臺灣博碩士論文加值系統

近年來受到IT產業及資通訊科技快速發展，以及全球經濟環境的競爭急遽變化，流通服務業如何透過科技的結合，開發新的營運模式、新的通路與服務的手法，已成為當前流通服務業發展的重要課題及永續經營的契機。
智慧型無人化商店特色主要在結合科技提供快速高品質的服務，創新商品消費型態，可接受現金與信用卡兩種消費，讓消費更便利；在支援服務方面，當消費者對商品有任何問題，可透過「客服鈕」VOIP語音通報系統與客服人員對話，客服人員會立即提供協助與指引；當民眾有緊急狀況發生時，按下「緊急救助鈕」後，可直接向保全管制中心進行求助，管制中心首先利用VOIP與現場即時通話確認、透過廿四小時遠端監視系統確認現場狀況，如為緊急狀況，並利用廣播喇叭嚇阻，同時馬上通報警方現場處理。
對於零售業者而言，以全新的「自助式商店」經營概念，再加以串聯現有實體店面，發展出雙軌經營之商業模式，降低流通業者經營成本(如人事成本、店租成本、存貨成本等)，並提升零售店之經營效率，藉此改善零售業者之經營困境；在消費者方面，無人商店的新消費模式，則提供消費者更多元、安全、便利的消費環境。慧型的無人化商店營運模式已成為未來的營運模式。
故本研究的動機是以都會區的無人化商店為主軸，探討外部線索與知覺品質對再購意圖的影響－以知覺價值為中介變數以及關聯性，就此了解消費者對於現有零售業態之消費行為如改為無人商店，消費者在無人商店內購買或消費的接受程度。

In recent years by the IT industry and the rapid development of information communication technology, and global competition, rapid changes in economic environment, how the distribution industry through a combination of science and technology, develop new business models, new means of access and services, distribution services have become important development issues and opportunities for sustainable management.
Intelligent unmanned store features mainly in the combination of technology to provide fast, high-quality service, innovation and product consumption patterns, cash and credit cards accepted two kinds of consumption, so consumption of more convenient; in support services, as consumers have any questions on merchandise , through "customer service button" VOIP voice communications systems and customer service dialogue, customer service staff will provide immediate assistance and guidance; when people have an emergency, press the "emergency button", the direct assistance to the security control center control center first call using VOIP and instant confirmation, through the clock remote monitoring system to confirm the field, such as emergency situations, and using loudspeakers to deter, and immediately informed the police the scene.
For retailers, the whole new "self-service store" concept of operation, together with the existing physical stores in series, developed a two-track operation of the business model, reduce the retailers are operating costs (such as personnel costs, store rent costs, inventory costs, etc. ), and enhance the retail operating efficiency, to improve the plight of retailers operating; the consumer side, no new consumption patterns store, will provide consumers with more dollars, safety, convenience of the consumer environment. Intelligent shop business model has become the future mode of operation.
The purpose of this research is motivated by the metropolitan area of shops is no axis of external cues and perceived quality of the impact on repurchase intention - as intervening variables of perceived value, and relevance of this to understand consumer consumption behavior of existing retail formats If to no shops, no shops to buy the consumer or consumer acceptance.

目錄
致謝 i
中文摘要 ii
英文摘要 iii
目錄 v
圖目錄 vii
表目錄 ix
第一章 緒論 1
1.1 研究背景與研究動機 1
1.2 研究目的 5
1.3 研究流程 7
第二章 文獻探討 9
2.1 外部線索 9
2.2 知覺品質 15
2.3 知覺價值 19
2.4 再購意圖 24
2.5 各構面之間的關係 25
第三章 研究方法 30
3.1 研究架構 30
3.2 研究變數操作性定義 30
3.3 問卷設計 34
3.4 資料分析方法 35
第四章 資料分析與發現 38
4.1敘述性統計分析 38
4.3問卷效度分析 44
4.4 獨立T檢定 47
4.5 單因子變異數分析 48
4.6 各變項之描述統計與相關係數 57
4.7 共同方法變異分析 57
4.8 結構方程模式分析 58
第五章 結論 67
5.1 研究結果 67
5.2 研究貢獻 69
5.3 研究限制與後續研究建議 70
參考文獻 71
附錄A、問卷 82


圖目錄
圖1-1：研究流程圖 8
圖2-1：價格與購買意願模式 13
圖2-2：價格、品格、商店名稱對消費者產品評估的影響 14
圖2-3：知覺品質構成要素 17
圖2-4：價格、品質價值關係圖 19
圖2-5：交易效用架構圖 20
圖2-6：整體顧客價值模式 23
圖2-7：Teas and Agarwal (2000)之研究模型 28
圖3-1 研究架構圖 30
圖4-1 理論模式與參數結構 60
圖 4-2 理論模式結構圖 65

表目錄
表3-1：「外部線索」研究構面與操作性定義及衡量問項 31
表3-2：「知覺品質」研究構面與操作性定義及衡量問項 32
表3-3:：「知覺價值」研究構面與操作性定義及衡量問項 32
表3-4：「再購意圖」研究構面與操作性定義及衡量問項 33
表3-5 「人口統計變數」研究構面與操作性定義及衡量問項 34
表3-6：本研究問卷問項整理表 35
表4-1 樣本背景組成 39
表4-2 外部線索之描述統計分析 40
表4-3 知覺品質之描述性統計分析 41
表4-4知覺價值之描述性統計分析 41
表4-5 再購意圖之描述性分析 42
表4-6 各構念量表的信度分析 43
表4-7 外部線索因素分析結果 45
表4-8 知覺品質因素分析結果 45
表4-9 知覺價值因素分析結果 46
表4-10 再購意圖因素分析結果 47
表4-11 性別與變項之獨立T檢定結果分析 47
表4-12 性別與變項之獨立T檢定結果分析 48
表4-13 年齡的描述統計彙整表 48
表4-14 年齡的同質性彙整表 49
表4-15 年齡的ANOVA表 50
表4-16 學歷的描述統計彙整表 50
表4-17 學歷的同質性彙整表 51
表4-18 學歷的ANOVA表 52
表4-19 職業的描述統計彙整表 52
表4-20 職業的同質性彙整表 54
表4-21職業的ANOVA表 54
表4-22 收入的描述統計彙整表 55
表4-23 收入的同質性彙整表 56
表4-24收入的ANOVA表 56
表4-25本研究各變項之平均數、標準差、及相關係數 57
表4-26 變項間相關係數分析 61
表4-27 整體理論模式衡量模式分析-變項 64
表4-28 影響效果分類表 65
表4-29 各構念對再購意圖效果分析 66
表4-30 理論結構模式路徑係數與假設驗證 66
表5-1 理論結構模式路徑係數與假設驗證 68

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