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Cost, quality, and time to market are the basic constraints of any design project. The costs developing a ASIC include design costs, production costs, and test costs. Costs of components are sensitive to competition. For example, changing cost by $1 may change list price by $3~$4. Without understanding the relationship of cost to list price the component designer may not understand the impact on list price of adding, deleting, or replacing components. The feature of eletronic products is high volume and short lifetime. The short lifetimes have made it increasingly important to get new products to market on time. If we are late to market we will have less time to sell our product. As a result we will sell less, we will make less profit and we may also lose market share. Thus, design schedule is a key factor in developing a new product or component. The traditional way of reducing schedules through increase in team size is ineffective an costly. But, sometime we must adopt this way to get new product to market earlier in order to make more profit. In this text we present a economic evaluator to facilitate the prediction of all costs influenced by the ASIC development. The cost model is integrated with a market model to evaluate the influence of a late project. The evaluator is intended for use by ASIC designers and project leaders, and the analysis can help when decisions about design schedule and costs need to be made for a project.
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