|
參 考 文 獻
一、 中文部分 李志珍(2012),青年紛絲對偶像崇拜、周邊商品知覺價值與購買意 願關係之研究。
林志遠(2003),來源國效果對消費者知覺品質之影響—以韓國汽車 在台銷售為例。
沈曉翠(2012),產品涉入度及置入形式對偶像劇 置入性行銷效果之 影響。
高宗元(2011),韓國影視產業發展之海外策略聯盟研究-以台灣地區 為例。
金知玧(2006),從「韓國文化熱」論東亞文化之融合。
徐振興,黃甄玉(2005),產品訊息疑似置入電視偶像劇之研究。
徐振興(2004),產品置入電視戲劇節目與其行銷溝通效果之研究。
許家豪(2006),文化全球化下的韓國影視文化產業發展之研究。
張 月(2009),"韓國偶像劇營銷互文策略."新聞愛好者"74-75。 張植芳(2007),產品特性, 涉入程度與購買目的對規範性評估與購 買意圖之影響-以消費性電子產品為例 成功大學高階管理 碩士在職專班 (EMBA) 學位論文: 1-109.。
邱啟紋(2008),電視偶像劇操作置入型態分析—三立《命中注定我 愛你》各案研究:54-67。
莊惟臣,蔡俊傑(2011), 俱樂部顧客滿意度與顧客忠誠度之相關研 究-以台中市鄉村游泳池為例." 運動休閒餐旅研究 : 1-12。
黃淑玲(2009),地方觀光產業影視體驗行銷之研究:1-26。
黃家蔚(2004),"促銷方式, 產品涉入程度與促銷情境對消費者品牌 評價與購買意願之影響." 成功大學企業管理學系學位論文: 43-67
曾淑君(2007),來源國之效應之跨文化產品置入性行銷之研究—以 韓國三星手機為例:23-45。
湯仲凱(2004),來源國形象與折扣深度對購買意願的影響─以手提 電腦為例,輔仁大學管理學研究所碩士論文:1-28。
楊漢修(2004),意象, 知覺價值與行為意向之相關研究:67-75。
翁世勳(2003),韓劇中的景點置入角色與消費者—平衡理論:1-13。
趙怡欣(2003),媒體經營與管理韓劇對台灣的影響-中國新聞網 韓 劇走向歐美:27-33。
蔡瑞文(2010),體驗行銷, 體驗價值與顧客滿意度, 顧客忠誠度影 響之研究-以台北典華餐廳為例." 成功大學高階管理碩士在 職專班 (EMBA) 學位論文: 1-99.。
蔡季綾(2005),"產品置入型態與置入效果, 品牌態度間關係之研 究--以產品涉入度與年齡為干擾變數." 成功大學國際企業研 究所學位論文:1-65。
蔡佳吟(2013),消費者對服飾品牌來源國、製造國的知覺品質與購 意願之研究:1-56。
陳順興,吳逸萍(2012),全面品質管理對行銷管理, 顧客滿意度與顧 客忠誠度影響研究-以國內證券業為例.品質學報: 491-522。
陳蕙珊(2006),韓劇對台灣赴韓旅遊人次之影響:5-28。
陳映如(2006),銷售人員互動行為、產品特性、規範性評估對衝動 性購買行為之影響 國立成功大學統計研究所碩士論文: 1-89。 陳宗玄(2004),臺灣不同世代家庭休閒消費支出分析─Double Hurdle 模型之應用:1-72。
陳淑娟.楊珮綺.林永順(2009),產品涉入,知覺風險與資訊傳播影響 消費者購買果醋意願的研究:19-77。
陳佳慧(2013),流行服務業品牌形象對購買意願之影響-探討消費者 涉入之干擾效果:20-99。
鄧秀玉(2012),餐旅產業第一線員工情緒勞務、工作倦怠與工作滿 意度之研究:41-88。
鐘心蔚(2010),社群網站之口碑對購買意願的影響-以產品涉入程度 和衝動性購買特質為干擾變數:1-31。
廖焜熙(2012),服務品質, 顧客滿意度, 顧客忠誠度關係之實證研究 -以行動電信業為例.: 50-71。
魏文欽,洪富雄(2010), 體驗行銷, 顧客滿意度, 顧客忠誠度關係之 實證研究-產品涉入之中介與干擾效果": 15-30。
賴逸芳(2012),韓流擴散策略與政策支援以影視產業為例 臺灣經濟 研究月刊;35卷7期: 92-97。
譚淑珍(2014),工商時報11-24 01:16。
余佳穎(2014),聯合報台北報導11-11。
蕭韻純,葉君遠(2014),聯合報台北報導11-16。
廖綉玉(2014),中國時報 11-06。
二 英文部分 Abdullah,M.,A1-Nasser,A.D.,&Husain,N.(2000 ).“Evaluating functionalrelationships between image,customer satisfaction and customer loyalty using general maximum entropy. Total Quality Management & Business Excellence ,11(3), 826-829.
Anderson, E. W. (1996). Customer satisfaction and price tolerance, Marketing Letters,7(3), 265-274.
