一.中文部分
王勝平，2008，規劃與推動國際觀光水準休閒農業區之成果與展望，農政與農情(196期)。石崇賢，1999，休閒農業的本質與未來---中山村參訪心得，農業推度文彙第四十四輯，頁271~279。
石滋宜，1992，行政革新，人人革新，人力發展月刊。41，頁36-42。
江榮吉，1989，休閒農業的經營與管理，發展休閒農業研討會，頁227-236。
江榮吉，1995，休閒農漁業的發展，興大農業休閒農業專輯-第31期，臺大農經系。
余聲海，1987，我國觀光旅館業行銷策略之研究，未出版之碩士論文，私立中原大學企業管理研究所。吳存和，2001，休閒農場核心資源與競爭優勢之研究，碩士論文，國立中興大學農業推廣教育研究所。吳明隆、涂金堂，2007，「SPSS與統計應用分析」，台北：五南。
吳奇龍，2007，台北地區計程車服務品質、顧客滿意度與顧客忠誠度關聯性研之研究，碩士論文，國立交通大學交通運輸研究所。吳宗瓊，2000，農村節慶觀光，新世紀體驗農業經營研討會論文暨會議實錄，頁72-81。
吳慧玲，2003，台灣休閒農場服務品質量表之發展，碩士論文，國立交通大學經營管理研究所。李貽鴻，1986，觀光行政，台北：淑馨出版社。
李貽鴻，1986，觀光行銷學-供應與需求，台北：淑馨出版社。
周泰華、黃俊英、郭德賓，1999，服務品質與顧客滿意評量模式之比較研究，輔仁管理評論，6(1)，頁37-68。林惟璁，2004，節慶活動，92產業調查報告，國立嘉義大學休閒事業管理研究所。
邱彩鳳，2004，關係品質、滿意度與忠誠度關係之研究—以嘉義市證券商為例，碩士論文，私立南華大學管理科學研究所。金至涵，2008，台灣連鎖速食業服務導向、服務品質與服務價值之關係實證研究，碩士論文，國立嘉義大學管理研究所。段兆麟，2003b，休閒農場經營管理，國立屏東科技大學農企業管理系碩士在職專班課程講義。
段兆麟，2007，台灣休閒農業發展的回顧與未來發展策略，農政與農情(177期) 。張美玲，2005，地區產業文化發展之社會整合-以蓮花產業為例，碩士論文，國立中興大學農村規劃研究所。陳文蓉，1999，員工利他行為對服務績效影響之研究-以臺灣地區銀行業為例，未出版之碩士論文，私立元智大學管理研究所。陳呈曜，2006，單一窗口服務品質對顧客滿意度及顧客忠誠之實證研究—以台灣科學工業園區管理局為例，碩士論文，私立朝陽科技大學工業工程與管理系。陳昭郎，1997，台灣農漁村發展與規劃之課程與策略，人與地，165期。陳昭郎，休閒農業園區發展策略，推廣論述。
陳柳岑，2002，知識經濟時代休閒農業人力資源發展之研究，碩士論文，國立屏東科技大學農企業管理系碩士班。陳美芬、謝錫銘，2005，民俗文化活動與休閒農業結合之探討，農政與農情(153期) 。陳桓敦，開南大學，2007，2007桃園蓮花季活動績效調查與遊客滿意度分析案，開南大學觀光與餐飲旅館學系。
陳淑瑤，2003，非營利組織的顧客滿意關鍵成功因素研究-以青年志工中心為例，碩士論文，私立南華大學非營利事業管理研究所。陳進成，2003，電子商務顧客價值、滿意度與忠誠度之研究-以電子商店為例，碩士論文，私立中原大學資訊管理研究所。游瑛妙，1999，節慶活動的吸引力與參觀者對活動品質的滿意度分析- 以第十一屆民藝華會為例，碩士論文，靜宜大學觀光事業學系。
馮正民、鄭光遠，2006，探討航空公司員工滿意度與顧客忠誠度關係之研究：由服務行為之觀點探討，運輸計劃季刊。塗嘉欣，2008，桃園縣觀音鄉蓮花季休閒觀光事業之研究，碩士論文，國立成功大學政治經濟學研究所。楊雅棠，2006，購物中心之體驗行銷策略對顧客情緒與忠誠度影響之研究，致理技術學院企業管理系。
葉尚正，2007，社會網絡與地方文化產業發展：大園鄉賞鳥節與觀音鄉蓮花節之比較研究，碩士論文，私立元智大學資訊社會學研究所。廖成文，2005，桃園縣蓮園遊客消費行為之研究，碩士論文，私立中國文化大學商學院觀光休閒事業管理研究所。廖伯基，2008，香菇產業分析與關鍵成功因素之研究-以台中縣新社鄉為例，碩士論文，國立屏東科技大學農企業管理研究所。劉基全、陳彣穎、莊家豪、陳祥源、楊瑜君、梁介宇，2005，探討電信業者對企業形象、服務品質與關係品質對顧客忠誠之影響，東吳大學。
賴文俊，2005，休閒農場核心資源與遊客滿意度之研究—以東遊季溫泉渡假村為例，碩士論文，國立屏東科技大學農企業管理系。顏建賢、方乃玉，2006，農業和鄉村發展的藍海策略，農政與農情(167期) 。羅碧慧，2001，休閒農業供需行為之研究-以九斗村休閒農場為例，碩士論文，國立臺灣大學農業經濟學研究所。蘇元含，2003，運用線性結構模式探討服務品質對顧客滿意度與顧客忠誠度之影響-以中油加油站為例，未出版之碩士論文，國立東華大學企業管理研究所。二.英文部分
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