臺灣博碩士論文加值系統

When going back 25 years, and looking at the tourism industry and the resources
that existed at that times, and comparing it to the ones that exist today the
difference and the change is huge. But the fact to look at is now a days, how person
with 20 years of age and another from 50 years of age would plan a trip today. This
paper conducts an analysis from the new M-commerce era by studying the changes
in the booking process and conducting a survey by asking preferences to
consumers. The objective is to understand the way consumers are adapting to the
new situation, and putting the reader into context by going over the most
significant changes in the sector. The most important factors, like “The Zero
Moment Of Truth”, “Mobile vs Desktop booking” or even new trends in the Mcommerce
world. The paper has consistent conclusions stating consumer’s
feelings and statements defining the changes and evolution of M-commerce in the
tourism sector.

When going back 25 years, and looking at the tourism industry and the resources
that existed at that times, and comparing it to the ones that exist today the
difference and the change is huge. But the fact to look at is now a days, how person
with 20 years of age and another from 50 years of age would plan a trip today. This
paper conducts an analysis from the new M-commerce era by studying the changes
in the booking process and conducting a survey by asking preferences to
consumers. The objective is to understand the way consumers are adapting to the
new situation, and putting the reader into context by going over the most
significant changes in the sector. The most important factors, like “The Zero
Moment Of Truth”, “Mobile vs Desktop booking” or even new trends in the Mcommerce
world. The paper has consistent conclusions stating consumer’s
feelings and statements defining the changes and evolution of M-commerce in the
tourism sector.

Chapter I: Introduction and Study Background ............................................... 1
1.1. Background ...................................................................................................... 1
1.2. Research Goals and Objectives ....................................................................... 5
1.4 Context of the research ..................................................................................... 6
1.4.1 Millennials and the cero moment of truth .................................................. 6
1.4.2 Mobile vs. desktop booking ........................................................................ 8
1.4.3 Mobile Hotel booking Applications: Important aspects to consider ....... 10
Chapter II: Literature Review .......................................................................... 12
2.1 Tourism as a concept ...................................................................................... 12
2.2 M-commerce the digital era ............................................................................ 13
2.3 Online Booking .............................................................................................. 14
Chapter III: Methodology ................................................................................. 18
3.1 Expedia functionality analysis ........................................................................ 20
3.2 Hotels.com functionality analysis .................................................................. 24
3.3 Survey questions and results .......................................................................... 29
Chapter IV: Results and Conclusions .............................................................. 36
4.1. Main Findings ................................................................................................ 37
References............................................................................................................ 39

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