臺灣博碩士論文加值系統

全球化的趨勢下帶來經濟發展加速，產生了激烈的競爭，具有「創意」，已成為市場各界競逐的對象。因此當前具有創意的個人成為企業最有價值資產。時至今日創意人才的聘任與培養已形成趨勢，不論是行銷人才、學術領域、產品設計乃至於企業發展皆希望能夠具有創意能力的人才。但是創意之文獻中對於五大人格特質與創意的關係較少觸及，是本研究探討的動機。
本研究主要目的：1. 瞭解創意人才的特質。2. 經由五大人格特質及利用資料探勘中的三種分類技術來分析創意人才具備特質。本研究運用資料探勘中的三種技術（鑑別分析、羅吉斯迴歸、人工類神經網路）來分析創意與五大人格特質關聯性，並採用高夫創意特質量表（A creative personality scale for the Adjective Check List）進行評估創意人的創意程度。
本研究抽樣範圍，以高/低創意的大學學系（校）與在職工作者，進行便利抽樣法，本研究問卷發放供計回收541筆資料，有效樣本425筆資料，無效樣本116筆資料。
研究發現，創意人在五大人格特質中的分類，高度創意者主要分布於「經驗開放性」和「神經質」，一般創意的程度，則分布於「經驗開放性」和「友善性」。

The development of Economic has grown rapidly with the trend of globalization and had led to fierce competition. As a result, being “creative” has been on the wanted-list in the global market & a creative person has been the most valuable asset in companies. Nowadays, recruitment & cultivation of creative employees has been a leading trend. From marking, education, product design to company expansion, all employers want to have creative staff when it considers to the future of company. However, there is lack of evidence of a link between Big Five personality traits & creative, which leads to our main motivation of this dissertation.
The main purpose of this dissertation is as following: 1. The traits of creative person. 2. Three classification technology will be applied to build up the personalities of creative person from our data mining. We apply three technology analyses in this study, they are demonstrated as following: discriminant analysis, Logistic regression analysis & artificial neural network to exam the correlation between creative & Big Five personality traits. In addition, we will implement the A creative personality scale for the Adjective Check List to estimate the level of creative of talented person.
The range of the sampling in this study is applying the Convenience Sampling from High/Low creative college students & current employee. In this study, we received 541 questionnaires in total, which 425 samples are effective while 166 are invalid.
In this study, we found out that highly creative person allocates to the Openness and Neuroticism from the Big Five personality traits classification. On the other hand, the level of normal creative is shared by Openness and Agreeableness.

第一章 緒論 9
第一節 研究背景與動機 9
第二節 研究目的 10
第三節 研究流程 11
第二章 文獻探討 12
第一節 創意 12
第二節 五大人格特質 24
第三節 資料探勘 25
第四節 高夫創意人格特質量表 28
第三章 研究方法與架構 30
第一節 研究方法 30
第二節 研究程序 30
第三節 研究對象 31
第四節 資料分析方法 31
第四章 實證研究 34
第一節 資料特性 34
第二節 量表信效度分析 40
第三節 鑑別分析結果 43
第四節 羅吉斯迴歸分析結果 44
第五節 人工類神經網路分析結果 45
第六節 創意與人特質之分析結果比較 48
第五章 結論與建議 50
第一節 研究結論 50
第二節 管理意涵 50
第三節 研究限制 51
第四節 研究建議 52
參考文獻 52
附錄:問卷 59

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