Bakewell, Cathy, and Vincent-Wayne Mitchell (2003). "Generation Y female consumer decision-making styles." International Journal of Retail & Distribution Manageme,. 31(2), 384- 398.
Beck, Ulrich, and Elisabeth Beck-Gernsheim(2009). "Global generations and the trap of methodological nationalism for a cosmopolitan turn in the sociology of youth and generation." European sociological review, 25(1), 25-36.
Benjamin, R., & Wigand, R. (1995). Electronic markets and virtual value chainson the information superhighway. Sloan Man-agement Review, 36(2), 62-72.
Bian, Qin, and Sandra Forsythe (2012). "Purchase intention for luxury brands: A cross cultural comparison." Journal of Business Research,65(10), 1443-1451.
Campbell, Jeffrey, Robin B. DiPietro, and Daniel Remar(2014). "Local foods in a university setting: Price consciousness, product involvement, price/quality inference and consumer's willingness-to-pay." International Journal of Hospitality Management,42(6),39-49.
Carlsson‐Kanyama, Annika, Anna‐Lisa Lindén, and Björn Eriksson(2005). "Residential energybehaviour: does generation matter?." International Journal of Consumer Studies, 29(3), 239-253.
Caruana, Albert(2002). "Service loyalty: the effects of service quality and the mediating role of customer satisfaction." European journalof marketing, 36(7-8), 811-828.
Chang, Yuan-Hsin(2011). "The Influences of Brand Innovation on Purchase Attitude and Purchase Intention: The Moderating Effects of Brand Involvement.", 3(2-3),31-36.
Chen, Mei-Fang, and Chien-Hsien Huang(2013). "The impacts of the food traceability system and consumer involvement on consumers' purchase intentions toward fast foods." Food Control,33(2),54-62.
Cheung, Christy, Bo Xiao, and Ivy LB Liu(2012). "The impact of observational learning and electronic word of mouth on consumer purchase decisions: The moderating role of consumer expertise and consumer involvement." System Science (HICSS), 45th HawaiiInternational,18(4-7),120-131.
Chi, Hsin Kuang, Huery Ren Yeh, and Y. T. Yang(2009). "The impact of brand awareness on consumer purchase intention: The mediating effect of perceived quality and brand loyalty." Journal of International Management Studies, 4(1), 135-144.
Chiou, Jyh-shen, Chien-yi Huang, and Min-chieh Chuang (2005). "Antecedents of Taiwanese adolescents' purchase intention toward the merchandise of a celebrity: The moderating effect of celebrity adoration." The Journal of social psychology, 145(3), 317-334. Cobb-Walgren, Cathy J., Cynthia A. Ruble, and Naveen Donthu. (1995 )"Brand equity, brand preference, and purchase intent." Journal of advertising, 24(3),25-40.
Deng, Zhaohua (2010). "Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China." International Journal of Information Management, 30(4), 289-300.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effect of price, and store information on buyers product evaluation. Journal of Marketing Research, 28(3), 327-334.
Don Tapscott(1987).《N世代:主導21世紀數位生活的新新族群》
Drossos, Dimitris A.(2014). "The effects of product involvement and impulse buying on purchase intentions in mobile text advertising." Electronic Commerce Research and Applicatio, 28(3), 307-318.
Engel, J.F., Blackwell, R.D., and Miniard.P.W(2001 ).Consumer Behavior,8th Ed, Harcourt Broce Joranovich College Publishers, The Dryden Press, 2(5), 67-78.
Fan, Jessie X., and Jing J. Xiao(1998). "Consumer decision‐making styles of young‐adult chinese." Journal of Consumer Affairs, 32(2-3), 275-294.
Flint, Daniel J., Christopher P. Blocker, and Philip J. Boutin Jr(2011). "Customer value anticipation, customer satisfaction and loyalty: An empirical examination." Industrial Marketing Management,40(2-4), 219-230.
Helm, Sabrina, Andreas Eggert, and Ina Garnefeld(2010). "Modeling the impact of corporate reputation on customer satisfaction and loyalty using partial least squares." Handbook of partial least squares. Springer Berlin Heidelberg,22(4-7),515-534.
Huang, Shiang-Feng(2012). "The Impacts of Cause-related Marketing, Corporate Image, and Consumers' Product Involvement on Purchase Intentions: The Case of Fast Food Industry,"12(3), 218-354.
Jiang, Zhenhui(2010). "Effects of interactivity on website involvement and purchase intention." Journal of the Association for Information Systems, 11(1),54-63
Journal of Naval Science and Engineering(2010), 6(2),76-88.
Kim, Mijeong, Sookhyun Kim, and Yuri Lee (2010). "The effect of distribution channel diversification of foreign luxury fashion brands on consumers’ brand value and loyalty in the Korean market." Journal of Retailing and Consumer Services, 17(4), 286-293.
Kim, Myung-Ja, Namho Chung, and Choong-Ki Lee(2011). "The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea." Tourism Management, 32(2), 256-265.
