臺灣博碩士論文加值系統

International trading companies play important role in Taiwanese export-oriented economy because they are the main intermediaries of Taiwan’s products and international markets. This paper tries to examine motives, business strategies, performances and outcomes of trading company pursuing international strategies using the example of small sized exporting company as a case study.
It was found that Taiwan’s trading companies use their location advantage and try to increase market size through exports because local market is not sufficiently big enough. Different business-level-strategies are adopted by the trading company depending on goods’ place of manufacturing, technology, consumer buying power, etc and competitive advantage of the company.
Taiwanese small sized trading companies use different methods to enter new markets such as trade exhibitions. They are very sensitive to the changes of environmental factors, such as financial crisis and natural disasters. Trading companies enjoy high returns and new knowledge from international markets that they share with suppliers provided that they have good relationship.
Improving customer relationships, establishing strategic alliances with suppliers, increasing selling product range and targeting Chinese market can bring more benefits to trading companies.

International trading companies play important role in Taiwanese export-oriented economy because they are the main intermediaries of Taiwan’s products and international markets. This paper tries to examine motives, business strategies, performances and outcomes of trading company pursuing international strategies using the example of small sized exporting company as a case study.
It was found that Taiwan’s trading companies use their location advantage and try to increase market size through exports because local market is not sufficiently big enough. Different business-level-strategies are adopted by the trading company depending on goods’ place of manufacturing, technology, consumer buying power, etc and competitive advantage of the company.
Taiwanese small sized trading companies use different methods to enter new markets such as trade exhibitions. They are very sensitive to the changes of environmental factors, such as financial crisis and natural disasters. Trading companies enjoy high returns and new knowledge from international markets that they share with suppliers provided that they have good relationship.
Improving customer relationships, establishing strategic alliances with suppliers, increasing selling product range and targeting Chinese market can bring more benefits to trading companies.

Contents
Abstract II
List of Tables VI
List of Figures VII
Chapter 1 : Introduction 1
1.1 Research Background and Motivation 1
1.2 Research Objectives 3
1.3 Research Content and Flowchart 3
Chapter 2 : Literature Review 6
International Strategy 6
2.1 Reasons of Pursuing New Markets 7
2.2 Four Basic Benefits of International Diversifications 9
2.2.1 Increased Market Size 9
2.2.2. Return on Investment 10
2.2.3 Economies of Scale and Learning. 10
2.2.4. Location Advantages 11
2.3 Types of International Strategies 11
2.3.1 International Business-Level Strategies 11
2.3.2 Types of Business-Level Strategies 14
2.3.3 International Corporate-Level Strategies 17
2.4 Choice of International Entry Mode 22
2.4.1 Exporting 23
2.4.2 Licensing 24
2.4.3 Strategic Alliances. 24
2.4.4 Acquisition 25
2.4.5 New Wholly Owned Subsidiary. 26
2.5 Risks in an International Environment 27
2.5.1 Political Risks 27
2.5.2 Economic Risks 27
2.6 Limits to International Expansion: Management Problems 28
2.6.1 Complexities of Managing Multinational Firms 29
2.6.2 Barriers SMEs Face during Internationalization 29
2.7 Strategic Competitive Outcomes 29
2.7.1 Returns of International Diversification 29
2.7.2 International Diversification and Innovation 30
2.7.3 Export Performance of SMEs 31
2.7.4 Learning and Other Outcomes of SMEs’ Exporting Operations 32
Chapter 3 : Research Methodology 33
3.1 Research Design 33
3.2 Data Collection 35
Chapter 4 : Industrial Analysis 39
4.1 Defining Trading Companies in Taiwan 39
4.1.1 Role of SME Trading Companies as Intermediary during Emergence of SMEs in Taiwan. 39
4.2 Five-Forces Analysis of Taiwan’s International Trading 42
4.2.1 Buyers: Analysis of Exports and Major Partner of Taiwan 43
4.2.2 Suppliers: Taiwan’s SMEs Analysis 45
4.2.3 Substitutes 50
4.2.4 Potential Entrants 51
4.2.5 Industry Competitors 54
4.3 Company Introduction 56
4.3.1 Company Information 56
4.3.2 Lead Acid Battery Regeneration 56
4.3.3 LED Lights 57
4.3.3 Harley Davidson Parts and Accessories 58
Chapter 5 Chapter Five: Case Study Analysis 59
5.1 Identifying International Opportunities 59
5.1.1 Small Local Market 59
5.1.2 Increased Market Size 59
5.2 Exploring Resources 61
5.2.1 Exploring Core Competences 61
5.2.2 International Business-Level Strategy 62
5.3 Selecting International Market & Appropriate Mode of Entry 64
5.3.1 Selecting International Market 64
5.3.2 Selecting Entry Mode 65
5.4 Environmental Risks & Managerial Problems 68
5.4.1 Environmental Risks 68
5.4.2 Managerial Problems 69
5.5 Strategic Outcomes 70
Chapter 6 : Conclusions and Recommendations 72
6.1 Conclusions 72
6.2 Recommendations 73
Reference: 75

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