relevant market opportunities, and actively goes into the health food industry. In this study, we use J Company for the diagnosis case, for the health food industry, the external industrial environment analysis and research, supplemented by the internal assessment of operational capacity of the diagnostic process.
Our research based on J company as reference, and Financial/Management/Strategy Analysis proposed by Dr. Chu-yi You as model FMSA, extending into seven major management components: production, sales, human resources, research and development, finance, administration and information. Based on the cross analysis of corporation model evaluation mentioned above, the solution plan and definite strategies are proposed, and will provide to corporation manager as reference to improvise business performance and to help in each individual company.
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