Ko, Eunju(2007). "Cross-national market segmentation in the fashion industry: A study of European, Korean, and US consumers." International Marketing Review, 24(5), 629-651.
Krishnamurthi, L., and Raj, S. P. (1985).The effect of advertising on consumer price sensitivity, Journal of Marketing Researc, 22(2), 119-129.
Krugman, Herbert E (1965). "The impact of television advertising: Learning without involvement." Public opinion quarterly, 29(3), 349-356.
Lee, Eun-Jin, and Byung-Sook Hong (2006). "The effect of service quality estimation and perceived risk on purchase intention and satisfaction of the fashion merchandise to internet shopping malls." Journal of the Korean Home Economics Association, 44(5), 79-87.
Li, Chih-Hsun(2013). "The Study of the Relationship among Involvement, Perceived Value, and Purchase Intention of Tablet PC Consumers.", 21(4),112-124.
Lin, Long-Yi, and Ching-Yuh Lu(2010). "The influence of corporate image, relationship marketing, and trust on purchase i ntention: the moderating effects of word-of-mouth." Tourism Review, 65(3), 16-34.
Nayeem, Tahmid, and Riza Casidy(2013). "The role of external influences in high involvement purchase behaviour." Marketing Intelligence & Planning, 31(7), 732-745.
Oliver, Richard L (2010). "Customer satisfaction." Wiley International Encyclopedia of Marketing, 7(2),8-82.
Parasuraman, A., & Grewal, D.(2000).“The impact of technology on the quality-value-loyalty chain:A research agenda.” Journal of the Academy of Marketing Science, 28(2),168-174.
Parasuraman, A., Zeithaml, V. A. and Berry, L. L. (1985). Aconceptual model of service quality and its implications forfuture research, Journal of Marketing, 49(4), 41-50.
Peng, Chi-Lu Edward(2014). "Investor Sentiment, Customer Satisfaction and Stock Returns." European Journal of Marketing, Forthcoming,28(6), 77-85.
Rego, Lopo L., Neil A. Morgan, and Claes Fornell (2013). "Reexamining the market share-customer satisfaction relationship." Journal of Marketing, 77(5), 1-20.
Romero, Daniel M., Brendan Meeder, and Jon Kleinberg(2011). "Differences in the mechanics of information diffusion across topics: idioms, political hashtags, and complex contagion on twitter." Proceedings of the 20th international conference on World wide web. ACM,68(2), 27-38. Schiffman, L.G., and Kanuk, L.L.(2000).Consumer Behavior, 7th Ed.,PrenticeHall,Inc,7(1),46-52.
Schiffman, L. G. & Kanuk, L. L. (2005). Consumer Behavior (7th ed.), Prentice Hall,Inc.Schultz , Don E. and William A. Robinson, Sales Promotion Management , Chicago,IL: Crain book
Schifferstein, H.N., and Ophuis, P.A.(1998). “Health-related determinants of organic food consumption in the Netherlands.” Food Quality and Preference,9(1),119-133.
Siddiqi, Kazi Omar(2011). "Interrelations between service quality attributes, customer satisfaction and customer loyalty in the retail banking sector in Bangladesh." International Journal of Business and Management, 6(3),12.
Solanki, Sapna (2013). "Determinants of Consumer Involvement: A Quantitative Analysis of Laptop Purchase." International Journal of Marketing and Business Communication, 2(4), 56-60.
Tsai, Jing-Wen(2013). "Does Brand Experience Affect Purchase Intention, 2(1),12-16.
Wagner, Thomas, Alexander Benlian, and Thomas Hess (2012). "The Role of Product Involvement in Digital and Physical Reading-A comparative Study of Customer Reviews of e Books vs. Printed Books,"34(6-8),345-356.
Wang, Qiuzhen, and Yiling Dai (2013). "The Influence of Online Product Presentation and Seller Reputation on the Consumers’ Purchase Intention across Different Involvement Products," 16(2-4),141-159.
Wu, Couchen, and I-Ting Chen (2010). "The Essence of Consumption Attitude in High Involvement Purchase Process." Journal of International Marketing and Marketing Research, 3(5),23-37.
Wu, Chao-Sen, and Li-Fen Tsai (2013). "The research on relationship among online game endorsement, adolescent involvement and game purchase intention." International Journal of Management, Economics and Social Sciences (IJMESS), 2(3),205-216.
Yen, Chang-Hua, and Hsiu-Yu Teng (2013). "Celebrity involvement, perceived value, and behavioral intentions in popular media-induced tourism." Journal of Hospitality & Tourism Research,14(7-8), 281-292.
Young, Kim Mi (2013). "The Effect of Involvement in Smartphones on Purchase Intention in Fashion Shopping Malls based on Mobile Web Apps and PC Web Apps." Journal of the Korean Society for Clothing Industry, 15(3), 393-405.
Zeithaml, V.A.( 1988).“Consumer Perceptions of Price, Quality, and Value: AMeans- End Model and Synthesize of Evidence,” Journal of Marketing,52(1),2-22.
|