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8.周朝盛（2008），我國產險業電子商務行銷策略之研究－以個案公司為例，銘傳大學風險管理與保險學系碩士在職專班。9.薛雅禎（2012），金融控股集團下產險公司行銷策略之研究，淡江大學保險學系保險經營碩士在職專班碩士論文。10.楊承峯（2012），產險公司行銷績效分析之研究－以汽車保險代理人為 例，淡江大學保險學系保險經營碩士在職專班碩士論文。11.劉中明（2008），台灣地區產物保險業經營績效之研究－以平衡計分卡估，銘傳大學風險管理與保險學系碩士在職專班碩士論文。12.財團法人保險事業發展中心，網址：http://www.tii.org.tw/index.asp 搜尋日期：2016年05月16日。
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14.林陽助（2007），「體驗行銷、顧客滿意度與顧客忠誠度關係之研究－以大臺北地區連鎖咖啡店為例」，顧客滿意學刊，第3卷第2期，頁57-94。
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