臺灣博碩士論文加值系統

隨著週休二日休閒風氣漸盛，人們對於休閒旅遊的重視程度也日漸提高了。除了一般的室內休閒活動外，更多的人嚮往戶外生活,徜徉在大自然的青山綠水中。一般民眾對於旅遊與休憩的需求和品質日益重視，相對地各公私部門對於休閒遊憩的投入與經營方式也日新月異。傳統上國人在國內的旅遊方式與資訊運用，大都以平面地圖或DM地圖為主，並搭配 GPS導航系統協助旅遊路徑的搜尋。本研究將運用平價的Android手機作為開發平台，結合Google Map及GPS行動定位技術，推薦旅遊景點，設計一個完整的智慧型行動旅遊推薦系統，讓使用者外出旅遊時，可利用本系統自行規劃各式主題或地域性的自助旅遊行程，而創新的系統功能將讓使用者在旅遊過程中獲得貼心的服務，安全順利達成旅遊目的。本研究同時將建置台灣東海岸旅遊景點資料庫及文化介紹，介紹東海岸景點的優美之處，讓大眾可以更深入感受海岸壯麗美景和獨特文化內涵，搭配本研究所開發的智慧型行動旅遊推薦系統，可以提升國人旅遊的意願和品質，而資訊科技與文化創意相結合，進一步促使台灣觀光產業的蓬勃發展。

Due to circumstance of the two days holiday, people gradually pay more attention to the leisure time and tourism. Besides the indoor entertainments, more and more people are willing to stay with the natural beauty. The public pays more attention to the demand and the quality of tourism day by day. Relatively, public and private departments’ approaches to manage tourism are also changing and evolving. In tradition, most of countrymen’s ways of touring and information applying are the combination of plan maps, maps of direct mails, and GPS guiding systems which help to search tourist routes. The analysis of this study will base on current tourism systems as well as perform the most parity Android mobile platform with Google Map and GPS systems to design a complete and solid intelligent mobile tourism recommendation system which allows users to plan their topical or regional itineraries. The innovative system functions would also provide considerate services during tours to let users achieve tourist goals safely and successfully. The main point of this study will also build a database of tourist attractions and cultural orientation of the east coast of Taiwan to introduce the beauty of East coast. It allows the public to sense the spectacular scenery of coastal and the cultures much deeper. The implementation of the intelligent mobile tourism recommendation system combines IT technologies and Tourism, which not only promotes the willingness of the people to join tours and the quality of tours, but also propels the prosperity of Taiwan tourism industry.

摘要 i
ABSTRACT ii
誌謝 iii
目錄 iv
圖目錄 viii
表目錄 x
壹、緒論 1
一、 研究背景 1
(一) 全球與台灣旅遊觀光現況 1
(二) 國人國內旅遊概況 4
(三) 綠色產業的發展 5
二、 研究動機與目的 6
三、 論文架構與研究流程 7
(一) 確定研究動機與目的 8
(二) 進行相關文獻探討 8
(三) 系統規劃與設計 8
(四) 系統實作與展示 8
(五) 結論與未來研究方向 8
貳、文獻探討 9
一、 政府觀光旅遊政策 9
二、 相關技術分析 11
(一) Android系統智慧型行動裝置 11
(二) 全球衛星定位系統（Global Positioning System, GPS） 14
(三) 適地性服務(Location-based Service, LBS) 17
(四) GSP演算法(Generalized Sequential Pattern Algorithm) 19
(五) 推薦系統（Recommender System） 21
(六) 行動旅遊導覽系統 22
參、系統規劃與設計 24
一、 旅遊模式分析 24
(一) 初期旅遊模式 (Paper - Travel) 24
(二) 現代旅遊模式 (Electronic - Travel) 25
(三) 旅遊模式未來趨勢 (Ubiquitous - Travel) 26
二、 旅遊模式架構 28
(一) 一般旅遊架構 28
(二) 結合智慧型行動裝置之旅遊架構 30
三、 採用GSP演算法推薦旅遊行程 32
四、 整體系統功能架構 38
(一) 旅遊規劃 39
(二) 我的行程、周邊景點 39
(三) 夥伴搜尋、及家人定位 40
(四) 吃喝玩樂 40
(五) 心情日記 40
(六) 旅遊經驗、經驗交流 40
五、 系統運作架構 41
(一) 使用者終端設備 41
(二) 應用伺服器 41
(三) 資料庫 41
六、 使用者功能權限 42
(一) 旅遊使用者 42
(二) 系統管理者 42
七、 系統功能介紹 43
(一) 規畫行程 44
(二) 我的行程 44
(三) 吃喝玩樂 44
(四) 夥伴搜尋 45
(五) 周邊景點 45
(六) 心情日記 45
(七) 家人定位 46
(八) 旅遊經驗 46
(九) 經驗交流 46
肆、系統實作與展示 47
一、 系統功能 47
二、 系統使用操作說明 48
(一) 規畫行程 50
(二) 吃喝玩樂 56
(三) 我的行程 57
(四) 夥伴搜尋 59
(五) 周邊景點 61
(六) 心情日記 62
(七) 家人定位 63
(八) 旅遊經驗 64
(九) 經驗交流 65
三、 系統管理與維護 66
伍、結論與未來研究方向 67
一、 研究結論與貢獻 67
(一) 運用新科技產品，開發創新行動旅遊服務 68
(二) 整合Google Maps與其API應用 69
(三) 結合地方特色與文化的行銷推廣 69
二、 未來研究方向 70
(一) 資源最佳化設計 70
(二) 加入社群網站豐富互動 70
(三) 離線作業設計 71
(四) 多國語言的服務 71
參考文獻 72

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