臺灣博碩士論文加值系統

國際化長久以來一直是學界與業界所關注的重要議題，學界中仍存在諸多不同見解，但多數認同國際化有助於提升績效；而對業界而言，國際化卻是重要的企業成長途徑之一。於過去學界多針對歐、美、日等已開發國家之MNCs進行實證研究皆但台灣企業之規模相對小型. 台灣是一個小型開放經濟體, 亦為一海島型經濟，現今面臨市場飽和與成長壓力，在全球市場趨勢下，企業為求生存不得不進行國際化。
因此，現今之國際化理論是否適用於衡量台灣企業之國際化與績效? 本研究意欲於探討台灣企業之國際化對績效之影響。其研究結果證明兩者存在倒U型曲線之關係，亦即國際化確實能影響企業績效，本研究以台灣電子產業上市公司為研究對象。藉由本研究之結果，希望能對台灣企業國際化提供參考，並對國際化如何影響績效有進一步之暸解。

Internationalization has been the focus to business and academic communities for years. So far researchers have different views, Most empirical studies found that internationalization increases firms benefits; For industrial circles, internationalization is important for organizational growth. Comparing with multinational corporations (MNCs) from western developed countries, the sizes of Taiwanese firms are much smaller. Taiwan, a small-opened economy, is a typical inland-nation with its market confronting more pressures from saturation and overgrowth, Actively entering foreign markets for most firms in Taiwan has become a must in the globalized economy.

Therefore, we wonder if Internationalization could contribute to Taiwanese firms’ performance? This paper aims to study the effects of internalization for the performance of electronic industry in Taiwan. The result is that the relationship between internationalization and performance could be graphically depicted as one of inverted U-shaped curvilinearity, The internationalization could substantially result great impact on performance. The research could provide Taiwanese firms as useful references for entering global market and better understanding about relationship between internationalization and performance

目 錄
第一章 緒論 4
第一節 研究背景與動機 4
第二節 研究問題與目的 5
第三節 研究範圍 6
第四節 研究架構 9
第二章 文獻探討 10
第一節 國際化理論發展與定義 10
第二節 國際化程度衡量指標之探討 15
第三節 績效衡量指標之探討 19
第四節 國內、外學者國際化程度與企業績效之研究 22
第三章 建立研究假說與研究方法 24
第一節 研究假說之建立 24
第二節 資料來源與樣本 29
第三節 研究變數之定義與衡量 30
第四節 研究模型設計 34
第四章 實證結果與分析 36
第一節 基本資料分析 36
第二節 迴歸分析與實證結果 37
第五章 結論與未來研究建議 43
第一節 結論與管理意涵 43
第二節 研究限制 44
第三節 未來研究建議 45
參考文獻 46

表目錄
表2-1. Sullivan的國際化衡量指標 18
表3-1. 2001-2005 年度我國電子產業投入研究發展及FDI之程度 30
表3-2.變數衡量方式與預期符號 33
表4-1.變數之敘述統計量(n=384) 36
表4-2.績效指標與各變數間之相關性分析 37
表4-3-1.以5年平均之資料代表國際化對銷售獲利率及資產報酬率之迴歸分析表 38
表4-3-2.以5年平均之資料代表國際化對銷售獲利率及研發密集度之迴歸分析表 39
表4-3-3.以5年平均之資料代表國際化對資產報酬率及研發密集度之迴歸分析表 39
表4-4-1.以追蹤資料為代表國際化對績效(ROS, ROA)之迴歸分析表 40
表4-4-2.以追蹤資料為代為國際化對研發密集度之迴歸分析表 40
表4-5-1.國際化程度對績效(ROS、ROA)之迴歸分析表 42
表4-5-2.國際化程度對研發密集度之迴歸分析表 42

圖目錄
圖1.亞洲新興工業化國家於全球市場中的角色 7
圖2.從交易成本看進入策略之選擇 12
圖3.國家鑽石理論(National Diamond) 14
圖5.廠商短期利潤最大之產量 20
圖6.廠商長期規模調整 20

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