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研究生:蔡宛君
研究生(外文):Wan-Chun Tsai
論文名稱:以組織文化觀點看國際新創公司績效-創業管理團隊、國際市場導向與能力蓄積為中介變項
論文名稱(外文):The Study on Performance for International New Ventures with Organizational Culture Perspective-Entrepreneurial Management Team, International Market Orientation and Capability Accumulation as Mediator
指導教授:方世杰方世杰引用關係、黃美卿黃美卿引用關係
指導教授(外文):Shih-Chieh Fang、Mei-Ching Huang
學位類別:碩士
校院名稱:義守大學
系所名稱:管理研究所碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2006
畢業學年度:94
語文別:中文
論文頁數:180
中文關鍵詞:國際新創企業、創業管理團隊、國際市場導向、能力蓄積、國際化績效
外文關鍵詞:Knowledge Integration、International New Venture performance、Capability Storage、Market Orientation、International New Ventures、Entrepreneurial Management Team
相關次數:
  • 被引用被引用:1
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  • 收藏至我的研究室書目清單書目收藏:2
本研究主要探討創業管理團隊、國際市場導向、知識整合,能力蓄積與國際化績效之間的關係與影響。本研究經由相關文獻整理,建立實證架構和八項基本假設,並以台灣經濟新報資料庫之ㄧ般產業(包括服務業、金融業、製造業及電子業等)有進行國際化活動的廠商作為研究樣本抽選依據,共計施測回收123 份有效樣本,採用因素分析、迴歸分析進行本研究假說之檢定。
分析結果顯示,創業管理團隊、國際市場導向有助於企業在進行國際化活動時累積其獲利能力蓄積的程度和速度,以及顯著的影響其國際化績效。此外透過創業管理團隊、國際市場導向與知識整合的交互作用,會減緩其能力蓄積的過程,亦即在國際新創企業展開國際化活動的同時,不建議同時進行知識整合,應是以階段性的實施為宜,以求能先因應日新月異、消費者偏好快速轉變的國際商情,再進ㄧ步充實企業內部能力。
關鍵詞:國際新創企業、創業管理團隊、國際市場導向、能力蓄積、國際化績效
This study is to explore the relationship among Entrepreneurial Management Team, Market Orientation, Knowledge Integration, Capability Storage, International New Ventures performance.The literature is used to build research framework and eight basic hypotheses. Further, tests the model on a sample survey from Taiwan Economic Journal Data Bank-normal industries. Totally, 123 valid samples have been received with Questionnaire Survey and Mail. We analyzed samples with factor analysis, Multiple Regression analysis.
Empirical results show that Entrepreneurial Management Team and Market Orientation have positive influence the degree and speed of the Capability Storage while new ventures operating the activity oversea and significant influence the International New Venture performance. Moreover, through the correlation of Entrepreneurial Management Team, Market Orientation and Knowledge Integration, it will slow down the process of Capability Storage. In other word, while International New Ventures operating across oversea, to undertake Knowledge Integration in the same time should not be recommended, it should be start with gradation, make sure to survive in the changing world first, and then strengthen the capability within venture.
Keywords:International New Ventures, Entrepreneurial Management Team, Market Orientation, Capability Storage, Knowledge Integration, International New Venture performance
第一章 緒論
第一節 研究背景與動機 1
第二節 研究目的與問題 4
第三節 研究流程 4
第二章 文獻探討
第一節 國際新創公司定義 4
第二節 創業管理團隊 4
第三節 國際市場導向 4
第四節 知識整合、能力蓄積 4
第五節 國際化績效 4
第六節 假設推導 4
第七節 研究架構 4
第三章 研究方法
第一節 研究設計 4
第二節 問卷設計 4
第三節 分析方法 4
第四節 信度與效度 4
第四章 結果與討論
第一節 樣本資料蒐集與描述性統計 4
第二節 整體信度、效度分析 4
第三節 相關分析 4
第四節 複迴歸分析 4
第五節 假設結果 4
第五章 結論與建議
第一節 研究結論 4
第二節 理論與實務涵義 4
第三節 研究限制與後續研究建議 4
參考目錄
ㄧ、中文文獻 4
二、英文文獻 4
附錄
附錄A 問卷內容 4
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